Head of Digital Marketing Resume Example
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HEAD OF DIGITAL MARKETING
Professional Summary
Innovative Producer with 10 years of experience in all aspects of video production. Visionary creator, editor, storyteller, and business operations manager with demonstrated ability to take an idea from concept to delivery to produce entertaining and inspiring pieces. Collaborative in working closely with strategic and creative teams to develop and produce quality video content. Expertise in pre-production logistics, planning, production, and custom graphics composition.
Skills
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Work History
Head of Digital Marketing09/2009 to 09/2020
Euromonitor – Orlando , FL
Euromonitor – Orlando , FL
- Founded and managed event planning business, growing national revenue from $5k to $250k in first two years and to $3.5 million 9 years
- Created and monitored digital media strategies, multiple websites, e-commerce, social media promotional approaches to increase sales and profit levels 120%.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Produced high end events including Star Wars Movie Premiere to NFL Owners Party
- Remained up-to-date on current trends and attended over numerous trade shows per year to view and purchase products for resale.
- Creator for ideas needed for weddings, corporate events and industry events
- Identified appropriate marketing channels and target customers for campaigns.
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI
- Monitored and optimized advertising campaigns using Google, Facebook , Instagram, Tik Tok
Social Media Producer03/2014 to 07/2019
Audacy, Inc. – Wichita , KS
Audacy, Inc. – Wichita , KS
- Created digital commercial ideas and scenarios for producers
- Created humorous and unconventional suite of videos that were relatable and engaging
- Developed story submissions related to true life of products
- Responsible for making videos sharable, intended to go viral
- Built commercial stories around the brand/ product
- Busted at the Check Out Line- Comedy - Pedialyte
- Morning Wake Up Call- Splenda Commercial Series
Creative Services- Director of Production/ Writer 01/1999 to 12/2009
Hellofresh – Aurora , NJ
Hellofresh – Aurora , NJ
- Responsible for daily production schedule of 20 producers, 10 editors, 3 audio engineers
- Conceptualized, wrote, produced, directed news topicals, generics, sales tapes, and special projects
- Experience directing and interviewing talent for video and still shoots
- Presented network ideas and determined creative scenarios for production and delivery
- Manage in-house teams to produce short form promotional content (e.g., trailers, TV spots, digital content, etc.)
- Responsible for department budgets and capital budget
- Coordinated with Creative Director, to pinpoint creative vision, determine technical needs to completion
- Facilitated development of innovative scripts and storyboards.
- Sought out external agencies for high end creative projects.
- Improved creative services department by applying new technologies and fostering evolution of production standards
- Represented Creative Services team at meetings, providing meaningful input to best support department or mission
- Reported to VP Creative Services, and internally to VP Technical Operations
- Liaised between departments to create and execute elements for programming
- Streamlined processes to minimize production delays and achieve intended strategy
- Planned and submitted budgets for marketing department worth over $2 million.
- Performed in-depth research into topics to write clear and accurate copy.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
Managing Producer01/1996 to 04/1999
Court TV – City , STATE
Court TV – City , STATE
- Planned video shoots in studio and remotely by managing production through all stages to completion
- Managed team of 5 producers and 5 editors 3 audio engineers
- Monitored production costs
- Coordinate schedules between talent and producers, voice-overs and hired talent
- Scheduled daily topicals for network
- Wrote and produced topicals for prime time shows
- Orchestrated license agreements for music and footage, talent releases and distribution contracts.
Education
Some College: Journalism, BroadcastThe Ohio State University-
City
Affiliations
Women in Communications and Television
International Special Events Member
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Resume Overview
School Attended
- The Ohio State University
Job Titles Held:
- Head of Digital Marketing
- Social Media Producer
- Creative Services- Director of Production/ Writer
- Managing Producer
Degrees
- Some College : Journalism, Broadcast
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