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digital marketing email support executive resume example with 11+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Professional Summary

Accomplished Digital Marketing Executive with 6year background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in Google Analytics and Search Engine Marketing (SEM).

Skills
  • Market Analysis
  • Ad development
  • SEM ,SMM,DA,EM,PPC
  • First Aid/CPR
  • Team building
  • Keyword optimization
  • MS Office
  • Data Analysis
  • Communications
  • Problem resolution
Education
University of Central Oklahoma Edmond, OK Expected in 2015 MBA : Marketing - GPA :

Still Pending to Complete and graduate

University of Buea Cameroon, Expected in 04/2012 Bachelor of Science : Marketing - GPA :
National Polytechnic Bambui Cameroon, Expected in 08/2011 Associate of Applied Science : Marketing Management And Research - GPA :
Google Analytics Certification , Expected in 03/2020 Certification : Data Analytics - GPA :
Google ADS Certification , Expected in 03/2020 Certification : Google Ads And Search - GPA :
Certifications
  • Google Analytics
  • Google ADS
  • Microsoft Advertising Certified Professional
Work History
Qualia - Digital Marketing /Email Support Executive
San Francisco, CA, 04/2019 - Current
  • Marketing content calendar and coordinate digital campaigns via execution of email marketing campaigns, seminars with key channel partners and PR strategies.
  • Develop and publish marketing collateral such as newsletters,blog post,case studies press releases, working with partners(especially Google and Microsoft) and internal teams
  • Edith existing email marketing templates, create new email marketing templates,create landing pages and lead capture forms on KLST websites.
  • Review digital materials for accuracy and timeline of the content
  • Define value proposition and messaging for target segments
Betatinz Group - Google Analytics Assistant Specialist
City, STATE, 02/2017 - 03/2019
  • Optimize Google Analytics setup for different domains
  • Recommend and create A/B or multivariate tests to improve user experience and conversion
  • Provide in-depth and insight goal flows and custom reports to communicate key metrics and findings
Sofitel Luxury Hotels(ACCOR WorldWide) - Marketing Operations Associate
City, STATE, 02/2015 - 02/2017
  • Build and deploy email and SMS Marketing Campaigns
  • Report on effectiveness of outreach Campaigns to marketing and operations leadership
  • List management for emails
  • B2B marketing support of logistics and planning of online and offline marketing programs
  • Set up management of digital marketing campaigns via social media(eg.Custom,audiences, promoted post)
  • Work directly with the marketing Engagement Strategy team to ensure each client is utilizing all aspects of their memberships and help to identify areas in which client can improve their performance
  • Assist in the post-Production and syndication of video-including editing,transcoding,Metatagging and assess management .
Cameroon Telecommunications(CAMTEL) - Marketing Executive/Communications Representative
City, STATE, 04/2009 - 03/2014
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Completed quarterly forecasting and monthly financial reviews.
  • Communicated marketing strategy and campaign performance to verify alignment with senior management objectives.
  • Proofread all marketing collateral ahead of printing to eliminate errors.
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Consulted with product development teams to enhance products based on customer data.
  • Traveled to promote current programs and identified areas for future growth.
Accomplishments
  • Resolved product issue through consumer testing.
  • Increased website traffic by 50% by creating and implementing an SEO strategy
  • Generated a 200% uplift in organic traffic to the website in 6 months
  • Created an effective paid Facebook advertising campaign which generated 10,000 website visits
  • Decreased the load time of the website by optimizing CSS files
  • Worked within a team to design and develop a mobile application
  • Identified website usability issues by conducting A/B testing
  • Built a 10k Facebook following and 20k Twitter following from scratch, which in turn, delivered a 150% boost in leads
  • Built a database of 5k emails by creating a downloadable e-book
  • Developed clear CTA’s on all website and social media copy, delivering a 50% uplift in leads
  • Generated 3,000 leads and converted 40% into high-value sales
  • Created an Instagram strategy and collaborated with influencers to promote products, resulting in £10k worth of sales
  • Increased e-commerce sales by 20% in 3 months by redesigning all landing pages
  • Took over the management of PPC campaigns, increasing ROI from £15k to £30k
  • Optimized ad copy, resulting in a higher quality score and a lower CPC
  • Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 140%

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Resume Overview

School Attended

  • University of Central Oklahoma
  • University of Buea
  • National Polytechnic Bambui
  • Google Analytics Certification
  • Google ADS Certification

Job Titles Held:

  • Digital Marketing /Email Support Executive
  • Google Analytics Assistant Specialist
  • Marketing Operations Associate
  • Marketing Executive/Communications Representative

Degrees

  • MBA
  • Bachelor of Science
  • Associate of Applied Science
  • Certification
  • Certification

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