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digital marketing specialist resume example with 10+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Versatile Social Media Manager & Digital Marketing Specialist, possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships. I am also a knowledgeable Graphic Designer proficient in logos, marketing materials and website design. Offers complete business services to corporate clients, leveraging technical knowledge, creative eye for detail and current trends to deliver top-tier results.

Skills
  • Digital Marketing Management
  • Graphic Design
  • Customer Segmentation
  • Customer Service
  • Adobe Creative Suite(Photoshop, Illustrator and After-Effects)
  • Testing and Optimization
  • Viral Marketing Campaigns
  • Campaign Launch and Lifecycle Management
  • Generating Brand Awareness
  • Cross-Functional Team Collaboration
  • Affiliate Program Marketing
  • SEO Strategies
Education and Training
Midlands State Univesity Gweru, Zimbabwe, Expected in 08/2012 Bachelor of Commerce : Marketing Management - GPA :
  • 2nd Place Book Prize Recipient
Grow With Google Africa Google, Expected in : The Fundamentals of Digital Marketing - GPA :
Certifications
  • Google Ads Video Certification, Google - 2020
  • Google Ads Measurement Certification, Google - 2020
  • Google Ads App Certification, Google - 2020
  • Google Ads App Certification, Google - 2020
  • Google Ads Search Certification, Google - 2020
Experience
Thermo Fisher Scientific Inc. - Digital Marketing Specialist
Fort Lauderdale, FL, 12/2018 - 03/2023
  • Improved advertising initiatives by executing social media and digital marketing campaigns.
  • Maintaining NetOne social media presence across all digital channels
  • Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
  • Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
  • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
  • Built relationships with bloggers and traditional media to increase positive brand awareness in community.
  • Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
  • Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
  • Leveraged proficiency in Adobe Photoshop , Canva and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Fashion Nova - Social Media Assistant
Vernon, CA, 03/2018 - 12/2018
  • Grew social media following to promote company content and business and monitored return on investment of social media efforts and expenses.
  • Helped maintain first contact with social media followers on Facebook, Twitter and Instagram platforms
  • Utilized Twitter, Facebook and Instagram to resolve customer issues
  • Responsible for content moderation, consumer interaction and diffusing any online issues
  • Crafting daily and weekly Social media reports
  • Utilizing social media analytics to draft the monthly digital media report
Hanna Andersson, Llc - Customer Care Representative
Portland, OR, 12/2013 - 03/2018
  • De-escalated customer issues with proven conflict mediation and problem-solving abilities.
  • Interacted with customers to provide and process information in response to inquiries, concerns and requests about services and products.
  • Promptly responded to customer inquiries and resolved complaints to promote loyalty.
  • Educated customers where applicable to alleviate need for future contact.
  • Built sustainable relationships and trust with customer accounts through open and interactive communication.
  • Recommended potential products or services after analyzing customer needs.
  • Documented customer correspondence in CRM to track requests, problems and solutions.
  • Communicate effectively with all departments and Customer care Supervisor as well as Customer Care Manager by updating them regularly on customer care issues.
  • Evaluated and identified opportunities to drive process improvements that positively impacted customer experience.
  • Configuring customer devices, query resolution, providing key information to customers (such as tariffs and charges, promotions VAS etc.)
Help At Home - Marketing Intern
South Bend, IN, 07/2010 - 09/2011
  • Assisted personnel with day-to-day marketing tasks and coordinating activities.
  • Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
  • Conducted research on competitor marketing and digital content.
  • Researched latest trends and conducted market analysis.
  • Surveyed customers and worked with internal team to identify product needs and trends in marketplace.
  • Summarized raw data and analyses and made recommendations based on findings.
  • Created proposals for service and product strategies based on marketing data.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Languages
English :
Native/ Bilingual
Negotiated :

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Resume Overview

School Attended

  • Midlands State Univesity
  • Grow With Google Africa

Job Titles Held:

  • Digital Marketing Specialist
  • Social Media Assistant
  • Customer Care Representative
  • Marketing Intern

Degrees

  • Bachelor of Commerce
  • Some College (No Degree)

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