Digital Marketing Manager Resume Example

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(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
  • Marketing Strategy
  • Lead Generation & Customer Retention
  • Data Analysis & Reporting
  • Website Development
  • CRM Integration
  • Team Leadership
  • Consumer Trend Analysis
  • Competitor Research
Education and Training
Ramapo College of New Jersey Mahwah, NJ Expected in 2010 Bachelor of Science : Business Administration, Marketing - GPA :
  • Google Ads
  • Google Analytics
  • Bing Ads
  • Adobe Analytics
  • Marin One
  • Salesforce

Forward-thinking digital marketing professional with 10 years of relevant work experience. Offering excellent leadership, problem-solving, communication and multitasking abilities. Strategic and collaborative with a proven history of building successful campaigns using various digital channels through proficient monitoring and evaluating of KPIs to drive improvements in ROI.

Cox Automotive - Digital Marketing, Manager
San Diego, CA, 03/2017 - Current
  • Provide leadership, growth strategy, development of the digital marketing roadmap to align with current and future company initiatives.
  • Oversee management and development of all digital company assets, including: corporate websites, iOS & Android apps, and IR website.
  • Develop strategy and implement digital advertising campaigns through various digital channels (SEM, social, display, video and etc.).
  • Review and implement website changes to align with latest SEO best practices.
  • Manage email campaigns for new lead acquisition and customer retention.
  • Establish and maintain processes that ensure best practices in campaign builds, targeting, audiences, messaging.
  • Analyze and report on campaign results and using Adobe & Google Analytics.
  • Build and maintain custom dashboards to monitor campaign performance with KPI’s (Salesforce, Power BI, Data Studio and Qlik).
  • Develop & measure ROI's based on best practices and industry benchmarks.
  • Prepare and oversee annual & monthly budgets.
  • Perform competitive research and provide new ideas to increase online revenue, lead generation, brand awareness, and consumer engagement.
  • Monitor competitors and new technology to discover new market opportunities.
DyGen (Affinitiv Digital) - Strategic Insights & Innovation Manager
City, STATE, 02/2016 - 03/2017
  • Development and management of sales forecasting & data management.
  • Responsible for new software research and implementation to improve company-wide process efficiency.
  • Development and management of marketing strategies on digital platforms including: Google Ads, Bing Ads, Facebook and YouTube.
  • Researching of markets and development of new target segmentations.
  • Development of custom customer reporting dashboard.
  • Managing of monthly billing of clients based on campaign spend & billing terms.
  • Creating company SOP's and sales team presentations.
  • Development and management of our CRM and internal support system.
Marbles, LLC - E-Commerce Developer
City, STATE, 07/2014 - 02/2016
  • Manage multiple 3rd party vendor platforms containing our products and inventory online.
  • Develop pricing models for platforms based on contract terms.
  • Process invoices and shipping for drop-ship, wholesale, & special orders.
  • Implement, manage, and analyze online promotions.
  • Create, implement, and analyze email campaigns from start to finish.
  • Develop customer acquisition strategies.
  • Work closely with vendor representatives to improve online user experience.
  • Analyze sales and pricing to maximize profit margins, while staying competitive with competition.
  • Manage budgets for online marketing & advertising.
Source Interlink Companies - Group Circulation Manager
City, STATE, 08/2010 - 05/2014
  • Manage a team with more than $500,000,000 in annual revenue.
  • Work with publisher and national distributors to execute marketing and incentive efforts with regards to product solicitations, promotion initiatives and expansions to maximize sales opportunities and efficiencies.
  • Evaluate and negotiate purchases based on P&L metrics and sales potential.
  • Develop print orders for special interest publications based on in-depth analysis of the market and sales of previous competitive publications.
  • Facilitate publisher supplier meetings, conference calls and business reviews.
  • Ensure relevant publisher supplier information is communicated internally and company information is communicated externally.
  • Supervise circulation managers to ensure weekly product management responsibilities are completed.
  • Identify and address training needs in the department; streamline policy and procedure through workshops and department meetings.
  • Conduct interviewing, hiring and training of new circulation managers.
Additional Activities
  • United States Army Veteran
  • President of SWFBC, a 501c3 Non-Profit Organization
  • Working towards obtaining my MBA from FGCU

References available upon request

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Resume Overview

School Attended
  • Ramapo College of New Jersey
Job Titles Held:
  • Digital Marketing, Manager
  • Strategic Insights & Innovation Manager
  • E-Commerce Developer
  • Group Circulation Manager
  • Bachelor of Science

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