digital programmatic manager resume example with 10+ years of experience
Creative professional with over fourteen years of progressive marketing experience in directing all aspects of digital media. Proven track record of successful projects from initial concept through completion. Delivering profitable solutions to drive sales. Attract and maintain customers and build a solid corporate brand. High energy, with stellar organizational and planning skills, results oriented leader recognized for innovative online tactics and strategies for customer acquisition and retention. Broad-based background encompasses exceptional work ethics and commitment to organizational objectives with a highly competitive and rapidly changing marketplace. Proactive manager, team builder and tactical planner with ability to attract and secure strong business relationships.
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- Responsible for overall day to day operations and campaign management of internal programmatic media buying and data management.
- Managed over $1,500,000 a month in programmatic media buys.
- Strategic planning, budgeting and execution across programmatic video, OTT/CTV, mobile video, display, native display and audio.
- Daily management of our RTB platforms including: products, targeting, price, troubleshooting.
- Manage relationships with external vendors and ad-tech partners from on-boarding through to activation and day to day optimization.
- Spearheaded market research to identify branding & marketing opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for marketing campaigns.
- Worked with marketing and account teams to create, deploy and optimize effective campaigns for all agency clients.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed, implemented and managed acquisition team using multi-channel, multi-brand e-marketing business model that improved effectiveness, productivity and top-line revenue.
- Increased website traffic quality that delivered 35 million dollars of gross sales in first fiscal year.
- Developed and executed competitive intelligence that aligned keyword strategy trends with forecast and budget that delivered increases in PPC, Retargeting, Email and Affiliate Performance Marketing.
- Developed KPI, web analytics and testing that measured e-marketing performance using attribution modeling.
- Directed and coordinated marketing activities and policies to promote products and services.
- Worked with internal account teams to drive internal promotion of company programs, initiatives guiding principles and mission.
- Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
- Implemented marketing strategies which resulted in 45% growth of customer base.
- Initiated key partnerships which resulted in 54% revenue growth.
- Contacted and built new client base that resulted to 75% increase in new sales.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Analyzed key business aspects to evaluate factors driving results and summarized results into presentations.
- Designed promotional programs for distributors and resellers to enhance sales and increase end user visibility.
- Achieved 115% of monthly quota and grew sales to $400 K within four months, earning title as top representative in region.
- Reinvented how team interacts with prospective clients by developing innovative and creative sales pitch that was implemented into sales team strategy in 2015.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Collaborate with CEO/President to improve site performance, develop primary keywords and target as audience.
- Created multiple campaigns and managed traffic, customer acquisition and conversion through each digital marketing channel.
- Established and maintained business relationships with advertisers, affiliates, partners and network providers, thus ensuring continuous improvement of performance of all internal affiliate program.
- Performed daily account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search and mobile platforms.
- Maintained and monitored all affiliate programs and activities. Created reports detailing campaign performance and optimization.
- Optimize keywords portfolio through testing with ad copy and landing pages.
- Keyword Analysis for pay-per-click (PPC) campaigns and organic search results.
- Created SEO content for company website to increase traffic, improve search engine marketing process.
- Continually monitored organic search rankings to increase traffic and leads.
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Resume Overview
School Attended
- California State University Chico
Job Titles Held:
- Digital Programmatic Manager
- Director of Acquisition Marketing
- Director of Sales & Marketing
- Online Marketing Manager
Degrees
- Bachelor of Science
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