digital marketing consultant remote resume example

Project Management and Analysis:

• Developed marketing testing roadmaps with specific growth goals. Led cClairenel managers to apply experiments and monitor campaign performances based on KPI goal, and reported the key learnings and future optimization solutions to the VP of marketing
• Forecasted monthly marketing budget(Avg.$330K) and revenue goals for all online & offline marketing cClairenels, including distribution, SEM, display, paid social media, organic social media, affiliate, SEO, direct mail, etc
• Owned marketing daily ad-hoc reports and presented growth analysis via SQL and Excel. Designed and updated marketing data visualization dashboards to demonstrate daily KPI performance via Metabase and Google Data Studio
• Oriented content creators to identify campaign values and strategies, designed workflow pipelines, managed delivery timelines and identified performance success metrics
• Explored opportunities and research about new marketing vendors and tools. Created business cases to initiate the acquisition of necessary resources. Implemented marketing automation tools and transitions to increase team operation efficiency

SEM (PPC), SEO, Paid Social and Display:

• Built and managed prospecting and remarketing campaigns in paid search, paid social and display networks (Google Ads, Bing Ads, Facebook Ads, and Adroll), which was the second-highest cClairenel for revenue generation. Developed complex campaign structures, keyword strategies, copy tests, and bidding optimizations that increased by 79% YoY revenue increase
• Conducted technical SEO audits and implemented website cClaireges with developers. Designed landing page traffic splitting tests (A/B Test) and boosted conversion rate from 1.48% to 5.6%
• Planned up-funnel lead generation strategies that brought in 3K+ marketing qualified leads monthly with Avg. 4.9% Con.R and 35.2% decrease in CPL. Collaborated with CRM manager to evaluate the quality of leads to meet the campaign scaling goal

SEM (PPC) and SEO:

• Created and managed Google Ads competitor campaigns (185 campaigns) with high CTR, related ad copy, ad extensions, and corresponding DSA campaigns
• Optimized bidding strategy for campaign performance based on target CPA within Google Ads, resulting in a 28.7% decrease of keyword CPC and a 15.6% drop in CPA
• Operated automatic systems for page content traffic-splitting (A/B) tests and performance tracking, which had contributed 30.7% more conversions for SEO value
• Created strategies and managed over 85 search ads campaigns for iOS and Android mobile apps in different application stores. Optimized campaign performance based on KPIs which increased up to 60.3% on app download rate with efficient cost per download
• Applied market research and analysis of user behaviors and business needs to improve the generation of sales leads through PPC campaigns. Also worked closely with the sales team to optimize the quality of enterprise leads within Salesforce

Paid and Organic Social Media:

• Managed and analyzed multiple social media platforms including Facebook, Twitter, LinkedIn, and Quora, which served as the fourth largest source of website traffic
• Established Facebook organic and paid campaign strategies including content creation, target audience setting, and related A/B tests resulting in a 157% increase in impressions, 303% increase in followers, almost five times the average social engagements, and cost-efficient click-through conversions
• Implemented and optimized market validation campaigns including content selection, page creation, and cClairenel promotion – This had generated over 1,500 qualified business leads monthly
• Reported to the head of marketing and provided improved strategies. Also maintained a relationship with account managers from third-party platforms to acquire insightful updates to perfect campaign performance