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Digital Marketing Manager Performance Marketing Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

Marketing professional with 10+ years of integrated marketing and account management experience on the brand, agency, and publisher sides. Experience with paid user acquisition across various digital and traditional channels - Display (programmatic display, video, mobile), Social, Email, Broadcast (TV, Radio), Print (Magazine, Newspaper) and OOH. Skill set includes a healthy mix of strategy, analytics, project management, media development and execution. An effective team leader and self-starter, excelling in multi-tasking while consistently producing goal driven results. Extremely organized, detail-oriented and able to successfully collaborate with cross-functional teams with the ability to maintain rapport and influence with management, direct reports, external vendors and clients.

Skills
  • Excel, Powerpoint, Word
  • Adobe Omniture, Google Analytics
  • JIRA, Assembla, Salesforce
  • Google Tag Manager
  • DFP, DFA, Atlas, Mediaplex, Mediamind, Pointroll
  • MediaMath, Criteo, Adroll, BlueKai, Adometry, Adjust
  • Facebook Power Editor, Google Adwords, Strata
  • Social.com, Nanigans, Upcast
Experience
Digital Marketing Manager, Performance Marketing, 06/2013 to Current
Stacksocial Remote, CA,

I manage all aspects of B2C paid user acquisition within the Display and Social channels and am responsible for developing digital marketing strategies for two lines of business within PopSugar Inc - ShopStyle US (ecommerce) and PopSugar Must Have Box (subscription box).

  • Increased ShopStyle ROAS xxx% YoY (2014-2015) and increased traffic xxxx% YoY for the Display/Social channels.
  • Own and manage an $8m+ budget and grew this budget from $2m the year prior.
  • Responsible for end-to-end project management and implementation of multiple ad technology platforms (Adometry, Flashtalking, Criteo, AdRoll, Ad-X, and Adjust).
  • Develop, execute, and optimize paid social media acquisition campaigns (Facebook, Twitter, LinkedIn, Pinterest) which have resulted in 100%+ growth in fan engagement.
  • Monitor Omniture site analytics to ensure we are meeting ROI and CPA goals and to validate third party source tracking.
  • Manage all aspects of performance marketing testing and present results, key learnings, and action items to VP of Marketing.
  • Research new vendors/technology platforms and stay abreast of industry best practices, integrating learnings into our overall digital marketing strategy.
  • Responsible for one direct report (marketing coordinator).
Campaign/Project Manager, 02/2012 to 05/2013
The Integer Group Greenville, SC,

I managed an East Coast Premium client roster with over 10 million in annual revenue and was instrumental in increasing advertising spend campaign over campaign. I was responsible for project management, client services, implementation/execution of cross-platform ad campaigns, and monitoring and optimizing campaigns to goal.

  • Ensured that all elements of advertising programs (web, mobile, audio, and video) were implemented in an accurate/timely manner to ensure complete revenue recognition and fulfillment of IO's.
  • Led kickoff calls to address creative direction for Pandora custom designed campaigns, communicated/managed timelines, and answered any user flow/technical/ad specification questions.
  • Optimized and reported on campaign performance metrics using multiple third party ad servers.
  • Worked cross functionally with Traffic, Ad Tech, Sales, Ad Packaging/ Bus Dev, Design, Audio, Pricing & Yield Management, Research, and Finance/Billing teams to define and understand client requirements to ensure successful ad campaigns.
  • Trained new campaign managers on workflow processes and systems.
Media Planner/Account Manager, 01/2011 to 02/2012
JUST MEDIA City, STATE,

I was responsible for new user acquisition and managed the media planning/buying for Citrix Systems (B2B), Parallels (B2B and B2C), and Syncplicity (B2B).

  • Developed integrated (digital, outdoor, print) advertising programs that met client KPIs within budget.
  • Participated in new business pitches and was instrumental in closing 3 new accounts for the agency.
  • Researched and built relationships with media vendors (publishers, exchanges/networks and social media) to stay on top of emerging industry/vendor/competitive client innovation.
  • Participated in RFP process for DSP integration into the agency.
  • Managed flow charts, budgets, PO's, approvals, invoicing, and campaign reconciliation.
  • Produced weekly campaign metric reports, post campaign analysis reports, competitive spend analysis, and POV reports.
  • Trafficked ad tags/ conversion tags using Mediaplex and responsible for testing/troubleshooting issues.
Account Supervisor, 07/2004 to 2011
METRO NEWSPAPER ADVERTISING SERVICES City, STATE,

I was responsible for account management/client services and development and implementation of integrated media plans for the company's top spending accounts. I managed a team of 4 people (Account Executives and Account Coordinators) and ensured support/structure for their roles and helped to develop each individual's skills/abilities.

  • Increased ad spend for key clients (Bank of the West, United Healthcare, and Alaska Airlines) YoY.
  • Consistently helped Sales bring in new business from existing agencies and participated in new business pitches.
  • Lead point of contact between advertising agency clients and publishers and escalation lead for AE's.
  • Completed client RFP's, negotiated rates/contracts with publishers, and proactively supplied research/analysis/POV's on publishers and their various media opportunities.
  • Started as an Account Coordinator and progressed to Account Executive to Account Supervisor.
Jr. Broadcast Buyer, 2003 to 06/2004
DCA ADVERTISING City, STATE,

I developed, negotiated, executed and monitored TV and Radio buy schedules for 21st Century Insurance, Canon, and Chilean Avocados.

  • Negotiated media rates/ratings/added value in conjunction with client goals and KPIs.
  • Assessed effectiveness of campaigns and analyzed results for future campaigns.
  • Created monthly budget summaries, flow charts, status/billing reports, media authorizations, and insertion orders.
  • Worked with stations to collect contracts, invoices, and spot times and processed/reconciled invoices and any discrepancies.
Education
Specialized course: Current Practices in Spot TV Buying, Expected in March 2004
to
UNIVERSITY OF CALIFORNIA LOS ANGELES - Los Angeles, CA
GPA:

Bachelor of Science: Business Admin, Marketing Emphasis, Expected in December 2002
to
CALIFORNIA STATE UNIVERSITY NORTHRIDGE - Los Angeles, CA
GPA: Cum Laude * Honors Designation * Dean's List

Cum Laude * Honors Designation * Dean's List

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Resume Overview

School Attended
  • UNIVERSITY OF CALIFORNIA LOS ANGELES
  • CALIFORNIA STATE UNIVERSITY NORTHRIDGE
Job Titles Held:
  • Digital Marketing Manager, Performance Marketing
  • Campaign/Project Manager
  • Media Planner/Account Manager
  • Account Supervisor
  • Jr. Broadcast Buyer
Degrees
  • Specialized course
  • Bachelor of Science

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