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Director of Product Marketing & Email Resume Example

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DIRECTOR OF PRODUCT MARKETING & EMAIL
Executive Profile

Dynamic and data-driven Marketing Executive with over 15 years of experience developing and implementing integrated marketing plans and strategies for subscription-based and multi-channel online services. Entrepreneurial leader with a proven track record of acquiring, retaining and delighting users, reinvigorating brands, and designing engaging marketing programs for start-ups and established companies.

Core Competencies
  • CRM / Email Engagement
  • Subscription Business Models
  • Strategic & Tactical Planning
  • Content Marketing
  • B2C & B2C Product Marketing
  • Team Building
  • Display & Search Advertising
  • Social Media Marketing
  • Demand, Nurturing & Lead Generation Programs
  • Brand Management, Identity, and Brand Hierarchy
  • Growth Marketing
Professional Experience
Director of Product Marketing & Email
March 2012 to Current Bold (formerly LiveCareer) － San Francisco, CA

Portfolio company offering multiple career services B2C subscription businesses, and innovative B2B hiring solutions

  • Drove 38% YoY email marketing subscription growth through strategy and technical enhancements
  • Increased SEO revenue 100% in one year
  • Transitioned Customer Service department into a $1M annual revenue department with 58% revenue per call increase
  • Directed and led the overhaul of the internal communication strategy and tech stack to drive conversion and retention
  • Drove strategic initiative to improve online reputation, resulting in 3-star increase on prominent review site
  • Oversaw delivery of marketing initiatives across online and social media campaigns, SEO/SEM programs, and corporate website content development
  • Led Product Marketing to launch BOLD's first B2B product; Product name, Market Fit, Positioning, Visual Identity, Beta Recruitment
  • Led multiple teams during massive growth period including Email, Product Marketing, SEO, Customer Service, and Marketing Design 
Sr. Marketing Manager, Email
April 2010 to March 2012 Murad Skincare － Los Angeles, CA

Luxury, clinical skincare brand with a portfolio of products sold in specialty big box retail, high-end spa chains, and through long-form television/media.


  • Saved 50% in marketing costs by introducing an email acquisition campaign at CPA rates significantly lower than existing television campaigns
  • Increased email revenue by $12 million annually by leading email-driven retention and sales generation strategies
  • Successfully overhauled email system to integrate with Site Catalyst and Silverpop
Product Manager, Email
April 2009 to April 2010 MyLife － Los Angeles, CA

Subscription-based people search company, most notable for "Who is Searching for You" marketing.


  • Acquired a 30% increase in eCPM by repositioning weekly campaigns to differentiate product features
  • Reduced total email volume by 60% while simultaneously increasing total revenue yield by 10%
  • Increased deliverability by 60%+ by modifying sending strategy and IP segmentation
  • Led cross-functional SCRUM team to consistently meet deliverable deadlines
Director of Marketing
April 2000 to February 2007 Military.com/Monster Worldwide － San Francisco, CA

Largest online military community connecting active duty, veterans, and their spouses with all the benefits of service. Joined the company at launch as a manager and laddered up to Director, leading all facets of Marketing and reporting directly to the CEO.


  • Led all marketing teams including SEO, SEM/Display, Product Marketing, Email, and Marketing Communications
  • Held $20M P&L and met or exceeded revenue goals yearly
  • Devised first revenue-generating product for Military.com after creating and launching a groundbreaking newsletter and email member outreach strategy
  • Achieved 50% quarterly revenue generation with consistent above-industry average response rates for more than 60 million emails sent monthly with less than a 1% unsubscribe rate
  • Led a team of 12
Education
Bachelor of Arts : Political Science UCLA － Los Angeles, CA
Additional Information
Advisor to the Board, SF Community Music Center
2018
Ashleigh Emerick
San Francisco, CA 94122
C: 415-420-9748 - emerick.ashleigh@gmail.com
Skills
  • CRM / Email Engagement
  • Subscription Business Models
  • Strategic & Tactical Planning
  • Content Marketing
  • B2C & B2C Product Marketing
  • Team Building
  • Display & Search Advertising
  • Social Media Marketing
  • Demand, Nurturing & Lead Generation Programs
  • Brand Management, Identity, and Brand Hierarchy
  • Growth Marketing
Work History
Director of Product Marketing & Email
March 2012 to Current Bold (formerly LiveCareer) － San Francisco, CA

Portfolio company offering multiple career services B2C subscription businesses, and innovative B2B hiring solutions

  • Drove 38% YoY email marketing subscription growth through strategy and technical enhancements
  • Increased SEO revenue 100% in one year
  • Transitioned Customer Service department into a $1M annual revenue department with 58% revenue per call increase
  • Directed and led the overhaul of the internal communication strategy and tech stack to drive conversion and retention
  • Drove strategic initiative to improve online reputation, resulting in 3-star increase on prominent review site
  • Oversaw delivery of marketing initiatives across online and social media campaigns, SEO/SEM programs, and corporate website content development
  • Led Product Marketing to launch BOLD's first B2B product; Product name, Market Fit, Positioning, Visual Identity, Beta Recruitment
  • Led multiple teams during massive growth period including Email, Product Marketing, SEO, Customer Service, and Marketing Design 
Sr. Marketing Manager, Email
April 2010 to March 2012 Murad Skincare － Los Angeles, CA

Luxury, clinical skincare brand with a portfolio of products sold in specialty big box retail, high-end spa chains, and through long-form television/media.


  • Saved 50% in marketing costs by introducing an email acquisition campaign at CPA rates significantly lower than existing television campaigns
  • Increased email revenue by $12 million annually by leading email-driven retention and sales generation strategies
  • Successfully overhauled email system to integrate with Site Catalyst and Silverpop
Product Manager, Email
April 2009 to April 2010 MyLife － Los Angeles, CA

Subscription-based people search company, most notable for "Who is Searching for You" marketing.


  • Acquired a 30% increase in eCPM by repositioning weekly campaigns to differentiate product features
  • Reduced total email volume by 60% while simultaneously increasing total revenue yield by 10%
  • Increased deliverability by 60%+ by modifying sending strategy and IP segmentation
  • Led cross-functional SCRUM team to consistently meet deliverable deadlines
Director of Marketing
April 2000 to February 2007 Military.com/Monster Worldwide － San Francisco, CA

Largest online military community connecting active duty, veterans, and their spouses with all the benefits of service. Joined the company at launch as a manager and laddered up to Director, leading all facets of Marketing and reporting directly to the CEO.


  • Led all marketing teams including SEO, SEM/Display, Product Marketing, Email, and Marketing Communications
  • Held $20M P&L and met or exceeded revenue goals yearly
  • Devised first revenue-generating product for Military.com after creating and launching a groundbreaking newsletter and email member outreach strategy
  • Achieved 50% quarterly revenue generation with consistent above-industry average response rates for more than 60 million emails sent monthly with less than a 1% unsubscribe rate
  • Led a team of 12
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Resume Overview

Companies Worked For:

  • Bold (formerly LiveCareer)
  • Murad Skincare
  • MyLife
  • Military.com/Monster Worldwide

School Attended

  • UCLA

Job Titles Held:

  • Director of Product Marketing & Email
  • Sr. Marketing Manager, Email
  • Product Manager, Email
  • Director of Marketing

Degrees

  • Bachelor of Arts : Political Science

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