Digital Marketing Manager Ppc Specialist resume example with 11+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Core Skills
Content Writing
SEO
Social Media Advertising
Optimized Website Design
Google AdWords
Email Marketing
Bing Ads
Google Analytics
Work History
03/2016 to PresentDigital Marketing Manager / PPC SpecialistZones, Inc. | Mclean, VA,
Manage a variety of digital media campaigns (including paid search, display, video and mobile) and develop strategies and tactics for clients.
Day to day implementation of paid search tactics that include keyword development, budget allocation, as well as campaign optimization, planning, negotiating and executing digital media campaigns based on client objectives.
Monitor and analyze the reporting of paid search and digital media campaigns.
Review website analytics to recommend changes and improvements for email creative and ad copy.
Perform daily account management of pay per click accounts on Google Adwords, Bing and other search platforms for a variety of clients.
Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, conversions, cost per lead, and other important account metrics.
Strategize, develop and execute all client email campaigns that drive list growth and lead generation.
Manage the end-to-end email production process including email list segmentation and copywriting by partnering with design and engineering departments.
Track and pull email reports to analyze campaign effectiveness.
Identify opportunities to improve email campaign performance.
04/2015 to 11/2015Digital Account ManagerRadancy | Louisville, KY,
Managed daily interaction with account services teams and clients, as well as internal external technical troubleshooting.
Managed client SEO and PPC campaigns to maximize search presence and ROI.
05/2014 to 08/2014Digital Project ManagerArrow Electronics Inc, | Whitewater, WI,
Managed digital project lifecycles by creating, communicating and managing documents for project launches, modifications and bug resolutions.
Ensured target deliverables and completion deadlines were met.
01/2013 to 2014SEO ManagerVeriato | City, STATE,
Managed all SEO and social media campaign strategies for software company.
Created and optimized web content.
Created and optimized webpage metadata.
Monitored organic search results via Google Analytics.
Managed and maintained keyword lists and monitored keyword rankings.
Strategized content marketing initiatives & inbound link acquisition.
Managed Google AdWords campaigns.
05/2012 to 02/2013SEM Account ManagerCendyn | City, STATE,
Managed portfolio for multiple client accounts and monitored overall search engine performance for SEO and SEM.
Produce reporting that provided analysis to help maximize the client's ROI.
Keyword and metadata implementation via a proprietary CMS.
Monitored emerging industry trends to integrate within digital media campaigns.
07/2008 to 02/2012Manager of Optimized ServicesMoreVisibility | City, STATE,
Directed all activities, deliverables and recommendations to clients.
Recommended different SEO, social media and website design ideas.
Collaborated with teammates to develop new programs and services.
Monitored, analyzed and tracked performance via Google Analytics.
Coordinated efforts for new-employee training on general SEO best practices and oversaw internal social media marketing efforts.
Education & Professional Development
Expected in Bachelor of Arts | Palm Beach State College, Boca Raton, FLGPA:
Earned 21 transfer
degree credits toward a Bachelor of Arts degree (8/96 to 5/97, 8/04 to 12/04).
Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.