Experienced in catapulting customer engagement and sales numbers through innovative advertising strategies. Knowledgeable about extensive streaming CTV, Premion, Attribution, Google Analytics, Audience Marketplace with Simpli.Fi, YouTube advertising and monetization initiatives effective at driving remarkable growth. Attentive to customer needs and industry-specific parameters.
Skills
Brand-building strategies
Profit and revenue-generating strategies
Rapport and relationship building
Data analytics
Digital media
CRM-Salesforce
Digital marketing
Brand strategy
Marketing strategies
Pixel
Project management
Client relationship management
KPI monitoring
Keyword research
SEO strategy development
SEO experience
Account management
Google Analytics
Content strategy
Industry trend understanding
Experience
Digital Sales Strategist, 01/2020 - Current Iheartmedia, Inc. – Jackson, MS,
Work closely with the sales staff to generate creative solutions that deliver customer results through multiple digital assets, as well as, monitor campaign performance.
Own account pre & post-sale by taking lead on process and carrying out the campaign strategy on (OTT-Extensive Streaming Television, Attribution, Local Digital Platform, YouTube, Audience Marketplace.
Optimized sales and marketing directives by closely monitoring campaign progress, maintaining pacing reports and delivered campaign reporting monthly.
Analyzed usage information for trends and areas of improvement from clients and consultants by utilizing Google Analytics and Google Studios.
Developed innovative solutions to create digital programs for client presentations.
Implemented best practices for tracking effectiveness of campaign success by measuring digital metrics and client return on investment.
Work closely with the DSM to help execute the digital sales strategy in order to help grow clients' business and help market achieve its digital goals.
Ensure campaign success through management and optimization of digital media campaigns to ensure launch and successful delivery.
Account Manager, 06/2018 - 01/2020 Cam Services – Torrance, CA,
Secured long-term accounts by identifying client need, providing recommendations and delivering product on time.
Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
Streamlined operational efficiencies by developing customer service protocols and standards.
Produced powerful recaps and providing insights for optimization and upsell.
Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.
Grew customer base by identifying needs for relevant product solutions to fit client budgets and schedules.
Improved profitability by developing pipeline using multiple sales penetration strategies.
Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
Sales Support Manager, 11/2017 - 06/2018 Oxford University Press, Inc. – NY, State,
Evaluated performance of sales support staff based on clearly defined metrics to meet departmental milestones and comply with company policies.
Oversaw sales support team projects and implemented methods to improve efficiency and service levels.
Supported all sales team members to drive growth and development.
Managed employee payroll, hiring, termination, and training to ensure maximum productivity.
Implemented creative sales and marketing strategies to assist sales team with reaching targets.
Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Sales Services Specialist, 01/2011 - 11/2017 Cox Media – City, STATE,
Applied effective fulfillment techniques in reviewing incoming orders to maximize open inventory, cost per point, ratings, and rate card pricing.
Managed traffic/creatives and troubleshooting ad copy and located previously used spot IDs and copy media, as needed.
Collaborated with account executives to provide insight on pacing and post-campaign details to clients.
Contacted customers about account or information issues, alerting clients of changes for excellent customer service.
Negotiated contracts, closed agreements and supported account executives in new product launches.
Made actionable and insightful recommendations for new products, extensions or enhancements.
Prepared quotes for potential clients, upselling special packages and maintaining high levels of accuracy.
Education and Training
Bachelor of Science: Communications, Expected in - San Diego State University - San Diego, CA GPA:
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