Coordinated PR campaigns for 30+ new book titles each year. This included: writing and distributing press releases, creating media lists for each title, keeping in constant contact with old and new media outlets, following up on review copy requests and review statuses, crafting and managing social media and PR campaigns for each individual author and their new title.
Pitched and secured print media, television, online and radio for every author and each new title.
Attended 3-5 trade shows each year to preserve company relations with distributors, customers and media personnel.
Oversaw author tours and media events.
Worked with sales and marketing departments to create cohesive publicity efforts.