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digital marketing paid search specialist resume example with 9+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Experienced Online Marketing Specialist with over 5 years of expertise in pay per click advertising, affiliate marketing, search engine marketing programs, and product promotion.
Skills
  • Google AdWords
  • Google Analytics
  • Bing AdCenter
  • Yahoo Gemini
  • Analytic Tools- Google Analytics, Omniture, IBM Core Metrics
Work History
03/2014 to Current
Digital Marketing Paid Search Specialist State Of Virginia Goochland, VA,
  • Coordinate & lead the execution of strategic SEM plans and content creation that integrate with the organization's marketing initiatives to meet revenue & ROAS goals
  • Manage an SEM budget of over $10M Maintain relationship with agency by communicating campaign plans and setting priorities and expectations
  • Consistently review web analytics to optimize and improve campaigns in order to reach goals
  • Implement tests across paid search, PLA, CSE and Affiliate Marketing channels to identify opportunities
  • Partner with the merchants, analytics team and brand marketing teams to identify trends, optimize campaigns and ensure key sales drivers have the proper coverage
  • Optimize and troubleshoot the PLA, CSE and Affiliate product feeds
  • Manage Affiliate marketing program, oversee content creation and maintain budget, revenue, ROAS & profitability goals
  • Develop detailed reporting to share performance metrics with internal stakeholders.

04/2012 to 02/2014
Team Lead Instacart Carteret, NJ,
  • Manager of a customer relationship team that focused on search engine optimization, paid search development and management, conversion improvement and website analytics and analysis        
  • Created detailed reporting to show off opportunities and successes from the paid search and SEO programs
  • Led monthly client meetings to discuss account progress and strategy for paid search, SEO and website projects
  • Managed the relationship with over 60 client accounts and developed monthly strategies to improve performance and meet goals
  • Assisted in the website development planning and site architecture 

04/2012 to 03/2013
Account Manager TopSpot Internet Marketing City, STATE,
  • Developed keyword research and execute set-ups for paid search accounts
  • Analyzed and evaluated opportunities to refine and improve PPC programs
  • Created detailed reporting to show off opportunities and successes from the paid search programs
  • Monitored accounts' budgets pacing and manage bids
  • Main point of contact for over 40 clients
  • Led monthly client meetings to discuss account progress and strategy.

02/2011 to 02/2012
Social Media Strategist Intern The Marketing Zen Group City, STATE,
  • Assist in developing social media marketing strategies.
  • Personally oversee multiple social media client accounts.
  • Day to Day monitoring and content creation for four client accounts.
  • Craft engaging content, contests, and digital PR campaigns.

Education
Expected in May 2012
BBA: Marketing
Rawls College of Business, Texas Tech University - Lubbock, Texas
GPA:
  • 3.3 GPA
  • Minor in Sociology

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Resume Overview

School Attended

  • Rawls College of Business, Texas Tech University

Job Titles Held:

  • Digital Marketing Paid Search Specialist
  • Team Lead
  • Account Manager
  • Social Media Strategist Intern

Degrees

  • BBA

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