Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -

I'm a creative retail-marketing professional with 10 years of experience managing omnichannel marketing campaigns. My specialties include digital marketing and media, direct marketing with a strong emphasis on direct mail, CRM and database testing, customer segmentation, event promotions, credit, loyalty and project management. I have the innate ability to effectively and efficiently execute complex marketing campaigns in a fast paced environment with tight timelines.

  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
05/2013 to 01/2015
Digital Marketing Specialist 3Q Digital Marketing Salt Lake City, UT,
  • Responsible for the discovery and development of marketing strategies for both desktop and mobile to drive traffic and sales while meeting ROI goals.
  • Assisted in the development, launch and management of a customer acquisition and CRM retargeting program created to attribute in-store purchases to online behavior.
  • Assist in the planning, execution and analysis of display advertising through various online media networks to support marketing campaigns.
  • Optimize SEO and SEM campaigns utilizing reporting tools such as Google Adwords to review keyword performance and return on ad spend in support of merchandising focus and promotional cadence.
  • Support new store openings and brand marketing events through geo-targeted digital media and marketing campaigns.
  • Manage partnerships with affiliates in order to promote CRM offers and storewide promotions to increase traffic and sales both in-store and online.
  • Leverage data to match customer's across devices and to identify new to file.
  • Managed all digital media relationships such as YouTube, Hulu and Pandora.
  • Assisted in the planning, launch and management of a brand sponsored Pandora station
Current to 2015
Account Director Account Director Jellyfish Group Ltd Boston, MA,
  • for a large insurance and financial client.
  • Manage a team of 4 account executives in the execution of omnichannel marketing campaigns.
  • Allocate agency support and resources to ensure client assignments and day-to-day responsibilities are executed above and beyond expectations.
  • Develop strategies and tactics to achieve client objectives within budget and on time.
  • Manage vendors in the production and planning of omnichannel marketing campaigns including direct mail, email, web development and digital marketing.
  • Assist in identifying and developing new projects and business opportunities for both our current client and future clients.
  • Analyze data to apply results to future campaigns in an effort to execute more effective and efficient direct marketing campaigns.
05/2010 to 05/2013
CRM Specialist Sonepar Usa La Crosse, WI,
  • Planned, executed and analyzed over 50 direct mail and in-store CRM campaigns that totaled approximately 150 million pieces circulated yearly.
  • Specialized in database testing, customer segmentation, modeling and prospecting for direct mail campaigns executed both domestically and in Puerto Rico and Canada.
  • Provided marketing support for partnerships with such programs as America's Next Top Model, SXSW, Coachella and Fashion Star, Managed credit and reward program that generated over $350 million in sales in 2010.
  • Manage gift card budget of over $1 million for card production, promotional programs and maintain B2B partnerships.
  • Assisted in the development and launch of the new Express loyalty program NEXT.
  • Assisted in customer acquisition and brand awareness to support store grand openings both domestically and internationally.
10/2007 to 05/2010
Marketing Coordinator American Signature, Inc City, STATE,
  • Assisted in the coordination and launch of our redesigned web sites; and
  • Managed partnership with Columbus Crew to help in branding efforts.
  • Assisted in new product launches and rebranding campaigns.
  • Conduct competitive analysis for key markets.
  • Maintained cross-functional partnerships with merchandising and merchandise planning to help support marketing campaigns.
  • Proofed all advertisements for pricing, copy and product accuracy.
01/2005 to 10/2007
Senior Healthcare Sales Recruiter Maxim Healthcare Services Toledo City, STATE,
  • Responsible for increasing sales through existing and new clients.
  • Recruited, screened and managed over 175 healthcare professionals with roles such as RN, LPN, LSW, LISW, STNA and CNA.
  • Created and executed direct mail campaigns that increased field staff by 20%.
  • Responsible for generating new business with all types of healthcare facilities.
  • Responsible for planning, marketing and executing seasonal vaccination clinics.
Expected in 2005
B.S: Marketing Marketing Promotions and Public Relations
Franklin University - Columbus, OH
GPA: Dean's list 2005.
Marketing Marketing Promotions and Public Relations Dean's list 2005.
Expected in 2003
: business data communications
North Central State College - Mansfield, OH
business data communications

Digital Media, Digital Marketing, Social Media, E-Mail, Direct Mail, Mobile, Promotions, Branding, Customer Acquisition/Retention, Analytics, Budgeting/Forecasting, Database Marketing, Testing, Customer Segmentation.

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School Attended

  • Franklin University
  • North Central State College

Job Titles Held:

  • Digital Marketing Specialist
  • Account Director Account Director
  • CRM Specialist
  • Marketing Coordinator
  • Senior Healthcare Sales Recruiter


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