Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Summary
Consumer-obsessed and solutions-orientated professional possessing exemplary technical and diverse skill set within digital marketing and product management.
Skills
Digital Strategy
Branding
SEO/SEM
Paid Search
CRM
KPI
CMS
Copywriting/Copyediting
Digital Asset Management
Social Media Management
Mobile and SMS Marketing
E-mail Marketing
IP Hosting
Website Speed and Optimization
UX/UI Design
Lead generation
Affiliate/Influence Strategy and Management
Influencer Strategy
Microsoft Office
Adobe Creative Suites
Experience
Digital Marketing and Production Specialist, 04/2019 to Current C&S Family Of Companies – Syracuse, NY,
Create and execute successful e-mail marketing campaigns using best practices to increase revenue
Implement each online travel agency standards with digital assets to meet requirements, increase visibility and conversions
Manage, edit and distribute digital assets and content across all of the organizations websites including affiliate listings using internal and external CMS
Work closely with Brand and PR to execute influencer strategy
Create content for SEO and Schema Markup for website elements to rank in organic search
Contribute to reports detailing project updates, performance information and ongoing trends
Audit website performance to make positive adjustments to marketing plans
Assist in training digital marketing specialists to perform and document quality inspections, audits, affiliate and e-mail marketing campaigns
Generate custom copy and distribute assets within brand standards for 200+ RCI and APAC resorts on the organization's websites including online travel agencies and affiliates
Analyze and monitor engagement processes to determine site glitches
Manager, Digital Marketing, 07/2015 to 03/2019 Noir Media Marketing – City, STATE,
Direct and manage digital marketing strategy and initiatives to promote brand building, retention, engagement, and reputation
Implement and maintain an editorial calendar for clients' social media channels, which placed clients in position to reach KPIs
Analyze and report performance of KPIs to gain insights and recommendations
Leverage CRM to analyze patterns and trends and determine lifetime value of consumers to increase engagement and conversions
Manage strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with clients, affiliates and vendors
Build, maintain, and leverage network of affiliates, social media influencers, including celebrities, bloggers and companies to increase brand exposure
Ensure all affiliates/influencer sales are tracked and commission is received with the negotiated cost per click, cost per lead or cost per acquisition basis.
Led staff and external agencies to develop products and promotions, analyze sales, purchase media, provide creative and converting UX/UI services, and conduct Press Release
Create and execute reoccurring subscription sales for various products specifically in the health, fitness, beauty and digital product niche
Obtain and maintain merchant processing for low to high risk transactions for clients based on business
Create and execute exit strategies to reduce cart abandonment
Create qualified leads to increase client databases with lead generation strategy through use of funnels, landing pages and promotional campaigns
Audit and manage components for website speed, optimization and monitor engagement processes to determine site glitches and redirects
Drive end-to-end execution of e-mail campaigns including launching the campaign to subscriptions lists, analyzing results across all major email providers and obtaining dedicated IP hosting to ensure best practices are not offset due to external factors
Assist and manage paid search campaigns through search engines, social and native advertisements leveraging DSP and DMP
Generate in custom copywriting/copyediting content for marketing and VSL for various brands while ensuring consistency in content and tone within brand standards for seamless consumer journey
Work cross functionally with key stakeholders and contribute independently in complex and rapidly changing business environments across small and large organizations in order to achieve digital marketing objectives
Consistently monitor advancements in digital marketing and technology, working with marketing and IT teams to create/adopt new platforms and facilitate integration into marketing plans
Travel up to 40% to meet with clients or industry related conferences and summits to present, stay up to date on current trends and to maintain/establish professional relationships with vendors, affiliates, influencers, merchant processors, and other agencies.
Associate Manager, Digital Product, 02/2013 to 07/2015 Webworxx – City, STATE,
Establish the product roadmap and coordinate with key partners for entire product lifecycle from product strategy, planning, definition, delivery and implementation
Assist in developing and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
Evaluate consumer experience strengths and weakness points to identify opportunities for new or improved experience delivery capabilities
Collaborate and liaise with key business partners to establish product goals and objectives
Partner with the UI/UX team to establish experience interactions and designs based on feature requirements
Define and document product user stories to enable technical design, development, and A/B testing
Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning
Ensure that all responsibilities for the department were effectively handled when the Manager, Digital Product was not available
Education and Training
Bachelor of Arts: Merchandise Marketing, Expected in 2014 Fashion Institute of Design & Merchandising - Los Angeles, CA GPA:
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