Multi-disciplined digital marketing professional passionate in creating integrated strategies to enhance the experience of brands, their clients, and valued partners.
Skills
Digital Strategy
Customer Relationship Management
Customer Management System
Copywriting
Digital Asset Management
Social Media Management
Affiliate Marketing
E-mail Marketing
Website Speed and Optimization
Marketing Automation
Microsoft Office
Adobe Creative Suites
Education and Training
Fashion Institute of Design & MerchandisingLos Angeles, CAExpected in 2014 ā āBachelor of Arts:Merchandise Marketing - GPA:
Experience
Accenture Contractor Jobs - Digital Marketing and Production Specialist Norwalk, CA, 04/2019 - 04/2020
Create and execute successful e-mail and social campaigns using best practices
Develop and manage network of affiliates including screenings, listings, invoicing, and updating promotions and quarterly marketing campaigns
Manage, create and distribute digital assets and content across all of the organizations websites, online travel agencies including using internal and external CMS
Collaborate with Salesforce team to create A/B testing strategies to increase conversions across the board
Assist Brand and PR to execute influencer strategy and press release
Create copy for organic SEO and Schema Markup for website elements to rank in search engines
Contribute to reporting and updating detailed project updates to Director of Digital Marketing, performance information and ongoing trends
Audit website performance and optimization to make positive adjustments to marketing plans
Train digital marketing and production specialists with CMS, Adobe DAM, marketing campaigns, affiliate listings, and brand standard copy
Generate custom copy and distribute marketing assets compliant with brand standards for 200+ RCI and APAC resorts on the organization's websites including online travel agencies and affiliates
Assist Digital Product Manager with but not limited to activating new products, monitoring engagement process, determine site glitches and optimization, updating and distribute digital asset management systems, and applying basic HTML
Assist sales and call center with marketing materials, promotional offers, rewards programs
Federal Reserve Bank - Digital Marketing Manager Cincinnati, OH, 07/2015 - 03/2019
Manage digital marketing strategy and initiatives to promote brand building, retention, engagement, and reputation
Implement and assist in maintaining editorial calendar for clients' campaign launches to position and reach KPI goals
Manipulate basic HTML/CSS within JSON for transmission of data
Leverage Salesforce analyze patterns and trends and determine lifetime value of consumers to increase engagement and conversions
Managing system customization and users within Salesforce
Creating views, reports and dashboards within Salesforce
Build, maintain, and leverage network of affiliates, social media influencers, including celebrities, bloggers and companies to increase brand exposure
Ensure all affiliates/influencer sales are tracked and commission is received with the negotiated cost per click, cost per lead or cost per acquisition basis
Create and execute reoccurring subscription marketing campaigns for variety of niches
Create and execute exit strategies to reduce cart abandonment
Audit and manage components for website speed, optimization and monitor engagement processes to determine site glitches and redirects
Drive end-to-end execution of e-mail (Mailchimp, GetResponse, HubSpot and Drip) including launching the campaign to subscriptions lists, analyzing results across email providers and obtaining dedicated IP hosting to ensure best practices are not offset due to external factors
Assist and manage paid search campaigns through search engines, social and native advertisements leveraging DSP and DMP
Generate custom copy and content for video sales letters and long sales letters
Consistently monitor advancements in digital marketing and technology, working with marketing and IT teams to create/adopt new platforms and facilitate integration into marketing plans
Webworxx - Digital Strategy Specialist City, STATE, 02/2013 - 07/2015
Implement digital marketing strategies to meet client goals and objectives
Track website analytics and report findings
Help assist in planning, implementing and maintaining successful long and short marketing strategy leveraging organic search engine optimization, paid search and social media
Define and establish goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic
Create and implement assets and custom copy for various clients within branding standards
Create and execute the campaign calendar, which required the scheduling of email blasts, social media posts, marketing campaigns and website updates
Manage and develop affiliate, influencer, and vendor relations
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