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Digital Marketing Advisor, Strategic Account Lead Resume Example

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DIGITAL MARKETING ADVISOR, STRATEGIC ACCOUNT LEAD
Education and Training
12/2015
Bachelor of Science - Marketing
The University of Texas At DallasCity, State
Skills
  • Marketing Tools: Yext, Hubspot, iContact, ChatMeter, Wordpress, Google Analytics, Google Ads, SEMRush, Hootsuite, Google Search Console, Screaming Frog, Google Tag Manager, Authority Labs, Ahrefs, Prezi, Lucid Chart
  • Project/ Account Management Tools: Jira, Salesforce, Confluence, Asana
Certifications
  • Google Analytics Individual Qualification
  • Google Ads Fundamentals
  • Google Ads Search Certification
  • SEMRush SEO Fundamentals
  • SEMRush Certification for SEOs
Languages
Fluent Russian, Fluent Spanish
Summary
  • Versatile Digital Marketing Strategist with the capacity to rally internal and external resources to complete any project in a fast-paced, deadline-driven environment to achieve impactful results
  • Superb communicator that is highly detailed and organized when working alone and in a team environment
  • Creative minded with an ability to conceive interesting ideas for new content and concepts Successful rapport builder to develop strong relationships and gain the confidence of internal and external stakeholders
  • Experience in process definition and re-engineering, workflow analysis, design and optimization
  • Providing continuous mentorship and training to colleagues to strengthen overall organizational abilities
Experience
Digital Marketing Advisor, Strategic Account LeadSquiz | Salt Lake City , UT12/2017 - Current
  • Managing SEO strategy for a large-scale complex client portfolio of over 500 multi-family property websites
  • Responsible for multiple areas of client campaigns, including strategy development, campaign execution, analytics, and reporting across SEO, paid search, and reputation management
  • Overseeing projects and delegating tasks to provide exceptional client relations support and timely project status updates
  • Leading meeting cadence with client to define project requirements, development and delivery
  • Analyzing large data sets through Business Intelligence tools to discover ongoing opportunities to improve online visibility
  • Providing timely delivery of monthly and quarterly reporting to major stakeholders
  • Conducting meetings and check-ins with product and development teams to address client inquiries collectively
  • Mentoring team members on their responsibilities to achieve organizational objectives
Marketing ManagerEldorado Resorts, Inc. | Columbus , OH01/2016 - 12/2017
  • Managed project plans and programs by gathering budget information and maintaining documentation to support activities and deliverables for sales and marketing initiatives
  • Led a website redesign project to increase website engagement and conversions by 10%
  • Generated status update reports and consistently monitored schedules to ensure sales and marketing project plans stayed on track for major stakeholders and Management team
  • Researched trends in customer industries and marketplace to shape solutions and drive business approaches
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases to maximize outreach in various markets.
  • Redesigned digital and print marketing collateral, creating a more modern and consistent brand across all materials, including the creation of a comprehensive style guide
  • Increased productivity at every stage of the sales funnel by working with the Sales Team and Business Development Team to create effective sales enablement tools
  • Created a segmented inbound marketing strategy utilizing Hubspot to increase conversions on email marketing campaigns by 5%
  • Maintained an editorial calendar for organic social media efforts on LinkedIn to increase channel engagement
  • Attended various trade shows to increase booth engagement by interacting with industry leaders and potential customers
Marketing CoordinatorTrane Technologies Plc | San Jose , CA12/2010 - 01/2016
  • Increased client visits and revenue by 5% with a monthly email campaign strategy using iContact
  • Managed company's presence within community events to raise awareness and promote business throughout the year
  • Led organic social media efforts by implementing campaigns on multiple platforms to increase social engagement by 15%
  • Brainstormed a variety of specials and promotions to launch each month which raised foot traffic and sales by 5-10%
  • Evaluated monthly client/sales reports on an ongoing basis to implement promotions that would increase client visits by 10%
Product Marketing InternSabre Corporation | City , STATE05/2015 - 08/2015
  • Collaborated with the product marketing team to conduct product storyboarding for the Virtual Payments product
  • Created an industry competitive analysis with market research to brainstorm product differentiators
  • Worked collectively with the corporate marketing team on an organic social media campaign during the Global Business Travel Association convention to achieve a 10% increase in share of voice on Twitter
  • Led a 5-person team for an internal case competition by proposing a new shopping API for leisure travel: determined project scope and plan, conducted SWOT analysis, interviewed stakeholders, gathered requirements, developed use cases, and pitched recommendations to executives as semi-finalists
  • Published product functionality press releases on the Sabre Travel Network to be released in multiple countries
Additional Information
  • Eligibility: , Eligible to work in the U.S. with no restrictions
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Resume Overview

School Attended

  • The University of Texas At Dallas

Job Titles Held:

  • Digital Marketing Advisor, Strategic Account Lead
  • Marketing Manager
  • Marketing Coordinator
  • Product Marketing Intern

Degrees

  • Bachelor of Science - Marketing

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