Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
Professional Summary

Accomplished digital marketing professional with a background in fast-growing startup companies with Claireds-on experience in project management and digital marketing. Skill in developing and optimizing revenue-driven digital campaigns of SEM, SEO, shopping, social media, lead generation, experiential conception, and large-scale production. 6 Years of working for well-funded startups in tech, biotech, and e-commerce industries. Obtained a strong track record of scaling marketing projects to deliver customer acquisition and business growth.

Work History
01/2020 to Current
Digital Marketing Consultant (Remote) Pluto7 Los Angeles, CA,

SEM (PPC), SEO, and Paid Social:

  • Building search, shopping, and video(Youtube) campaigns with branding, product prospecting, remarketing, and competitor keywords and creatives for over 120 product SKUs on Google Ads, Bing Ads, and Amazon Marketplace. Monitoring campaign performance on a daily base via customized dashboards and reports
  • Designing and launching traffic splitting (A/B) tests for ad creatives, product listings, audience segments, bidding strategies, and landing page experiences within platforms to optimize campaign performance towards targeted Conversion Rate or Cost Per Acquisition, resulting in avg. 3.18 ROAS (Return on Advertising Spend) monthly
  • Localizing website content from foreign language to English. Optimizing page tags to find the well-performing combinations to rank for higher SEO scores
  • Building and managing paid social campaigns with customized creatives on Facebook and Instagram to generate revenue and high-quality email leads via remarketing, interest, and customized audiences
08/2019 to 03/2020
Growth Marketing Analyst 1-800-Flowers.Com, Inc. Columbus, GA,

Project Management and Analysis:

  • Developed marketing testing roadmaps with specific growth goals. Led cClairenel managers to apply experiments and monitor campaign performances based on KPI goal, and reported the key learnings and future optimization solutions to the VP of marketing
  • Forecasted monthly marketing budget(Avg.$330K) and revenue goals for all online & offline marketing cClairenels, including distribution, SEM, display, paid social media, organic social media, affiliate, SEO, direct mail, etc
  • Owned marketing daily ad-hoc reports and presented growth analysis via SQL and Excel. Designed and updated marketing data visualization dashboards to demonstrate daily KPI performance via Metabase and Google Data Studio
  • Oriented content creators to identify campaign values and strategies, designed workflow pipelines, managed delivery timelines and identified performance success metrics
  • Explored opportunities and research about new marketing vendors and tools. Created business cases to initiate the acquisition of necessary resources. Implemented marketing automation tools and transitions to increase team operation efficiency

SEM (PPC), SEO, Paid Social and Display:

  • Built and managed prospecting and remarketing campaigns in paid search, paid social and display networks (Google Ads, Bing Ads, Facebook Ads, and Adroll), which was the second-highest cClairenel for revenue generation. Developed complex campaign structures, keyword strategies, copy tests, and bidding optimizations that increased by 79% YoY revenue increase
  • Conducted technical SEO audits and implemented website cClaireges with developers. Designed landing page traffic splitting tests (A/B Test) and boosted conversion rate from 1.48% to 5.6%
  • Planned up-funnel lead generation strategies that brought in 3K+ marketing qualified leads monthly with Avg. 4.9% Con.R and 35.2% decrease in CPL. Collaborated with CRM manager to evaluate the quality of leads to meet the campaign scaling goal
06/2014 to 08/2019
Digital Marketing Specialist Bio-Techne Saint Louis, MO,

SEM (PPC) and SEO:

  • Created and managed Google Ads competitor campaigns (185 campaigns) with high CTR, related ad copy, ad extensions, and corresponding DSA campaigns
  • Optimized bidding strategy for campaign performance based on target CPA within Google Ads, resulting in a 28.7% decrease of keyword CPC and a 15.6% drop in CPA
  • Operated automatic systems for page content traffic-splitting (A/B) tests and performance tracking, which had contributed 30.7% more conversions for SEO value
  • Created strategies and managed over 85 search ads campaigns for iOS and Android mobile apps in different application stores. Optimized campaign performance based on KPIs which increased up to 60.3% on app download rate with efficient cost per download
  • Applied market research and analysis of user behaviors and business needs to improve the generation of sales leads through PPC campaigns. Also worked closely with the sales team to optimize the quality of enterprise leads within Salesforce

Paid and Organic Social Media:

  • Managed and analyzed multiple social media platforms including Facebook, Twitter, LinkedIn, and Quora, which served as the fourth largest source of website traffic
  • Established Facebook organic and paid campaign strategies including content creation, target audience setting, and related A/B tests resulting in a 157% increase in impressions, 303% increase in followers, almost five times the average social engagements, and cost-efficient click-through conversions
  • Implemented and optimized market validation campaigns including content selection, page creation, and cClairenel promotion – This had generated over 1,500 qualified business leads monthly
  • Reported to the head of marketing and provided improved strategies. Also maintained a relationship with account managers from third-party platforms to acquire insightful updates to perfect campaign performance

Digital Media Buying: Google/Bing/Facebook Ads/Criteo/Adroll

SEO Measurement & Tracking: Google Analytics, Google Tag Manger, SEMRush, Moz

Data Analysis: Advanced Excel, SQL, Metabase, Google Data Studio

Paid and Organic Social Media: Facebook/Twitter/Linkedin/Quora

CRM: Klayvio, Mailchimp, Salesforce Sales Cloud

Project/Pipeline Management: Jira, Trello, Airtable, Nuclino

Expected in
Master of Arts: PR, Advertising and Communication
Suffolk University - Boston, MA,
Expected in
Bachelor of Arts: English Language and Literature
University of SClaireghai For Science And Technology - SClaireghai, China,

Google Ads Search Certificate

Google Ads Display Certificate

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Your data is safe with us

Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.

Resume Overview

School Attended

  • Suffolk University
  • University of SClaireghai For Science And Technology

Job Titles Held:

  • Digital Marketing Consultant (Remote)
  • Growth Marketing Analyst
  • Digital Marketing Specialist


  • Master of Arts
  • Bachelor of Arts

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: