For much more experience (including political and media) and possible references please visit https://www.linkedin.com/in/rebecca-trahan-a75645/. Languages spoken as well as references available upon request.
Accomplished sales, marketing, advertising, and public service/public relations leader with influential connections and over twenty years of experience. Former elite and pro athlete, and current highly intelligent and experienced individual who a born leader yet knows how to follow when necessary. Well-connected (political contacts, media contacts, and business contacts in almost every industry) individual who has tested and implemented various sales, marketing, and advertising techniques and practices, and found the best models and scripts to bring in more publicity and business for any company or office. High degree of ethics and standards for integrity, and knows how to be a team player. Valuable and necessary asset to any company. Open to working in any field, with a preference to remain in the financial, media, or public service/nonprofit sectors. Open to remaining in Houston, TX, or relocating to Austin, TX, Orange County, CA, or Los Angeles, CA.
Business to business and business to government agency/municipality I am responsible for building the brand here in America, writing all of their press releases, write all of the RFPs and developed the governance of the RFP process, and am responsible for building their name in the media. Since I started I have completely redesigned their website, improved employee morale, have started their social media campaigns, will be transforming their Youtube channel, and will be directing and producing their future productions. I have also devised marketing packages including web design, marketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) and paid search for clients. I have utilized MailChimp, Hubspot, Hootsuite, various graphics programs, various social media platforms, the full package of Adobe Creative products (Photoshop, Indesign, Incopy, and more), and many more programs. I have grown organic search traffic by implementing various online and social media initiatives, managed digital marketing strategies to meet goals and objectives, and collaborated to build optimization strategies.I have also established core metrics for projects based upon needs, identified trends through assessment of competitor activities, audited website performance, and monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns. In addition, I have written and uploaded blog posts and articles to drive traffic and demonstrated self-reliance by meeting and exceeding workflow needs. Finally, I have worked closely with team members to deliver project requirements, develop solutions and meet deadlines, improved operations by working with team members and customers to find workable solutions, and created agendas and communication materials for team meetings. This is a contract opportunity so I am available for other more longterm, lucrative fulltime opportunities at any time.
Business to consumer. Top producing marketing analyst targeting selected consumer addresses in Houston and all surrounding areasthrough letters, door hangers, phone calls, and more.
Business to business. With my own lead generation and provided inbound leads, I prospected and helped all sizes of business (from one person to a few thousand people, locally and globally) grow their business and revenue online through paid search engine marketing on Yahoo, Google, and MSN. In an office of 25 people, I lead the company in sales and marketing deals and dollars, and exceeded my quotas every month.
Business to business. Outside sales. This was a public/private venture Bill Simon used to be part owner inhe referred me to this position. While there, I prospected my own leads, managed the business to business and business to consumer sign sales and small package sponsorships for three Big League Dreams baseball parks (total of 20 fields to fill with advertising). I also drafted the contracts, invoices, and deal sheets for clients, and presented sales results to the sales and marketing vice president every week. I brought in over $250,000 in single sign and small sponsorship package sales annually, which set a sales record in the sports industry. While there I was the first person to get Time-Warner Cable to see the benefit in community advertising. The next year they had their signs in many of the Major League Baseball stadiums throughout America. Other companies I got to advertise at Big League Dreams included T-Mobile, Subway, D.R. Horton Homes, Lennar Homes, Trump 29 Casino, McDonalds, NOZ soft drinks, and more. I loved working for Big League Dreams and was even promoted to oversee the advertising at another park but left that position to travel less on the road (save gas) and to work closer to home (Orange County, CA). While I was still working for Big League Dreams, Nett Solutions scouted me to work for them in Aliso Viejo, CA, which was much closer home, was an inside sales postion (I would not have to drive at all), and was a better salary/sales opportunity.
Housing and Public Service Grant Committee Member/Commissioner, Finance And Pension Advisory Committee Member/Commissioner, City of Costa Mesa, CA, April 2016-April 2019
Child Ambassador, World Vision, Feb 2018-Present
Board Member, LDR/Open Road Run/Road Mile Event Director/Coordinator 2012-2016 , Elite Athlete Rep, Ambassador, USA Track and Field Southern California, Sept 2012-Present
Board Member, International Orphan Care, Apr 2008 – Present
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