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Digital Marketing Production Manager Resume Example

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DIGITAL MARKETING PRODUCTION MANAGER
Summary

Personable Project/Production Manager successful at building strong and long-lasting professional relationships both internally and externally. Manages large and complex projects while maintaining high team morale and energy to drive profitable results.

Highlights
  • Relationship building
  • Process improvement
  • Vendor sourcing
  • Project development and lifecycle
  • Natural leader
  • Organized
  • Results-oriented
  • Troubleshooting
Experience
Digital Marketing Production Manager
May 2014 to Current Sears Holdings Corporation － Hoffman Estates, IL
  • Direct email marketing team of 10+. Monitor team's progress and enforce deadlines while developing team's skill level. 6 team members acquired internal promotions
  • Partner with merchandising managers to establish strategies for promotions within the email marketing channel
  • Collaborate positively with cross-functional teams to implement project schedules and plans
  • Implement innovative technologies into digital marketing strategies
  • Address urgent issues/error incidents quickly and manage post-mortem meetings
Email Marketing Manager
May 2010 to May 2014 Sears Holdings Corporation － Hoffman Estates, IL
  • Coordinated email marketing initiatives which generated online and in-store retail revenue
  • Partnered with business teams to determine promotion strategy; validated accuracy and success of promotion from conception to deployment
  • Managed logistics, communication and project requirements with department executives, creative teams and vendors
  • Served as subject matter expert while training marketing personnel on internal processes and applications
  • Performed quality control for all aspects of email campaigns including links, email and landing page content, subject lines and data delivery
  • Managed email request process which includes determining segmentation for targeting the most relevant customer base
  • Continuously refined marketing strategies based on email objectives
Producer/Project Manager
October 2008 to May 2010 Invision Media, Inc － Rosemont, IL
  • Producer for video shoots from conception to delivery - oversaw production crew's services while meeting client's expectations on location and/or off-site
  • Managed diverse media deliverables - monitored costs, timescales and resources used to produce a high quality product
  • Presented proposals demonstrating Invision Media's services to acquire new business
  • Personal sales administrator for select accounts
Account Manager
May 2006 to October 2008 NCH Marketing Services, Inc － Deerfield, IL
  • Directed coupon redemption services for large Consumer Packaged Goods (CPG) manufacturers. Clients included: GlaxoSmithKline, Hanesbrands Inc, MillerCoors LLC, Chattem, Bayer
  • Developed Business Account Reviews to present coupon investment and redemption data to executive stakeholders
  • Retained 100% of client base with every RFQ submitted - highlighted benefits of having NCH as a vendor; educated client on NCH's high-quality services; demonstrated the value of working with NCH versus opting for a lower-priced competitor
  • Surpassed established sales goals year over year
  • Customized services to meet each account's unique promotional needs
  • Strengthened existing client relationships through positive interactions; resolved customer conflicts, resulting in increased customer satisfaction
  • Drafted action plans and led meetings with NCH departments to review client project status and proposed changes.
  • Managed customer tours and audits in Mexico
  • Delivered coupon redemption reports to stakeholders for budgeting and planning purposes
Project Manager
August 2001 to May 2006 Sound Video Impressions － Des Plaines, IL
  • Served as the single point of contact for client project scheduling and changes
  • Defined project deliverables and monitored status of tasks for internal teams
  • Updated and managed 70+ in-house projects at a time
  • Developed, monitored and reconciled department production schedules
  • Obtained quotes and created purchase orders with outside vendors
  • Ensured appropriate client billing upon completion of projects
Post Production Project Manager
March 1999 to June 2001 MPH Entertainment － Los Angeles, CA
  • Supervised editors, assistant editors, stills animation department, and interns
  • Organized transcripts and oversaw dubbing and cataloging of tape library
  • Main contact person for episode buyers
  • Clients included: The History Channel, Discovery Health Channel, A&E Television Networks
Education
Principles of Management Certification MRA - The Management Association － Palatine, IL
Bachelor : Arts, Communications Southern Illinois University － Carbondale, IL
Associate : Arts McHenry County College － Crystal Lake, IL
Skills

Client Management, Personnel Management, Budget Development/Management, Customer Satisfaction, Direct Marketing, Problem Solving, Project Development, Proposals, Office, Outlook, Omniture, MicroStrategy, BaseCamp

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Resume Overview

Companies Worked For:

  • Sears Holdings Corporation
  • Invision Media, Inc
  • NCH Marketing Services, Inc
  • Sound Video Impressions
  • MPH Entertainment

School Attended

  • MRA - The Management Association
  • Southern Illinois University
  • McHenry County College

Job Titles Held:

  • Digital Marketing Production Manager
  • Email Marketing Manager
  • Producer/Project Manager
  • Account Manager
  • Project Manager
  • Post Production Project Manager

Degrees

  • Principles of Management Certification
    Bachelor : Arts, Communications
    Associate : Arts

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