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email marketing crm manager resume example with 4+ years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary

Marketing professional skilled in implementing strategic and tactical marketing campaigns to drive engagement and revenue. Bringing solid history of successful marketing campaigns’ conversion rates and performance for multiple marketing channels. Strong collaborator with key stakeholders to streamline relevant marketing assets to loyal customers, segmented audiences, and business development. Organized and dependable candidate successful at managing multiple priorities with a “can do” attitude.

Skills
  • Campaign management
  • Strategic planning
  • Excellent Communication
  • Marketing and advertising
  • Client communication
  • Training and Development
  • Google Workspace
  • Planning and Coordination
  • Self-Motivated
Work History
05/2021 to Current Email Marketing CRM Manager Crain Communications | Cuyahoga Falls, OH,
  • ACCOMPLISHMENTS
  • Developed and orchestrated an interactive Email Reporting Dashboard to better track and measure email campaign performance with hot and warm prospects, clients, and center of influences
  • The dashboard visually displayed correlations with the interactive email recipient with top performing investment specialist and most successful referral source
  • Successfully implemented email marketing automation software solution for Microsoft Dynamics: Click Dimensions
  • Cleaned entire database for successful email campaigns which led to a 99% decrease in email bounces
  • Implemented and owned CPD (Exponea), deployed all marketing communications including email, PUSH, SMS
  • Managed relationship with third party technology team to execute integrations across multiple internal platforms
  • Coded, tested, and deployed email/CRM SMS/Push campaigns and automations to build loyalty and repeat ridership
  • Emplacing tracking/analytics codes/pixels on website and landing pages to ensure accurate tracking and reporting of marketing campaigns
  • Work with IT, sales, revenue, and loyalty teams across multiple segments, to understand goals, timelines, marketing budget and correlation to company's revenue
  • Presented marketing campaigns performance and correlated marketing efforts to company revenue
08/2019 to 05/2021 MARKETING SPECIALIST Franklincovey | Muncie, IN,
  • Developed and managed a thorough marketing and business development calendar that heavily contributed to timely communication between investment specialists and clients, prospects, and center of influences
  • Marketing calendar created scheduled content curation for company's social media, newsletters, white papers, and company website
  • Partnered closely with President & Chief Operating Officer and Chief Compliance Officer, investment specialists, and compliance specialist for content ideation to implement design strategies that strengthened firm's brand presence, communication, and growth
  • Managed multiple projects involving all levels of employees to confirm marketing initiatives and goals were being met by appropriate deadlines
  • Measured, tracked, and documented project progress for organization and understanding areas in need for project improvement
  • Developed strong relationships with key individuals of firm to spearhead content for wealth management, private investments, ESG, financial planning, business development, and public relations
  • Implemented marketing plan that contributed towards success of email deliverability for all email campaigns
  • Maximized marketing ideation by searching for new projects, and presenting projects' value add, risks, schedule, issues, and professionals needed to successfully complete project
  • Created and implemented effective Email Reporting Dashboard to better track and understand email campaign performance with prospects, clients, and center of influences
  • Collaborated with business development specialists to screen incoming prospects.
11/2017 to 08/2019 MARKETING & EVENT MANAGER Peter Law Group/Association Of Media & Entertainment Counsel | City, STATE,
  • Responsible for key relationships with entertainment companies' legal counsel, marketing department, law schools, and event sponsors
  • (Netflix, Disney, Warner Bros, SAG/AFTRA, Los Angeles Dodgers, Paramount, National Geographic, and more)
  • Managed administrative logistics of events planning, hiring event staff for Counsel of the Year awards, networking & MCLE events including contract signing, SWAG bags, fee collection, and event promotions
  • Oversaw and improved brand exposure by implementing marketing materials such as digital/print flyers, brochures, e-blasts, online registration pages, public relations, and engaged in professional networking to support outreach
  • Responsible for print production for Counsel of the Year Award's event brochure that included full-paged advertisements, event information, and honoree bios.
02/2018 to 02/2019 MARKETING GENERALIST, CO-OWNER Skin Beauty Spa | City, STATE,
  • Developed marketing calendar for content distribution: such as informative wellness posts, promotional materials, and advertisements
  • Managed company's overall design (ie: Company Website, Facebook, Twitter, Pinterest, Instagram & Groupon).
Education
Expected in 2019 to to Bachelor's Degree | Business Management Business Management Cal State University of Long Beach, Long Beach, CA GPA:
Affiliations
American Marketing Association (AMA), Human Resource Management Association (HRMA), Student Center for Professional Development (SCPD)
Accomplishments
  • Collaborated with team of [Number] in the development of [Project name].
  • Resolved product issue through consumer testing.

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Resume Overview

School Attended

  • Cal State University of Long Beach

Job Titles Held:

  • Email Marketing CRM Manager
  • MARKETING SPECIALIST
  • MARKETING & EVENT MANAGER
  • MARKETING GENERALIST, CO-OWNER

Degrees

  • Bachelor's Degree

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