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Training and development professional consistently rewarded for success in digital learning, design, and operational improvements. Experience in online instructional development and class management procedures positively impacting overall student growth. Expert use of teaching methods/pedagogy. A history of improving course strength and modernizing instruction with a fresh and forward-thinking approach to education. Experience in understanding of traditional and contemporary approaches, instructional strategies, and materials offerings.
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- Leads transformative learning experience in digital marketing strategies, analytics, design, social media, campaign development. Use project implementation concept.
- Instructs Google Analytics, WordPress, HTML, JavaScript, Adobe Cloud, SalesForce, Joomla
- Blackboard, Canvas, Google collaboration tools to enhance student productivity.
- Earns an average of 4.9 out of 5 for instructor engagement and knowledge.
- Provide on-demand support to technical questions and guidance requests.
- Marketing Automation: Eloqua, Salesforce, MS Dynamics, CRM
- Responsible for performance measurement, strategic planning, training and execution of digital marketing initiatives.
- Conducts training and development needs assessments.
- Implements teaching methods such as activities, discussions and demonstrations.
- Provides SME knowledge training for Enterprise software.
- Employs instructional techniques to retain staff interest and maximize learning.
- Improves staff technical levels from null to advanced competencies through guided training groups, whole group instruction.
- Deploys advanced communication campaigns such as: newsletters, updates, websites, intranet.
- Lead over 100 international staff members to adopt new technologies.
- Follow-up and evaluate training initiatives and provided measurement results.
- Implementing focused path for digital marketing projects; directly led systems development and technical cross-functional training initiative.
- Created industry specific training using learning delivery software Trained fifty executives, team members and remote partners on new system.
- Accomplished 100% completion of staff training content management systems to ensure thorough back up capabilities within first six months.
- Led team with integration and migration of websites with a 99% error free outcome.
- Developed and directed launch of new projects, resulting in 100% error free outcome.
- Eliminated redundancy of systems and streamlined processes by establishing job request system in three months with zero errors.
- Deepened and fostered relationships with constituents and service providers.
- Defined and deployed advanced digital features for product specific digital assets.
- Produced reports detailing results of campaigns and impact and performance.
- Increased efficiency of complex web-based production by 50% within one year.
- Developed, led and implemented creation of web-based marketing efforts geared for student engagement and retention at The University of Texas at Brownsville.
- Created, analyzed, and reported on strategic digital marketing campaigns for The Office of The President, News and Information, and Institutional Advancement.
- Served as freshman orientation instructor.
- Selected Achievements: Leveraged current digital assets and improved message, design and navigation to streamline student engagement via priority enrollment services.
- Successfully implemented compliance sheriff system to function with 100% efficiency; produced interactive, newly branded web presence with ongoing system change efforts.
- Executed data cleaning measures and continuance for Raiser's Edge database integral to University Advancement activities.
Strayer University - Rockville, MD
Strayer University - Rockville, MD
Walden University - ,
American Association for Adult and Continuing Education
Texas Association for Literacy and Adult Education
EC-6 Texas Teacher Certification
ESL Supplemental Texas Teacher Certification
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School Attended
- Strayer University
- Strayer University
- Walden University
Job Titles Held:
- Digital Marketing Instructor
- DIGITAL MARKETING TECHNICAL CONSULTANT
- DIRECTOR OF DIGITAL MARKETING
- DIRECTOR OF WEB COMMUNICATIONS
Degrees
- Master of Science
- Bachelor of Science
- Certificate
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