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DIGITAL MARKETING TECHNICAL CONSULTANT Resume Example

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DIGITAL MARKETING TECHNICAL CONSULTANT
Professional Summary

Training and development professional consistently rewarded for success in digital learning, design, and operational improvements. Experience in online instructional development and class management procedures positively impacting overall student growth. Expert use of teaching methods/pedagogy. A history of improving course strength and modernizing instruction with a fresh and forward-thinking approach to education. Experience in understanding of traditional and contemporary approaches, instructional strategies and materials offerings.

Skills
  • Training program development
  • Instructional design
  • Assessment and follow-up
  • Micro-learning, virtual design
  • Learning management systems (LMS)
  • Learning technology strategies
  • Course management and Lesson planning
  • Training documentation
  • Stakeholder and team support in a university setting
  • Needs assessments, metrics, skill matrices
  • Team member development
  • LMS technology vendor management
  • Instructional reporting and student success management
Education
Master of Science: Educational Technology2010
Strayer UniversityRockville, MD
Bachelor of Science: Computer Information Systems2007
Strayer UniversityRockville, MD
Work History
DIGITAL MARKETING TECHNICAL CONSULTANTMar 2016 - Current
EmailWRXHouston, TX
  • Responsible for performance measurement, strategic planning, training and execution of digital marketing initiatives.
  • Conducts training and development needs assessments.
  • Implements teaching methods such as activities, discussions and demonstrations.
  • Provides SME knowledge training for Enterprise software.
  • Employs instructional techniques to retain staff interest and maximize learning.
  • Improves staff technical levels from null to advanced competencies through guided training groups, whole group instruction.
  • Deploys advanced communication campaigns such as: newsletters, updates, websites, intranet.
  • Lead over 100 international staff members to adopt new technologies.
  • Follow-up and evaluate training initiatives and provided measurement results.
DIRECTOR OF DIGITAL MARKETINGFeb 2013 - Feb 2015
AIG Life and RetirementHouston, TX
  • Implementing focused path for digital marketing projects; directly led systems development and technical cross-functional training initiative.
  • Created industry specific training using learning delivery software Trained fifty ( ) executives, team members and remote partners on new system.
  • Accomplished 100% completion of staff training content management systems to ensure thorough back up capabilities within first six months.
  • Led team with integration and migration of several websites offering advanced level training and assessment.
  • Developed and directed launch of new projects, resulting in 100% error free outcome.
  • Eliminated redundancy of systems and streamlined processes by establishing job request system in three months with zero errors.
  • Deepened and fostered relationships with constituents and service providers.
  • Defined and deployed advanced digital features for product specific digital assets.
  • Produced reports detailing results of campaigns and measured campaign impact and performance.
  • Increased efficiency of complex web based production by 50% within one year.
DIRECTOR OF WEB COMMUNICATIONSFeb 2011 - Feb 2013
The University of Texas at BrownsvilleBrownsville, TX
  • Developed, led and implemented creation of web based marketing efforts geared for student engagement and retention at The University of Texas at Brownsville.
  • Created, analyzed, and reported on strategic digital marketing campaigns for The Office of The President, News and Information, and Institutional Advancement.
  • Served as freshman orientation instructor.
  • Selected Achievements: Leveraged current digital assets and improved message, design and navigation to streamline student engagement via priority enrollment services.
  • Successfully implemented compliance sheriff system to function with 100% efficiency; produced interactive, newly branded web presence with ongoing system change efforts.
  • Executed data cleaning measures and continuance for Raiser's Edge database integral to University Advancement activities.
PRINCIPLE OWNER / CONSULTANTFeb 2008 - Feb 2011
Monarch Park Web ConsultingTampa, FL
  • Coordinated web-based and instructor led training.
  • Selected and implemented appropriate digital tools, programming languages, and applications to meet goals.
  • Selected Achievements: Taught technical continuing education for The University of South Florida with high acceptance rating.
  • Developed application models, image templates, to meet user needs at industry standards.
  • Trained over 150 international employees, executives, and front line workers on use and application of Microsoft Project Server and MS Project concepts and principals to enhance in strategic productivity program.
  • Effectively trained over 300 staff members, executives and support personnel of a national law firm on customer software usage; developed, deployed and trained users to use custom software.
  • Developed technology upgrades, system improvements and training for government agency.
  • Achieved large-scale corporate training initiative across the state of Florida to support software upgrades and increase staff capabilities.
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Resume Overview

Companies Worked For:

  • EmailWRX
  • AIG Life and Retirement
  • The University of Texas at Brownsville
  • Monarch Park Web Consulting

School Attended

  • Strayer University

Job Titles Held:

  • DIGITAL MARKETING TECHNICAL CONSULTANT
  • DIRECTOR OF DIGITAL MARKETING
  • DIRECTOR OF WEB COMMUNICATIONS
  • PRINCIPLE OWNER / CONSULTANT

Degrees

  • Master of Science : Educational Technology 2010
    Bachelor of Science : Computer Information Systems 2007

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