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director digital marketing content campaigns resume example with 10+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Professional Summary

Dynamic digital marketing leader who excels at driving new growth, innovation and digital transformation. Proven success in all aspects of marketing from developing differentiated messaging, value propositions and content strategies to leading account based marketing, demand generation and cross-sell/upsell campaigns. Recognized as go-to team leader to fuel impact creation. Intuitive problem-solver and influential change agent who embraces challenges and breaks down complex strategies into executable tactics.

Skills

    B2B, B2C & B2B2C MARKETING

    WINNING GO-TO-MARKET PLANS

    DIGITAL REPUTATION MANAGEMENT

    DEMAND GENERATION

    MARKETING OPERATIONS

    SALES JOURNEY MAPPING

    DIGITAL MARKETING TECHNOLOGY

    CONTENT MARKETING

    INTEGRATED MARKETING

    ORGANIZATIONAL STRUCTURE

    CUSTOMER EXPERIENCE DESIGN

    DIFFERENTIATED MESSAGING DEVELOPMENT

    DATA-DRIVEN DECISIONING

Work History
Director, Digital Marketing Content & Campaigns, 10/2017 to Current
Accenture Contractor JobsSeattle, WA,


Transformed B2B & B2B2C digital marketing and digital sales enablement approaches for key growth lines of this Fortune 500 risk & insurance solutions business. Built digital content and demand generation capability from the ground up, leading cross-functional conversations and driving adoption across sales, product, and marketing teams in a highly matrixed organization. Led teams of 10+ people.


Forged company-first digital content and demand generation centers of excellence, overseeing global content strategy, website content development & optimization, email, SEO/SEM, social marketing, and digital campaign management.


  • Developed and executed best-in-class digital marketing strategies targeted at large and small businesses across retail, technology, automotive and housing industries. Resulted in adopted partner marketing plans for leading retail and manufacturer brands, including Samsung, Amazon, T-mobile, eBay, Comcast and Jaguar Land Rover.
  • Hired and mentored rockstar-level talent to fill capabilities gaps and cultivate organizational expertise in B2B buyer persona development, audience targeting, paid media activation and optimization, lead generation and client entanglement.
  • Broke down silos, defined repeateable, scalable operational processes and improved team productivity to achieve a 67% increase in capacity.


Modernized B2B marketing efforts to include digital touchpoints that support new account acquisition goals, lead generation and nurture, client retention, cross-sell/upsell and product launches. Integrated digital marketing with communications, events and sales enablement strategies to drive holistic approach.


  • Managed budgets of $1M+, continually driving optimizations between paid media spend and leads generated / pipeline value qualified and closed. Delivered more than 500 warmed, qualified leads to sales in 2021, representing more than $500M in annual revenue potential and resulting in the company's all-time highest number of annual closed deals.
  • Drove over 90% engagement from key prospects and clients through content marketing and digital campaign efforts.
  • Realized consistent same period YOY gains in KPIs, often over industry benchmarks for engagement and conversion metrics, including opens, clicks, shares, downloads and form submissions.
  • Championed 2-year consolidation of over 100 product and business sites into single, standardized global infrastructure.
  • Served as digital marketing team lead during website rebuild, driving enhanced user experience and improving cost-per-acquisition (CPA) by 33%. Increased web site conversion from 3-5% to 8-10%. Drove adoption of self-service portals by 40%, decreasing call volumes in customer care center and freeing up resources for strategic focus.
  • Defined and implemented the tech stack required to execute winning digital marketing strategies and developed model for user training, governance & oversight, and global execution. Tech stack experience includes SalesForce CRM, Marketing Cloud and Pardot, Conductor (SEO), Sitefinity CMS, Sprinklr, Seismic LiveSocial, Showpad, Outbrain's native advertising platform, involve.me (interactive content), Bynder’s digital asset management system and Monday.com (project management)


Content Strategist, 02/2016 to 10/2017
Panasonic Corporation Of North AmericaOwensboro, KY,

Managed content strategy, planning, execution, measurement and optimization for marketing communications that supported 11 global markets, 6 clearing houses and world-leading data services across 5 countries.

  • Developed content to support major site redesigns of theice.com and nyse.com, complementing UX/UI improvements and taxonomy updates, and leading to 17% lower site bounce rates and a 30% lift in secondary page views the next quarter.
  • Led content integration for ICE's acquisition of ICE Data Services, acting as website content strategist and co-creator of ICE Data Services first brand campaign and launch.
  • Developed lead nurture email series that drove 37% increase in lead generation for new data product, collaborating with global automation lead to execute.
Content Marketing Lead , 05/2010 to 01/2015
ScottradeCity, STATE,

Entered company as a user-education writer; accelerated professional development over 5 years to become brand and content center of excellence for the company. Developed first-ever corporate brand guidelines, researching and bringing in expertise on voice, tone, look and feel.


  • Created and managed Scottrade's editorial calendar. Developed monthly messaging topics using a combination of SEO data, PR insights, knowledge of timely market events, competitors and company sales funnel. Increased digital share of voice by 31%.
  • Drafted and optimized ongoing and campaign-related content for webpages, emails, newsletters, digital banners, education articles, podcast commercials, in-branch and online presentations, webinars, videos and print advertisements.
  • Acted as managing editor for monthly newsletter sent to 1.5M clients, driving 6% increase in email open rates by leveraging channel best practices.
Education
Master of Arts: English Language And Literature, Expected in 05/2010 to Truman State University - Kirksville, MO
GPA:

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Resume Overview

School Attended

  • Truman State University

Job Titles Held:

  • Director, Digital Marketing Content & Campaigns
  • Content Strategist
  • Content Marketing Lead

Degrees

  • Master of Arts

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