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digital marketing and production specialist resume example with 7+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

Multi-disciplined digital marketing professional passionate in creating integrated strategies to enhance the experience of brands, their clients, and valued partners.

Skills
  • Digital Strategy
  • Conversion Rate Optimization
  • KPI
  • Paid Search
  • CRM
  • CMS
  • Copywriting
  • Digital Asset Management
  • Social Media Management
  • Affiliate Marketing
  • E-mail Marketing
  • Website Speed and Optimization
  • UX/UI Design
  • Lead generation
  • Microsoft Office
  • Adobe Creative Suites
Experience
Digital Marketing and Production Specialist, 04/2019 to 04/2020
Zscaler, Inc.San Diego, CA,
  • Create and execute successful e-mail and social campaigns using best practices
  • Develop and manage network of affiliates including screenings, listings, invoicing, and updating promotions and quarterly marketing campaigns
  • Manage, create and distribute digital assets and content across all of the organizations websites, online travel agencies including using internal and external CMS
  • Collaborate with CRM team to create A/B testing strategies to increase conversions across the board
  • Assist Brand and PR to execute influencer strategy and press release
  • Create copy for SEO and Schema Markup for website elements to rank in organic search
  • Contribute to reporting and updating detailed project updates to Director of Digital Marketing, performance information and ongoing trends
  • Audit website performance and optimization to make positive adjustments to marketing plans
  • Train digital marketing and production specialists with CMS, Adobe DAM, marketing campaigns, affiliate listings, and brand standard copy
  • Generate custom copy and distribute marketing assets compliant with brand standards for 200+ RCI and APAC resorts on the organization's websites including online travel agencies and affiliates
  • Assist Digital Product Manager with but not limited to activating new products, monitoring engagement process, determine site glitches and optimization, updating and distribute digital asset management systems, and applying basic HTML
  • Assist sales and call center with marketing materials, promotional offers, rewards programs
Digital Marketing Manager, 07/2015 to 03/2019
Federal Reserve BankCleveland, OH,
  • Direct and manage digital marketing strategy and initiatives to promote brand building, retention, engagement, and reputation
  • Implement and assist in maintaining editorial calendar for clients' campaign launches to position and reach KPI goals
  • Analyze and report performance of KPIs to gain insights and recommendations
  • Leverage CRM to analyze patterns and trends and determine lifetime value of consumers to increase engagement and conversions
  • Build, maintain, and leverage network of affiliates, social media influencers, including celebrities, bloggers and companies to increase brand exposure
  • Ensure all affiliates/influencer sales are tracked and commission is received with the negotiated cost per click, cost per lead or cost per acquisition basis
  • Create and execute reoccurring subscription marketing campaigns for variety of niches
  • Create and execute exit strategies to reduce cart abandonment
  • Create qualified leads to increase client databases with lead generation strategy through use of funnels, landing pages and promotional campaigns
  • Audit and manage components for website speed, optimization and monitor engagement processes to determine site glitches and redirects
  • Drive end-to-end execution of e-mail campaigns including launching the campaign to subscriptions lists, analyzing results across email providers and obtaining dedicated IP hosting to ensure best practices are not offset due to external factors
  • Assist and manage paid search campaigns through search engines, social and native advertisements leveraging DSP and DMP
  • Generate custom copy and content for video sales letters and long sales letters
  • Consistently monitor advancements in digital marketing and technology, working with marketing and IT teams to create/adopt new platforms and facilitate integration into marketing plans
  • Travel up to 30% to meet with clients, industry related marketing conferences and affiliate summits to present, stay up to date on current trends and to maintain/establish professional relationships
Digital Strategy Specialist, 02/2013 to 07/2015
WebworxxCity, STATE,
  • Implement digital marketing strategies to meet client goals and objectives
  • Track website analytics and report findings
  • Help assist in planning, implementing and maintaining successful long and short marketing strategy leveraging organic search engine optimization, paid search and social media
  • Define and establish goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic
  • Create and implement assets and custom copy for various clients within branding standards
  • Create and execute the campaign calendar, which required the scheduling of email blasts, social media posts, marketing campaigns and website updates
  • Manage and develop affiliate, influencer, and vendor relations
Education and Training
Bachelor of Arts: Merchandise Marketing, Expected in 2014
Fashion Institute of Design & Merchandising - Los Angeles, CA
GPA:

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Resume Overview

School Attended

  • Fashion Institute of Design & Merchandising

Job Titles Held:

  • Digital Marketing and Production Specialist
  • Digital Marketing Manager
  • Digital Strategy Specialist

Degrees

  • Bachelor of Arts

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