Head of Digital Marketing
05/2012 to
Current
VisitorsCoverage Inc.
Santa Clara,
CA
Promoted continually throughout tenure to increasing
levels of responsibility, currently reporting directly to the CEO, managing a
$1.8M budget for traditional/digital marketing & advertising. Leveraged
search to build strategic brand, corporate identity, Go-To-Market plans and
building content architecture. Developed, mentored, and led a cross-functional
team of Marketing, Sales, Operational and Administrative talent to continually
improve marketing and operational effectiveness across 4 key brands/platforms (CompareRemit.com,
Trackitt.com Path2usa.com, VisitorsInsuranceReviews.com).
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Established
mobile-first digital strategy to
drive 22% more Mobile Traffic.
§
Lead
Search Engine Optimization (SEO) efforts by optimizing desktop and mobile digital experiences to drive KPIs.
§
Drove 280% more traffic by defining aggressive goals
for growth, P&L, market penetration, aligning target audiences, effective
messaging, and additional KPIs.
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Effectively
improved ROI on paid search marketing by
140% with over 45% CTR (PPC, CPC,
Social Media Ads)
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Administered
a $1.8M budget. Invested in optimal marketing channels to bring CPA as low as $15 with increased revenue of $3.2 Million
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Increased organic sales over
40% ($10 Million) via
cutting-edge digital marketing and content marketing plans; consistently outbid
competitors by improved ranking for over
650 keywords.
Increased conversion by 2X by upgrading site UX, customer behavioral funnel, content governance, distribution strategy and
content amplifications.
