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Digital Marketing Specialist resume example with 6+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary
  • Email Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.
  • Skilled in managing cross-functional teams throughout the product development lifecycle using iterative methodologies.
  • Experienced Customer Success Manager bringing 7+ years of quality performance in customer support supervisory roles through effective business strategy.
  • Industrious and enthusiastic CRM Manager proven to consistently meet productivity, business, and customer service objectives for the clients.
  • Proactive Agile Project Manger with 7+ years product management experience in small start-up business environments.
  • Accomplished UX designer with front-end web development experience supported engagement with customers for the DTC clients.
  • Proven skills in increasing customer engagement and business visibility in online searches through successful SEO and SEM approaches.
  • Experienced in developing web marketing initiatives, increasing business success and boost sales.
Key Skills
  • Agile/Scrum/Kanban/Waterfall
  • SEO strategies
  • SEM strategies
  • Account Based Marketing
  • Inbound Marketing
  • Outbound Marketing
  • Risk Management
  • UX/UI Digital Products
  • Negotiation
  • Advanced Excel/Powerful PowerPoint /MS Project
  • Jira/Confluence
  • Advertising Attribution
  • HubSpot CRM
  • Vendor Management
  • Supply Chain Management
  • Client account management
  • Program Management
Education
Aptech Computer Education Delhi University , Expected in Master of Science : Software Engineering - GPA :

Masters Software Engineering

Relevant Coursework: Web Design, Database, MS Office, HTML, SQL Server,Excel,PowerPoint

Miranda House University Of Delhi, Expected in Bachelor of Arts : Economics - GPA :

BA(Hons) in Economics

Relevant Coursework: Micro-Economics, Macro-Economics, Accounting, International Economics, Eco-Math

Certifications
  • Certified in Business Enterprise (WCC, Ann Arbor)
  • Certified in HubSpot Inbound Marketing (HubSpot Academy)
  • Certified in HubSpot Email Marketing (HubSpot Academy)
  • Certified in Product Management (Product Manager HQ)
  • Certified in Digital Marketing (Google SkillShop)
  • Certified in Google Analytics(Google SkillShop)
  • Certified in Jira,Confluence(Atlassian)
  • Certified in TiE Silicon Valley Mini MBA in Entrepreneurship
  • Certified in SEO (SEMrush Academy)
Work History
Patron Technology - DIGITAL MARKETING SPECIALIST
Atlanta, GA, 04/2021 - Current
  • Partnered with Fortune 500 companies(Facebook,Google) to identify needs and objectives ,develop project scopes and mitigate risks while providing status updates,collecting feedback ,and managing concerns.
  • Ensured user experience and messaging are validated with user testing, and maximized delivery of objectives for the Ecommerce clients.
  • Determined appropriate($50m -$200m) budgets and oversaw expenses for the B2B client.
  • Updated operational methods, oversaw accounting procedures, tracked information, and compiled data to improve efficiency for the average of 4 concurrent projects for Google Premium partner agency.
  • Applied knowledge of SDLC to keep project work moving smoothly, and entered user stories in Jira.
  • Collected data through heat mapping,live chat, forms and developed detailed spreadsheets to identify trends and create expense forecasts to decrease risk and improve quality.
  • Updated operational methods, oversaw accounting procedures, tracked information, and compiled data to improve efficiency by 20%.
  • Supported operations by communicating with large industrial clients, filing documents and managing data for $8M and more.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Advocated for customer experience improvements to drive wider user adoption within eCommerce industry.
  • Launched successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.
  • Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles for the shopify client.
  • Prepared specialty subcontractor bug packages, materials for project management and estimation processes.
  • Launched and prioritized product backlog for my clients.
  • Launched successful project plans covering objectives, resources and staffing to meet schedules.
Patron Technology - DIGITAL MARKETING SPECIALIST
Elk Grove, IL, 06/2021 - 10/2021
  • Led 5 matrix teams through the development lifecycle of 12 information products,resulting in $200K in revenue for clients to date in the digital marketing, and finance.
  • Executed dynamic CRM strategies to exceed market competitors and increase ROI by 20%.
  • Provided detailed reporting and analysis on client's website demographics and statistics using Google Analytics to measure KPIs.
  • Tested emails for optimization and device friendliness to increase the open rate by 20% through MailerLite.
  • Proactive in setting creative direction for in-house and external cross-functional design and delivery teams, e.g., campaign objectives,UX friendly emails, messaging, and potential templates to increase ROI by 20%.
  • Demonstrated critical and analytical thinking in choosing the right marketing tool for the client.
Colournthread - DIGITAL MARKETING -HEAD
City, STATE, 10/2015 - 06/2021
  • Led the global team of 10 to define good products worth $200K that can be executed with a strong effort.
  • Strategically implemented A/B testing for website optimization, vision, and roadmap.
  • Developed, communicated, and executed the vision, strategy, and roadmap for expanding and streamlining payment tools and user experience.
  • Led the ideation, technical development, and launch of the customer-facing product.
  • Launched HubSpot CRM platform that attracted visitors, converted leads and closed customers faster and generated high revenue by 200%.
  • Facilitated implementation of the inventory tracking system, increasing accuracy, and decreasing spending by 20%.
  • Utilized framework like SWOT analysis,Porter's Five Forces, and business tools like Jira, and MS Azure to present strategies to the internal stakeholders.
  • Presented powerful user friendly pitch decks in powerpoint slides that mesmerized the C-Level executives from retail chains.
  • Created email blast campaigns to target key customers worth 20K per month.
  • Maintained digital marketing staff job results by counseling and disciplining employees.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.

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Resume Overview

School Attended

  • Aptech Computer Education
  • Miranda House

Job Titles Held:

  • DIGITAL MARKETING SPECIALIST
  • DIGITAL MARKETING SPECIALIST
  • DIGITAL MARKETING -HEAD

Degrees

  • Master of Science
  • Bachelor of Arts

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