Head Of Digital Marketing Resume Example Euromonitor

HEAD OF DIGITAL MARKETING

Professional Profile

Creative marketing professional with 7+ years of experience in redefining industries by increasing online presence, driving revenue/profits, spreading brand awareness, through digital marketing campaigns, online advertising , innovative creative content marketing strategies to establish brand dominance.

Qualifications

Account Management
Digital Advertising
Market Segmentation
Advertising
Competitive Analysis
Go-to-market Strategy development
Cross-functional team leadership

Market Research and Analysis
Competitive and Trend Analysis
Digital Marketing
Search Engine Marketing SEM
Search Engine Optimization SEO
Social Media Marketing
Web Data Analytics & Insights
Content Marketing

Relevant Experience

Championed digital marketing strategy by turning our new start-up $0 to 1Million+ Gross Revenue in 2 years, with web traffic from 0 to 700K UVPM.

Created the SEO strategy to rise over 650 Google keywords that drove over 40% ($10 Million) Organic Revenue.

Ideated and executed eCommerce strategies that boosted traffic 250% and an additional 15% revenue.

Implemented innovative data-driven PPC campaigns that drove ROAS of over $12 for every $1 spent.

Administered acquisition strategies; upgraded SEO, site user experience UX, and content marketing strategies, realizing a 300% traffic increase resulting in over 200% revenue growth.

Experience

Head of Digital Marketing05/2012 to CurrentEuromonitorChicago , ILPromoted continually throughout tenure to increasing levels of responsibility, currently reporting directly to the CEO, managing a $1.8M budget for traditional/digital marketing & advertising. Leveraged search to build strategic brand, corporate identity, Go-To-Market plans and building content architecture. Developed, mentored, and led a cross-functional team of Marketing, Sales, Operational and Administrative talent to continually improve marketing and operational effectiveness across 4 key brands/platforms (CompareRemit.com, Trackitt.com Path2usa.com, VisitorsInsuranceReviews.com). § Established mobile-first digital strategy to drive 22% more Mobile Traffic. § Lead Search Engine Optimization (SEO) efforts by optimizing desktop and mobile digital experiences to drive KPIs. § Drove 280% more traffic by defining aggressive goals for growth, P&L, market penetration, aligning target audiences, effective messaging, and additional KPIs. § Effectively improved ROI on paid search marketing by 140% with over 45% CTR (PPC, CPC, Social Media Ads) § Administered a $1.8M budget. Invested in optimal marketing channels to bring CPA as low as $15 with increased revenue of $3.2 Million § Increased organic sales over 40% ($10 Million) via cutting-edge digital marketing and content marketing plans; consistently outbid competitors by improved ranking for over 650 keywords. Increased conversion by 2X by upgrading site UX, customer behavioral funnel, content governance, distribution strategy and content amplifications.

Education

BBA: Business Administrations & Management2009MS University

Associate of Science: Economics & Management Information Systems2005LSE, Univerity of London

Resume Overview

School Attended

MS University
LSE, Univerity of London

Job Titles Held:

Head of Digital Marketing

Degrees

BBA : Business Administrations & Management 2009
Associate of Science : Economics & Management Information Systems 2005

Head of Digital Marketing Resume Example

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