Digital Marketing Specialist with 5 years of content creation experience. Specializes in harnessing the power of social media to boost customer engagement in innovative ways.
Skills
Talented public speaker
Strong written and verbal communication skills
Social media marketing
Online marketing campaign management
Advanced layout and design skills
Web content creation
HTML
CSS
Adobe Creative Suite/Cloud
Google AdWords
Video editing
Excellent online community management
Work History
Digital Media Specialist, 07/2014 to Current 802Cars.com – Berlin, VT
Create and manage all content on websites, blogs and social media.
Develop and execute major Facebook, Twitter, Instagram and web campaigns within budget and scope of online objectives.
Boosted website traffic by 50% by creating an integrated social media strategy.
Implement and manage on-site SEO for websites, blogs, and YouTube.
Streamline operational efficiencies by implementing innovative marketing and sales strategies, including email-marketing campaigns.
Design effective and engaging print and marketing initiatives for all website properties.
Track and analyze social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.
Coordinated PR campaigns for 30+ new book titles each year. This included: writing and distributing press releases, creating media lists for each title, keeping in constant contact with old and new media outlets, following up on review copy requests and review statuses, crafting and managing social media and PR campaigns for each individual author and their new title.
Pitched and secured print media, television, online and radio for every author and each new title.
Attended 3-5 trade shows each year to preserve company relations with distributors, customers and media personnel.
Oversaw author tours and media events.
Worked with sales and marketing departments to create cohesive publicity efforts.
