Digital Marketing Specialist resume example with 6+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary
Email Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.
Skilled in managing cross-functional teams throughout the product development lifecycle using iterative methodologies.
Experienced Customer Success Manager bringing 7+ years of quality performance in customer support supervisory roles through effective business strategy.
Industrious and enthusiastic CRM Manager proven to consistently meet productivity, business, and customer service objectives for the clients.
Proactive Agile Project Manger with 7+ years product management experience in small start-up business environments.
Accomplished UX designer with front-end web development experience supported engagement with customers for the DTC clients.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO and SEM approaches.
Experienced in developing web marketing initiatives, increasing business success and boost sales.
Key Skills
Agile/Scrum/Kanban/Waterfall
SEO strategies
SEM strategies
Account Based Marketing
Inbound Marketing
Outbound Marketing
Risk Management
UX/UI Digital Products
Negotiation
Advanced Excel/Powerful PowerPoint /MS Project
Jira/Confluence
Advertising Attribution
HubSpot CRM
Vendor Management
Supply Chain Management
Client account management
Program Management
Education
Aptech Computer EducationDelhi University , Expected in ā āMaster of Science:Software Engineering - GPA:
Masters Software Engineering
Relevant Coursework: Web Design, Database, MS Office, HTML, SQL Server,Excel,PowerPoint
Miranda HouseUniversity Of Delhi, Expected in ā āBachelor of Arts:Economics - GPA:
BA(Hons) in Economics
Relevant Coursework: Micro-Economics, Macro-Economics, Accounting, International Economics, Eco-Math
Certifications
Certified in Business Enterprise (WCC, Ann Arbor)
Certified in HubSpot Inbound Marketing (HubSpot Academy)
Certified in HubSpot Email Marketing (HubSpot Academy)
Certified in Product Management (Product Manager HQ)
Certified in Digital Marketing (Google SkillShop)
Certified in Google Analytics(Google SkillShop)
Certified in Jira,Confluence(Atlassian)
Certified in TiE Silicon Valley Mini MBA in Entrepreneurship
Certified in SEO (SEMrush Academy)
Work History
Patron Technology - DIGITAL MARKETING SPECIALIST Atlanta, GA, 04/2021 - Current
Partnered with Fortune 500 companies(Facebook,Google) to identify needs and objectives ,develop project scopes and mitigate risks while providing status updates,collecting feedback ,and managing concerns.
Ensured user experience and messaging are validated with user testing, and maximized delivery of objectives for the Ecommerce clients.
Determined appropriate($50m -$200m) budgets and oversaw expenses for the B2B client.
Updated operational methods, oversaw accounting procedures, tracked information, and compiled data to improve efficiency for the average of 4 concurrent projects for Google Premium partner agency.
Applied knowledge of SDLC to keep project work moving smoothly, and entered user stories in Jira.
Collected data through heat mapping,live chat, forms and developed detailed spreadsheets to identify trends and create expense forecasts to decrease risk and improve quality.
Updated operational methods, oversaw accounting procedures, tracked information, and compiled data to improve efficiency by 20%.
Supported operations by communicating with large industrial clients, filing documents and managing data for $8M and more.
Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
Advocated for customer experience improvements to drive wider user adoption within eCommerce industry.
Launched successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.
Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles for the shopify client.
Prepared specialty subcontractor bug packages, materials for project management and estimation processes.
Launched and prioritized product backlog for my clients.
Launched successful project plans covering objectives, resources and staffing to meet schedules.
Patron Technology - DIGITAL MARKETING SPECIALIST Elk Grove, IL, 06/2021 - 10/2021
Led 5 matrix teams through the development lifecycle of 12 information products,resulting in $200K in revenue for clients to date in the digital marketing, and finance.
Executed dynamic CRM strategies to exceed market competitors and increase ROI by 20%.
Provided detailed reporting and analysis on client's website demographics and statistics using Google Analytics to measure KPIs.
Tested emails for optimization and device friendliness to increase the open rate by 20% through MailerLite.
Proactive in setting creative direction for in-house and external cross-functional design and delivery teams, e.g., campaign objectives,UX friendly emails, messaging, and potential templates to increase ROI by 20%.
Demonstrated critical and analytical thinking in choosing the right marketing tool for the client.
Colournthread - DIGITAL MARKETING -HEAD City, STATE, 10/2015 - 06/2021
Led the global team of 10 to define good products worth $200K that can be executed with a strong effort.
Strategically implemented A/B testing for website optimization, vision, and roadmap.
Developed, communicated, and executed the vision, strategy, and roadmap for expanding and streamlining payment tools and user experience.
Led the ideation, technical development, and launch of the customer-facing product.
Launched HubSpot CRM platform that attracted visitors, converted leads and closed customers faster and generated high revenue by 200%.
Facilitated implementation of the inventory tracking system, increasing accuracy, and decreasing spending by 20%.
Utilized framework like SWOT analysis,Porter's Five Forces, and business tools like Jira, and MS Azure to present strategies to the internal stakeholders.
Presented powerful user friendly pitch decks in powerpoint slides that mesmerized the C-Level executives from retail chains.
Created email blast campaigns to target key customers worth 20K per month.
Maintained digital marketing staff job results by counseling and disciplining employees.
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
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