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Digital Marketing Analyst Resume Example

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DIGITAL MARKETING ANALYST
Accomplishments
  • Product Lifecycle Management S/W Development Lifecycle User Interface/User Experience Minimum Viable Product Design User Engagement and Collaboration Agile Product Development Business Analysis Demand Validation Customer Success Lean Six Sigma Product Documentation Cross-Platform Integration A/B Testing Data Analysis Organization/Presentation Skills.
Professional Summary
Experienced analyst with exposure to product management in Software and Semiconductor product cos. for 10+ years. Currently seeking a full-time role in Product Management. Detail-oriented [Job Title] who excels at leading product strategy and business development using in-depth knowledge of market trends. Establishes clear objectives for team members and enforces deadlines to keep projects on track. Certified Senior Project Manager specializing in IT infrastructure and application deployment. Troubleshooting expert who keeps up-to-date with the latest trends in the technology industry.
Skills
    C, R/R Studio, SAS, SPSS, Python, Excel, Google Charts, d3.js, Tableau, SQL, JavaScript
  • Agile methodologies
  • Business process improvement
  • Six Sigma Certification
  • Change management
  • Requirements gathering
  • Search engine architecture
  • Iterative development
  • JavaScript
  • Project cost planning
  • Collaboration tools
  • Market research
  • Service-oriented architecture
  • Microsoft Team System
  • Risk mitigation and management
  • Results-oriented
  • Service-oriented architecture
  • Systems Development Life Cycle (SDLC)
  • Platform scalability forecasting
  • Mitigation plan development
  • Effective multi-tasker
  • Product launches
  • Front-end web development
Work History
05/2016 to 12/2016
Digital Marketing AnalystC&S Family Of Companies – North East , MD
  • Project: Product Management - Private Label.
  • Align project objectives and demands to chalk roadmap for Private Label.
  • Liaison with cross functional teams to gather information and execute processes for RTM Level 2.
  • Working with Marketing and Strategy team to develop product literature and marketing flyers Project: Web Integration - New acquisitions.
  • Manage key tasks - Web Integration and User Acceptance Testing.
  • Product image manipulation and creative web banners.
  • Convert existing collateral's to Littelfuse platform.
  • Led the development team that created the web and mobile user interfaces for [Product name].
  • Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
  • Developed and evolved the consumer-facing, multi-channel roadmap for desktop, mobile and mobile web applications.
  • Collaborated with the sales, marketing and support teams to launch products on time and within budget.
  • Maintained and monitored the server room, the wireless network and other server infrastructure.
  • Set up staff workstations with PCs, Macs, phones and laptops.
  • Created innovative and intuitive product features such as [Example].
  • Completed an average of [Number] personal UI design, code reviews, and programming projects each quarter.
  • Drove market research and built early-feature prototypes using wireframes and mock-up tools.
  • Established criteria for each milestone within the product roadmap as a means to measure developmental progress.
  • Partnered with the marketing team to translate product features into customer value propositions to be used in consumer messaging.
  • Gathered detailed use cases and requirements through regular on-site visits, virtual meetings and customer advisory board sessions.
  • Led bi-weekly Scrum planning meetings to develop team strategies and define project goals.
  • Led communication with stakeholders regarding product goals and progress made.
  • Translated technical specifications into detailed product requirements.
  • Analyzed market trends and the competitive landscape to understand opportunities and potential value.
  • Tested and implemented new technology-based global projects such as [Project].
  • Coached and mentored [Number] new staff members, including conducting performance reviews.
  • Collaborated with business, UX and marketing teams to drive brand development and messaging.
  • Maintained audiovisual equipment, including overhead projectors, laptops and video conferencing equipment.
  • Delivered on-site IT and AV technical support for [Number] staff.

08/2013 to 07/2015
Staff EngineerWeaver Consultants Group – Mckinney
  • Products

06/2011 to 08/2013
Lead Business AnalystMedidata Solutions
  • Products

03/2010 to 06/2011
Senior Technical WriterAnthem, Inc.
  • Products
  • Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
  • Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.

03/2006 to 02/2010
Technical WriterTwo95 International Inc. – San Francisco
  • Illustrated product offerings of all sub-groups in the organization to create Marketing Collateral thereby helping the Sales team boost sales by an additional $2 million annually.
  • Managed desktop publishing, document and content management systems for R&D teams globally while delivering taxonomy for document and template management to reduce staffing costs by $30K annually.
  • Other peripheral tasks involved defining taxonomy for document and template management, develop content for marketing demos, copy-editing technical papers, and handling miscellaneous technical content requests.
  • Catered to miscellaneous life-hacking needs of the team, quick automation tasks, and finding ad-hoc software solutions to boost the daily productivity.
  • Contributed towards performance management tasks like quantifying quality criteria and helping the team do SWOT analysis and metrics-based Balanced Score Card.

Education
Aug 2016
Master of Science: Technology Management
UNIVERSITY OF ILLINOIS Urbana Champaign - City, State
  • [Number] GPA

Jan 2005
Bachelor of Science: Electrical Engineering
BIJU PATNAIK UNIVERSITY OF TECHNOLOGY - City
Electrical Engineering 3.0/4.0
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Resume Overview

School Attended

  • UNIVERSITY OF ILLINOIS Urbana Champaign
  • BIJU PATNAIK UNIVERSITY OF TECHNOLOGY

Job Titles Held:

  • Digital Marketing Analyst
  • Staff Engineer
  • Lead Business Analyst
  • Senior Technical Writer
  • Technical Writer

Degrees

  • Master of Science : Technology Management
    Bachelor of Science : Electrical Engineering

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