Director of Product Marketing & Email Resume Example

Luxury, clinical skincare brand with a portfolio of products sold in specialty big box retail, high-end spa chains, and through long-form television/media.

• Saved 50% in marketing costs by introducing an email acquisition campaign at CPA rates significantly lower than existing television campaigns
• Increased email revenue by $12 million annually by leading email-driven retention and sales generation strategies
• Successfully overhauled email system to integrate with Site Catalyst and Silverpop

Subscription-based people search company, most notable for "Who is Searching for You" marketing.

• Acquired a 30% increase in eCPM by repositioning weekly campaigns to differentiate product features
• Reduced total email volume by 60% while simultaneously increasing total revenue yield by 10%
• Increased deliverability by 60%+ by modifying sending strategy and IP segmentation
• Led cross-functional SCRUM team to consistently meet deliverable deadlines

Largest online military community connecting active duty, veterans, and their spouses with all the benefits of service. Joined the company at launch as a manager and laddered up to Director, leading all facets of Marketing and reporting directly to the CEO.

• Led all marketing teams including SEO, SEM/Display, Product Marketing, Email, and Marketing Communications
• Held $20M P&L and met or exceeded revenue goals yearly
• Devised first revenue-generating product for Military.com after creating and launching a groundbreaking newsletter and email member outreach strategy
• Achieved 50% quarterly revenue generation with consistent above-industry average response rates for more than 60 million emails sent monthly with less than a 1% unsubscribe rate
• Led a team of 12

Luxury, clinical skincare brand with a portfolio of products sold in specialty big box retail, high-end spa chains, and through long-form television/media.

• Saved 50% in marketing costs by introducing an email acquisition campaign at CPA rates significantly lower than existing television campaigns
• Increased email revenue by $12 million annually by leading email-driven retention and sales generation strategies
• Successfully overhauled email system to integrate with Site Catalyst and Silverpop

Subscription-based people search company, most notable for "Who is Searching for You" marketing.

• Acquired a 30% increase in eCPM by repositioning weekly campaigns to differentiate product features
• Reduced total email volume by 60% while simultaneously increasing total revenue yield by 10%
• Increased deliverability by 60%+ by modifying sending strategy and IP segmentation
• Led cross-functional SCRUM team to consistently meet deliverable deadlines

Largest online military community connecting active duty, veterans, and their spouses with all the benefits of service. Joined the company at launch as a manager and laddered up to Director, leading all facets of Marketing and reporting directly to the CEO.

• Led all marketing teams including SEO, SEM/Display, Product Marketing, Email, and Marketing Communications
• Held $20M P&L and met or exceeded revenue goals yearly
• Devised first revenue-generating product for Military.com after creating and launching a groundbreaking newsletter and email member outreach strategy
• Achieved 50% quarterly revenue generation with consistent above-industry average response rates for more than 60 million emails sent monthly with less than a 1% unsubscribe rate
• Led a team of 12