(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Multi-disciplined digital marketing professional passionate in creating integrated strategies to enhance the experience of brands, their clients, and valued partners.

  • Digital Strategy
  • Customer Relationship Management
  • Customer Management System
  • Copywriting
  • Digital Asset Management
  • Social Media Management
  • Affiliate Marketing
  • E-mail Marketing
  • Website Speed and Optimization
  • Marketing Automation
  • Microsoft Office
  • Adobe Creative Suites
Education and Training
Fashion Institute of Design & Merchandising Los Angeles, CA Expected in 2014 Bachelor of Arts : Merchandise Marketing - GPA :
Accenture Contractor Jobs - Digital Marketing and Production Specialist
Norwalk, CA, 04/2019 - 04/2020
  • Create and execute successful e-mail and social campaigns using best practices
  • Develop and manage network of affiliates including screenings, listings, invoicing, and updating promotions and quarterly marketing campaigns
  • Manage, create and distribute digital assets and content across all of the organizations websites, online travel agencies including using internal and external CMS
  • Collaborate with Salesforce team to create A/B testing strategies to increase conversions across the board
  • Assist Brand and PR to execute influencer strategy and press release
  • Create copy for organic SEO and Schema Markup for website elements to rank in search engines
  • Contribute to reporting and updating detailed project updates to Director of Digital Marketing, performance information and ongoing trends
  • Audit website performance and optimization to make positive adjustments to marketing plans
  • Train digital marketing and production specialists with CMS, Adobe DAM, marketing campaigns, affiliate listings, and brand standard copy
  • Generate custom copy and distribute marketing assets compliant with brand standards for 200+ RCI and APAC resorts on the organization's websites including online travel agencies and affiliates
  • Assist Digital Product Manager with but not limited to activating new products, monitoring engagement process, determine site glitches and optimization, updating and distribute digital asset management systems, and applying basic HTML
  • Assist sales and call center with marketing materials, promotional offers, rewards programs
Federal Reserve Bank - Digital Marketing Manager
Cincinnati, OH, 07/2015 - 03/2019
  • Manage digital marketing strategy and initiatives to promote brand building, retention, engagement, and reputation
  • Implement and assist in maintaining editorial calendar for clients' campaign launches to position and reach KPI goals
  • Manipulate basic HTML/CSS within JSON for transmission of data
  • Leverage Salesforce analyze patterns and trends and determine lifetime value of consumers to increase engagement and conversions
  • Managing system customization and users within Salesforce
  • Creating views, reports and dashboards within Salesforce
  • Build, maintain, and leverage network of affiliates, social media influencers, including celebrities, bloggers and companies to increase brand exposure
  • Ensure all affiliates/influencer sales are tracked and commission is received with the negotiated cost per click, cost per lead or cost per acquisition basis
  • Create and execute reoccurring subscription marketing campaigns for variety of niches
  • Create and execute exit strategies to reduce cart abandonment
  • Audit and manage components for website speed, optimization and monitor engagement processes to determine site glitches and redirects
  • Drive end-to-end execution of e-mail (Mailchimp, GetResponse, HubSpot and Drip) including launching the campaign to subscriptions lists, analyzing results across email providers and obtaining dedicated IP hosting to ensure best practices are not offset due to external factors
  • Assist and manage paid search campaigns through search engines, social and native advertisements leveraging DSP and DMP
  • Generate custom copy and content for video sales letters and long sales letters
  • Consistently monitor advancements in digital marketing and technology, working with marketing and IT teams to create/adopt new platforms and facilitate integration into marketing plans
Webworxx - Digital Strategy Specialist
City, STATE, 02/2013 - 07/2015
  • Implement digital marketing strategies to meet client goals and objectives
  • Track website analytics and report findings
  • Help assist in planning, implementing and maintaining successful long and short marketing strategy leveraging organic search engine optimization, paid search and social media
  • Define and establish goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic
  • Create and implement assets and custom copy for various clients within branding standards
  • Create and execute the campaign calendar, which required the scheduling of email blasts, social media posts, marketing campaigns and website updates
  • Manage and develop affiliate, influencer, and vendor relations

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School Attended

  • Fashion Institute of Design & Merchandising

Job Titles Held:

  • Digital Marketing and Production Specialist
  • Digital Marketing Manager
  • Digital Strategy Specialist


  • Bachelor of Arts

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