Marketing professional with 10+ years of integrated marketing and account management experience on the brand, agency, and publisher sides. Experience with paid user acquisition across various digital and traditional channels - Display (programmatic display, video, mobile), Social, Email, Broadcast (TV, Radio), Print (Magazine, Newspaper) and OOH. Skill set includes a healthy mix of strategy, analytics, project management, media development and execution. An effective team leader and self-starter, excelling in multi-tasking while consistently producing goal driven results. Extremely organized, detail-oriented and able to successfully collaborate with cross-functional teams with the ability to maintain rapport and influence with management, direct reports, external vendors and clients.
I manage all aspects of B2C paid user acquisition within the Display and Social channels and am responsible for developing digital marketing strategies for two lines of business within PopSugar Inc - ShopStyle US (ecommerce) and PopSugar Must Have Box (subscription box).
I managed an East Coast Premium client roster with over 10 million in annual revenue and was instrumental in increasing advertising spend campaign over campaign. I was responsible for project management, client services, implementation/execution of cross-platform ad campaigns, and monitoring and optimizing campaigns to goal.
I was responsible for new user acquisition and managed the media planning/buying for Citrix Systems (B2B), Parallels (B2B and B2C), and Syncplicity (B2B).
I was responsible for account management/client services and development and implementation of integrated media plans for the company's top spending accounts. I managed a team of 4 people (Account Executives and Account Coordinators) and ensured support/structure for their roles and helped to develop each individual's skills/abilities.
I developed, negotiated, executed and monitored TV and Radio buy schedules for 21st Century Insurance, Canon, and Chilean Avocados.
Cum Laude * Honors Designation * Dean's List
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