Global Personal Care APDO Brand Specialist Resume Example

- Led the strategy and executed 15 websites for Oldspice.com, Secret.com and Safeguard.com that reached across 5 regions and 13 countries. 

• Boosted conversion rates by 11% through innovative customer relationship building and landing page optimization. 
• Increased OS mobile user sessions by 10% vs YA
• Grew Ratings & Reviews by 700% vs YA while maintaining average review of 4.4 out of 5.
• Created effective messaging using language, graphics and marketing collateral; i.e. education banners, scent collection banners, Manly FAQ's and puberty to be live on site by JAS 16.
• Directed a successful search engine marketing campaign that utilized linking, technical and keyword research tactics.

- Led Entourage Consumer Research program with existing Personal Care portfolio (Old Spice, Gillette, Secret, and Olay) and expanded the capability to additional Beauty Care & Household Brands to deliver the most efficient and agile consumer research capability in brand history creating an annual $300M in savings.

- Led FY 15/16 budget within 0.01% ($1,450) of total budget vs target +/-2% ($29,000) among Old Spice, Secret & Gillette on a $14.5MM budget.

- Created a first ever Brand Specialist Buddy/Mentor program to deliver mentoring capabilities for new hires or cross-transfers. 

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