Marketing Specialist successful at working with diverse teams to develop comprehensive approaches to marketing plans. Adaptable and driven with strong work ethic and ability to thrive in team-based or individually motivated settings.
Skills
Digital-media design
Multimedia marketing campaign execution
Social media organizational management
Team-based planning and problem resolution
Ability to make resourceful and sound judgement when applying guidelines, precedents, principles, and practices
Experience
Digital Marketing Specialist, 09/2020 - 07/2022 Moz – Belmont, NC,
Managed customer digital marketing strategies to meet client, manager, and leadership goals and objectives.
Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Managed numerous digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Organized, and lead social media training for activity managers, and admins for a professional approach on how to engage with customers and boost brand awareness.
Served as main point of contact for customers, answering questions and responding to messages.
Designed, managed and maintained company website by writing content, keeping information current, and implementing campaigns to drive traffic to main website.
Worked as the liaison between activity managers, leadership, graphic artists, and customers.
Generated new business by developing special projects for existing and prospective customers. Including bolstering facility participation by 120% during campaigns, and increased patronage by 250% raising Quality of Life in United States Forces Japan personnel.
Spearheaded 160+/16 major marketing campaigns, driving customer traffic to facilities resulting in $2.3M+ in Morale, Welfare, and Recreation Fund.
Made recommendations to activity managers on the design of effective advertising and appropriate media mix to reach the target audiences, including: print and digital ad design concepts, photo shoots, video promotions, radio commercials, social media and website.
Managed marketing campaigns from initial scope through execution and refinement. Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
Developed and administered surveys to collect data, and assisted activity managers in analyzing results.
Assisted graphic designers by creating design inspiration, artwork, sample layouts and selection of photos for 42 Squadron facilities for monthly publication, and marketing projects.
Prepared drafts of program overviews for publication in magazines, brochures, advertisements and promotional campaigns. Prepared and presented information on weekly radio and video shows.
Assessed diving equipment for proper functionality before SCUBA dives to minimize mishaps.
Studied dive plan, routine and emergency procedures and explained assignment details to fellow divers.
Listened carefully to dive plan details and asked appropriate questions to explore concerns and devise corrective actions.
Assessed all diving equipment ahead of scheduled dives to verify proper functionality.
Recognized by management for providing exceptional customer service.
Improved operations by working with team members and customers to find workable solutions.
Daily duties include accounting, rental issue, and safety assessment of technical equipment and risk management.
Customer Service Hostess, 09/2014 - 12/2016 Canada Goose – City, STATE,
Escorted guests to seating area, furnished menus and highlighted daily specials to promote positive experience. Set up and decorated menu marketing boards with current meal and drink specials to increase profits.
Calculated charges, issued table checks and collected payments from customers. Processed purchases using POS systems to complete cash and credit card transactions.
Enhanced guests' experiences by fulfilling special requests during visits. Performed walk-throughs during service to monitor guest satisfaction and advise serving and bussing staff of specific guest needs.
Designed custom private function and banquet packages for business dinners, sales presentations, club meetings, weddings and charity events.
Supervised activities of dining room staff to maintain high levels of service and support guest needs.
Brand Ambassador, 02/2012 - 03/2016 Marketing And Event Staffing Companies – City, State,
Created positive and rewarding client experiences through warm and friendly customer interactions.
Represented recreational brands at retail stores, college campuses, industry and VIP private events. Organized, delivered, and promoted brand products and services by interacting with customers and boosting sales.
Maintained consistent visual merchandising standards to highlight product features, attract customers and boost sales.
Organized and carried out promotional events by setting up and tearing down event sites, and improved operations by working with team members.
Demonstrated self-reliance by meeting and exceeding workflow needs.
Education
Associate of Applied Science: Business - Concentration in Marketing, Expected in 12/2017 - Pima Community College - Tucson, AZ GPA:
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