Digital Marketing Manager Ppc Specialist resume example with 11+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,
Core Skills
  • Content Writing
  • SEO
  • Social Media Advertising
  • Optimized Website Design
  • Google AdWords
  • Email Marketing
  • Bing Ads
  • Google Analytics
Work History
03/2016 to Present Digital Marketing Manager / PPC Specialist Zones, Inc. | Mclean, VA,
  • Manage a variety of digital media campaigns (including paid search, display, video and mobile) and develop strategies and tactics for clients.
  • Day to day implementation of paid search tactics that include keyword development, budget allocation, as well as campaign optimization, planning, negotiating and executing digital media campaigns based on client objectives.
  • Monitor and analyze the reporting of paid search and digital media campaigns.
  • Review website analytics to recommend changes and improvements for email creative and ad copy.
  • Perform daily account management of pay per click accounts on Google Adwords, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, conversions, cost per lead, and other important account metrics.
  • Strategize, develop and execute all client email campaigns that drive list growth and lead generation.
  • Manage the end-to-end email production process including email list segmentation and copywriting by partnering with design and engineering departments.
  • Track and pull email reports to analyze campaign effectiveness.
  • Identify opportunities to improve email campaign performance.
04/2015 to 11/2015 Digital Account Manager Radancy | Louisville, KY,
  • Managed daily interaction with account services teams and clients, as well as internal external technical troubleshooting.
  • Managed client SEO and PPC campaigns to maximize search presence and ROI.
05/2014 to 08/2014 Digital Project Manager Arrow Electronics Inc, | Whitewater, WI,
  • Managed digital project lifecycles by creating, communicating and managing documents for project launches, modifications and bug resolutions.
  • Ensured target deliverables and completion deadlines were met.
01/2013 to 2014 SEO Manager Veriato | City, STATE,
  • Managed all SEO and social media campaign strategies for software company.
  • Created and optimized web content.
  • Created and optimized webpage metadata.
  • Monitored organic search results via Google Analytics.
  • Managed and maintained keyword lists and monitored keyword rankings.
  • Strategized content marketing initiatives & inbound link acquisition.
  • Managed Google AdWords campaigns.
05/2012 to 02/2013 SEM Account Manager Cendyn | City, STATE,
  • Managed portfolio for multiple client accounts and monitored overall search engine performance for SEO and SEM.
  • Produce reporting that provided analysis to help maximize the client's ROI.
  • Keyword and metadata implementation via a proprietary CMS.
  • Monitored emerging industry trends to integrate within digital media campaigns.
07/2008 to 02/2012 Manager of Optimized Services MoreVisibility | City, STATE,
  • Directed all activities, deliverables and recommendations to clients.
  • Recommended different SEO, social media and website design ideas.
  • Collaborated with teammates to develop new programs and services.
  • Monitored, analyzed and tracked performance via Google Analytics.
  • Coordinated efforts for new-employee training on general SEO best practices and oversaw internal social media marketing efforts.
Education & Professional Development
Expected in Bachelor of Arts | Palm Beach State College, Boca Raton, FL GPA:

Earned 21 transfer degree credits toward a Bachelor of Arts degree (8/96 to 5/97, 8/04 to 12/04). 

Certifications: ·     

  • Google AdWords Search Certified
  • Google AdWords Mobile Certified
  • Google AdWords Video Certified
  • Google AdWords Display Certified
  • Google AdWords Shopping Certified
  • Google Google Analytics Certified
  • Bing Ads Accredited Professional
Tools & Competencies
  • Google Analytics.
  • Google Search Console.
  • Google AdWords.
  • Bing Ads.
  • Facebook Ads.
  • MailChimp.
  • Constant Contact.
  • iContact.
  • HTML.
  • CSS.
  • Wordpress.
  • Adobe Acrobat Pro.
  • Microsoft Word, Excel & PowerPoint.

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Resume Overview

School Attended

  • Palm Beach State College

Job Titles Held:

  • Digital Marketing Manager / PPC Specialist
  • Digital Account Manager
  • Digital Project Manager
  • SEO Manager
  • SEM Account Manager
  • Manager of Optimized Services


  • Bachelor of Arts

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