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Digital Marketing Manager (SEO & Writing) Resume Example

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DIGITAL MARKETING MANAGER (SEO & WRITING)
Summary

Visionary Digital Marketer & Writer with success in content development and management. Instrumental in developing metrics-driven marketing campaigns for traditional and online advertising. Adept in Google Analytics, Google/Apple search/Facebook ads and creative storytelling scripts for ads, descriptions, articles, videos and commercials. Excited to bring results, creativity and vision to your company.

Skills
  • Digital marketing
  • Ad Campaigns
  • Conversion rate optimization
  • Competitive Analysis
  • Content development
  • Excellent customer service
  • Pay-per-click advertising
  • Account management
  • Client relationship management
  • SEO experience
  • Keyword research
  • KPI monitoring
  • Google Analytics
  • Proofreading
  • Strong creative vision
  • Concept development
Experience
Digital Marketing Manager (SEO & Writing) | 12/2019 to 01/2021
Sem Nexus - NYC, NY
  • Performance-driven digital marketing with a focus in mobile applications and delivering a positive ROI
  • Created and managed ad campaigns for clients with budgets up to 5k a month (start-up) on ad spend.
  • Conduct keyword research for both the search engine and the app store.
  • Aid in client website and app audits for conversion rate optimization
  • Edit and write app store descriptions and other content in line with SEO best practices.
  • Created Google Ads for Sem Nexus that resulted in an increase of conversions by 15% for the company.
  • Helped clients kickstart the launch of their mobile apps in which have generated targeted number of downloads with low cost per click and cost per acquisition.
  • Utilized platforms such as Apple Search Ads, Google Analytics, Facebook and other ad platforms on regular basis.
  • Wrote creative scripts for story ads, video ads and commercials
  • Monitored campaign performance and reported findings to clients.
Retail Marketing | 08/2018 to Current
Public Hotel - NYC, NY
  • Top store sales associate, delivered 40% of the store's total sales since October ‘18 to-date, while providing a good experience, excellent customer service, and a memorable environment for the hotel's guests.
  • Expanded role scope to support digital footprint for the Hotel's signature Trade Store; meetings with corporate marketing team to go over paid media (google ads) and develop monthly plan for results with efficiency.
  • Shadowed the sales and marketing director of the hotel to collaborate with the social media and PR teams in weekly content development and brainstormed marketing campaigns.
  • Small projects with corporate marketing team to help with website optimization to increase website traffic and conversion.
  • Attend meetings with social media and PR team to strategize and come up with schedules for social media posts, events, and marketing campaigns.
  • Initiated Christmas holiday social media contest which increased the store's followers, sales, and long-term awareness of products on the website.
  • Load photographs posts and assist with creative captions.
  • Partner with store buyers, suggesting new products based on trending interest and sales, including, serving as point of contact with certain vendors.
  • Assessed consumer needs and buying habits to identify potential markets and product demand variables.
Nike Representative | 11/2017 to 10/2018
Foot Locker X Nike Pro Athlete - NYC, NY
  • Enhanced the customer experience of stores and educated consumers on Nike product features.
  • As a store's dedicated Nike representative, I advertised, marketed, and educated the shoppers and store personnel on Nike products through demonstration and sharing knowledge.
  • Trained and learned from the Nike team about consumer and product knowledge, history and importance of Nike products to reciprocate that information to help enhance customer experiences and sales.
  • Actively participated in Nike promotional events with top management and product ambassadors.
  • Served as liaison between Nike and Foot Locker to implement new improvement plans and changes.
  • Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
Marketing Intern | 01/2016 to 05/2016
Affiliate of Kansas City Royals - Lexington, KY
  • First point of contact to reach potential clients and customers via direct event marketing and promotions, as well as phone marketing, email design, and social media handling.
  • Developed social media campaigns, promotions, and press releases.
  • Contributed as a group sales team member completing sales through season ticket packages adding to the company's overall revenue.
Education and Training
University Of Kentucky - Lexington Kentucky
Bachelor of Science
Integrated Strategic Communications, Business, 05/2016
University Of Georgia, Terry College - Athens, GA
Online Class
Digital Marketing , 12/2019
Additional Information

Language/Cultural Experiences:English, Semi-fluent Spanish - Experienced different cultures in the US and in Mexico.

Places Lived: Albany, GA; Green Bay, WI; Mexico City, MX; Mason, OH; & Lexington, KY

My Character:An Amazing People Person, Approachable & Enjoyable, Reliable, Collaborative, Goal Oriented, Energetic, Loyal, Competitive, and Driven.

Mobile; willing to relocate

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Resume Overview

Companies Worked For:

  • Sem Nexus
  • Public Hotel
  • Foot Locker X Nike Pro Athlete
  • Affiliate of Kansas City Royals

School Attended

  • University Of Kentucky
  • University Of Georgia, Terry College

Job Titles Held:

  • Digital Marketing Manager (SEO & Writing)
  • Retail Marketing
  • Nike Representative
  • Marketing Intern

Degrees

  • Bachelor of Science
    Online Class

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