- Led the strategy and executed 15 websites for Oldspice.com, Secret.com and Safeguard.com that reached across 5 regions and 13 countries.
- Led Entourage Consumer Research program with existing Personal Care portfolio (Old Spice, Gillette, Secret, and Olay) and expanded the capability to additional Beauty Care & Household Brands to deliver the most efficient and agile consumer research capability in brand history creating an annual $300M in savings.
- Led FY 15/16 budget within 0.01% ($1,450) of total budget vs target +/-2% ($29,000) among Old Spice, Secret & Gillette on a $14.5MM budget.
- Created a first ever Brand Specialist Buddy/Mentor program to deliver mentoring capabilities for new hires or cross-transfers.
- Led Beauty Holiday Packs which delivered $120MM NOS (109 index vs goal) behind successful merchandising events at Top 5 Customers.
- Led all aspects of Breast Cancer Awareness initiative marketing plan which delivered $15MM NOS FIRM target.
- Led all Female Beauty coupon/rebate program, resulting in a $1MM savings.
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