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digital marketing manager ii resume example with 6+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - - -
Summary

Talented marketing executive with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting brands with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Adept at building up customer base through strong networking and cold calling abilities. Successful at producing engaging collateral such as images and website copy. Creative problem-solver with an in-depth understanding of entertainment and travel industries.

Skills
  • Digital marketing
  • Social media management
  • Business development
  • Brand development
  • Customer engagement strategies
  • Client relationship management
  • Google Analytics proficiency
  • Developing partnerships
Experience
06/2018 to Current
Digital Marketing Manager II Thermo Fisher Scientific Inc. Lexington, KY,
  • Supported SEO initiatives to improve content, keywords, and branding for 50+ local, regional and national partner brands
  • Created over 100 SEO reports to identify high-value keywords and content relevance in competitors backlink profiles. Utilized Google AdWords, Google Analytics and other SEO techniques and metrics sources
  • Assisted with digital strategy and content development for 50+ local, regional and national brands and published over 40 articles and blog posts
  • Completed over 300 GMB and FB posts to increase engagement with customers
  • Obtained over 1500 backlinks through local and national partnerships
  • Managed 30+ email accounts for tracking partnership renewals, prospecting new leads and maintaining current partnerships
  • Used Adobe Photoshop and Illustrator to design images for social media or for new link partnerships

06/2017 to 05/2018
T3 Trainee Turner Broadcasting System, Inc. City, STATE,
  • Supported manager in the planning & execution of culture events including the NBA Playoffs kick-off event, the annual Taste of Turner food festival and the March Madness watch party
  • Designed daily updates and graphics for Studios "sprout" display boards using Adobe Photoshop
  • Curated new images for frames within studios every 3-4 months from employee projects and Brand Central image database
  • Assisted Manager in the planning & execution of T3/Apprentice programming
  • Assumed primary role in the onboarding of new hires. Managed pre-arrival logistics (technology, access, communications, week 1 schedule, etc.) on behalf of hiring managers
  • Created new hire welcome kits and maintained stock of swag items, liaised with vendors on design specifications of the swag
  • Coordinated and assisted with tours of Turner Studios production and health facilities

06/2016 to 12/2016
Marketing and Events Intern Aventure Aviation City, STATE,
  • Planned and executed successful, large scale events including Aventure’s 15th anniversary at the Porsche Experience Center with the goal of increasing the client base of commercial airlines, regional operators and military air forces; targeted 500 customers worldwide and received an excellent response rate of 39% with a successful turnout of 112 guests
  • Helped create and launch a promotional marketing campaign representing Aventure’s participation in the Aerlingus College Football game between Georgia Tech and Boston College
  • Prepared extensive data entry sheets for budget allocation and updated company contact database of 4000+ individuals
  • Managed the social media marketing for Aventure's participation in the Metro Export Challenge, helped Aventure accomplish first position with a prize of $20,000
  • Organized the 2017 sales project targeting over 200 commercial and military airline operators worldwide
  • Assisted in the compilation and design of the 2016 Holiday Card, distributed to 500 clients
02/2015 to 04/2016
Student Caller Agnes Scott College City, STATE,
  • Secured 32 gifts and pledges for a total of $4,815 by contacting alumnae, parents and donors of Agnes Scott College
  • Provided stakeholders with college updates and encouraged donations to the “Greatness Before Us” campaign
  • Worked with volunteers to guide fundraising activities, managed finances and strategized with board members to innovate opportunities to attract new donors
Education and Training
Expected in 04/2017 to to
Fundamentals of Graphic Design Certificate:
Emory University - Atlanta, GA
GPA:
  • Enrolled in a certificate program from Jan to April 2017
  • Relevant coursework: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Foundations of Graphic Design and Production
Expected in 05/2016 to to
Bachelor of Arts: Business Management, Studio Art
Agnes Scott College - Decatur, GA,
GPA:
  • Academic Honors: Annual scholarship of $15,000
  • Senior Seminar in Strategic Management: Worked with a team of 2 other ASC students to evaluate Coca Cola’s organizational strategy based on an analysis of its industrial position, resources and capability, business-level strategy and corporate-level strategy
  • Economic Empowerment Initial Society member
Expected in 12/2015 to to
Bachelor of Arts: Academic Programs International
John Cabot University - Rome, Italy,
GPA:
  • Studied abroad from Aug to Dec 2015
  • Received an Advantage Award of $2000 as part of the program
  • Italy Reads member
Languages
English:
Native/ Bilingual
Negotiated:
Urdu:
Native/ Bilingual
Negotiated:
Hindi:
Native/ Bilingual
Negotiated:

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Resume Overview

School Attended

  • Emory University
  • Agnes Scott College
  • John Cabot University

Job Titles Held:

  • Digital Marketing Manager II
  • T3 Trainee
  • Marketing and Events Intern
  • Student Caller

Degrees

  • Fundamentals of Graphic Design Certificate
  • Bachelor of Arts
  • Bachelor of Arts

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