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Digital Marketing Program Manager Resume Example

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DIGITAL MARKETING PROGRAM MANAGER
Summary

An innovative Digital marketing professional with more than 15 years conversant with managing strategic and budgetary planning in conjunction with technology. Hands on experience of designing and implementing core digital marketing plans as well as in depth knowledge of identifying customer needs and industry trends to assist in planning and executing of strategic marketing plans.

Highlights
  • Global marketing
  • Multi-media marketing
  • Interactive marketing
  • New customer acquisition
  • Brand development
  • Project management
  • Direct marketing campaigns
  • Channel strategy
Accomplishments
  • End to end creation and launch of new brand targeting the 9 to 14 y/o digital female market call TWEENS, while strengthening core brand within Urban segment.
  • Developed Social Networking/Community & User Gen Content strategy
Experience
Digital Marketing Program Manager 01/2013 to Current BANK OF AMERICA CHARLOTTE, NC
  • Devise and implement the execution of integrated on-line marketing programs focused on driving Savings units and building Savings balances; Leveraging consumer insights through primary/secondary research that drives the development of on-line value propositions and offers used to create digital marketing messaging and creatives.
  • Support aggressive sales goals and expand customer awareness and consideration of BAC Deposit products by leveraging multiple online marketing channels, such as email, paid and natural search, ATM, targeted ads within the BAC online banking environment, 3rd party display ads, mobile (cell phone) and bankofamerica.com home page banner ads.
  • Collaborate with Digital Channel partners and online design teams to create and leverage on-site content and capabilities, to develop an optimal customer experience.
  • Establish and maintain external agency relationships for creative development and SEO optimization
  • Monitor website metrics to foresee trends and keep tabs on traffic
Digital Program Manager 03/2011 to 08/2012 BANK OF AMERICA CHARLOTTE, NC
  • Develop and execute Platinum Privileges Rewards digital marketing program, as well as, managed ~4.1MM Preferred/Platinum Privileges multi-channel online marketing campaign leadership across BAC.com, Online Banking and Merrilledge.com; Drove digital marketing engagement across BAC.com and Merrilledge.com prospect and client sites; Leveraged multiple online channels, including 3rd party, e-mail, ATM, targeted advertising within Online Banking and the Bank of America home page and lower level pages; Drove enhancements, as well as, deepened Platinum Privileges customer relationships; Partnered with internal and 3rd party ad agencies to create brand, acquisition and servicing messaging, as well as, developed creative imagery that best resonated with targeted customer segments; Worked with digital marketing analytics team to assess marketing campaign results and performance.
Principal 01/2009 to 02/2011 ARREIS MEDIA, LLC CHARLOTTE, NC
  • Formulated music marketing strategies with content providers that extended into retail channels and new revenue streams.
  • Created brand building initiatives including event sponsorship and product placement.
  • Lead and developed promotional marketing and content programming initiatives that drove revenue and awareness for content provider product via client mobile and online portals.
  • Developed and implemented Content, Data and Online/Mobile marketing.
  • Monitored market and category influences, trends, competition, retail activity, customer needs and other factors.
  • Developed online to offline experiential events to build community, generate awareness and deepen audience relationships.
Officer; Card Mktg Product Consultant 12/2006 to 12/2008 BANK OF AMERICA Charlotte, NC
  • Drove new account and profit growth for Bank of America credit card direct mail programs averaging 9-20MM pieces monthly.
  • Partner with internal and 3rd party ad agencies to create brand and acquisition messaging.
  • Designed and executed direct mail programs to engage and educate new core and co-brand cardholders.
E-Commerce Marketing Consultant 07/2006 to 12/2006 Bank of America Charlotte, NC
  • Determined various digital assets (proof of concept) capabilities in a controlled production environment that drove the highest response to marketing assets.
Education
Master of Science: Internet Marketing and Technology Full Sail University Orlando, FL
MBA University of Phoenix Charlotte, NC
Bachelor of Arts: Communications Bennett College Greensboro, NC
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Resume Overview

Companies Worked For:

  • BANK OF AMERICA
  • ARREIS MEDIA, LLC
  • Bank of America

School Attended

  • Full Sail University
  • University of Phoenix
  • Bennett College

Job Titles Held:

  • Digital Marketing Program Manager
  • Digital Program Manager
  • Principal
  • Officer; Card Mktg Product Consultant
  • E-Commerce Marketing Consultant

Degrees

  • Master of Science : Internet Marketing and Technology
    MBA
    Bachelor of Arts : Communications

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