Digital Marketing Production Manager Resume Example
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DIGITAL MARKETING PRODUCTION MANAGER
Summary
Personable Project/Production Manager successful at building strong and long-lasting professional relationships both internally and externally. Manages large and complex projects while maintaining high team morale and energy to drive profitable results.
Highlights
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Experience
Digital Marketing Production Manager
May 2014 to CurrentCompany Name － City, State
May 2014 to CurrentCompany Name － City, State
- Direct email marketing team of 10+. Monitor team's progress and enforce deadlines while developing team's skill level. 6 team members acquired internal promotions
- Partner with merchandising managers to establish strategies for promotions within the email marketing channel
- Collaborate positively with cross-functional teams to implement project schedules and plans
- Implement innovative technologies into digital marketing strategies
- Address urgent issues/error incidents quickly and manage post-mortem meetings
Email Marketing Manager
May 2010 to May 2014Company Name － City, State
May 2010 to May 2014Company Name － City, State
- Coordinated email marketing initiatives which generated online and in-store retail revenue
- Partnered with business teams to determine promotion strategy; validated accuracy and success of promotion from conception to deployment
- Managed logistics, communication and project requirements with department executives, creative teams and vendors
- Served as subject matter expert while training marketing personnel on internal processes and applications
- Performed quality control for all aspects of email campaigns including links, email and landing page content, subject lines and data delivery
- Managed email request process which includes determining segmentation for targeting the most relevant customer base
- Continuously refined marketing strategies based on email objectives
Producer/Project Manager
October 2008 to May 2010Company Name － City, State
October 2008 to May 2010Company Name － City, State
- Producer for video shoots from conception to delivery - oversaw production crew's services while meeting client's expectations on location and/or off-site
- Managed diverse media deliverables - monitored costs, timescales and resources used to produce a high quality product
- Presented proposals demonstrating Invision Media's services to acquire new business
- Personal sales administrator for select accounts
Account Manager
May 2006 to October 2008Company Name － City, State
May 2006 to October 2008Company Name － City, State
- Directed coupon redemption services for large Consumer Packaged Goods (CPG) manufacturers. Clients included: GlaxoSmithKline, Hanesbrands Inc, MillerCoors LLC, Chattem, Bayer
- Developed Business Account Reviews to present coupon investment and redemption data to executive stakeholders
- Retained 100% of client base with every RFQ submitted - highlighted benefits of having NCH as a vendor; educated client on NCH's high-quality services; demonstrated the value of working with NCH versus opting for a lower-priced competitor
- Surpassed established sales goals year over year
- Customized services to meet each account's unique promotional needs
- Strengthened existing client relationships through positive interactions; resolved customer conflicts, resulting in increased customer satisfaction
- Drafted action plans and led meetings with NCH departments to review client project status and proposed changes.
- Managed customer tours and audits in Mexico
- Delivered coupon redemption reports to stakeholders for budgeting and planning purposes
Project Manager
August 2001 to May 2006Company Name － City, State
August 2001 to May 2006Company Name － City, State
- Served as the single point of contact for client project scheduling and changes
- Defined project deliverables and monitored status of tasks for internal teams
- Updated and managed 70+ in-house projects at a time
- Developed, monitored and reconciled department production schedules
- Obtained quotes and created purchase orders with outside vendors
- Ensured appropriate client billing upon completion of projects
Post Production Project Manager
March 1999 to June 2001Company Name － City, State
March 1999 to June 2001Company Name － City, State
- Supervised editors, assistant editors, stills animation department, and interns
- Organized transcripts and oversaw dubbing and cataloging of tape library
- Main contact person for episode buyers
- Clients included: The History Channel, Discovery Health Channel, A&E Television Networks
Education
Principles of Management CertificationMRA - The Management Association － City, State
Bachelor : Arts, CommunicationsSouthern Illinois University － City, State
Associate : ArtsMcHenry County College － City, State
Skills
Client Management, Personnel Management, Budget Development/Management, Customer Satisfaction, Direct Marketing, Problem Solving, Project Development, Proposals, Office, Outlook, Omniture, MicroStrategy, BaseCamp
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Resume Overview
School Attended
- MRA - The Management Association
- Southern Illinois University
- McHenry County College
Job Titles Held:
- Digital Marketing Production Manager
- Email Marketing Manager
- Producer/Project Manager
- Account Manager
- Project Manager
- Post Production Project Manager
Degrees
- Principles of Management Certification
Bachelor : Arts, Communications
Associate : Arts
