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Global Personal Care APDO Brand Specialist Resume Example

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GLOBAL PERSONAL CARE APDO BRAND SPECIALIST
Professional Summary
Results-focused Senior Marketing Specialist bringing more than 7 years of wide-ranging experience with a creative and adaptable leadership style.  Excels in executing measurable marketing campaigns across all of Female Beauty at Procter and Gamble. Successful at creating and implementing effective promotions targeting specific audiences. 
Skills
  • Competitive and strategic planning
  • Social and new media
  • Digital media
  • Web management
  • Promotions and contests
  • Budgeting and forecasting
  • Print advertising
  • Organized
Work History
Global Personal Care APDO Brand Specialist08/2013 to Current
Company Name – City, State

- Led the strategy and executed 15 websites for Oldspice.com, Secret.com and Safeguard.com that reached across 5 regions and 13 countries. 

  • Boosted conversion rates by 11% through innovative customer relationship building and landing page optimization. 
  • Increased OS mobile user sessions by 10% vs YA
  • Grew Ratings & Reviews by 700% vs YA while maintaining average review of 4.4 out of 5.
  • Created effective messaging using language, graphics and marketing collateral; i.e. education banners, scent collection banners, Manly FAQ's and puberty to be live on site by JAS 16.
  • Directed a successful search engine marketing campaign that utilized linking, technical and keyword research tactics.

- Led Entourage Consumer Research program with existing Personal Care portfolio (Old Spice, Gillette, Secret, and Olay) and expanded the capability to additional Beauty Care & Household Brands to deliver the most efficient and agile consumer research capability in brand history creating an annual $300M in savings.

- Led FY 15/16 budget within 0.01% ($1,450) of total budget vs target +/-2% ($29,000) among Old Spice, Secret & Gillette on a $14.5MM budget.

- Created a first ever Brand Specialist Buddy/Mentor program to deliver mentoring capabilities for new hires or cross-transfers. 

​

Female Beauty Care Scale Marketing Specialist08/2010 to 08/2013
Company Name – City, State

- Led Beauty Holiday Packs which delivered $120MM NOS (109 index vs goal) behind successful merchandising events at Top 5 Customers.

- Led all aspects of Breast Cancer Awareness initiative marketing plan which delivered $15MM NOS FIRM target.

- Led all Female Beauty coupon/rebate program, resulting in a $1MM savings.

​

North America Olay Skin Care Delivery Marketing Specialist08/2008 to 08/2010
Company Name – City, State

North America Consumer Relations Manager08/2002 to 08/2008
Company Name – City, State

Education
BBA: Business Administration Management2009Indiana Wesleyan University-
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Resume Overview

School Attended

  • Indiana Wesleyan University

Job Titles Held:

  • Global Personal Care APDO Brand Specialist
  • Female Beauty Care Scale Marketing Specialist
  • North America Olay Skin Care Delivery Marketing Specialist
  • North America Consumer Relations Manager

Degrees

  • BBA : Business Administration Management 2009

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