Digital Marketing Advisor, Strategic Account Lead Resume Example Squiz

DIGITAL MARKETING ADVISOR, STRATEGIC ACCOUNT LEAD

Education and Training

12/2015

Bachelor of Science - Marketing

The University of Texas At DallasCity, State

Skills

Marketing Tools: Yext, Hubspot, iContact, ChatMeter, Wordpress, Google Analytics, Google Ads, SEMRush, Hootsuite, Google Search Console, Screaming Frog, Google Tag Manager, Authority Labs, Ahrefs, Prezi, Lucid Chart

Certifications

Languages

Fluent Russian, Fluent Spanish

Summary

Versatile Digital Marketing Strategist with the capacity to rally internal and external resources to complete any project in a fast-paced, deadline-driven environment to achieve impactful results
Superb communicator that is highly detailed and organized when working alone and in a team environment
Creative minded with an ability to conceive interesting ideas for new content and concepts Successful rapport builder to develop strong relationships and gain the confidence of internal and external stakeholders
Experience in process definition and re-engineering, workflow analysis, design and optimization
Providing continuous mentorship and training to colleagues to strengthen overall organizational abilities

Experience

Digital Marketing Advisor, Strategic Account LeadSquiz | Salt Lake City , UT12/2017 - Current

Managing SEO strategy for a large-scale complex client portfolio of over 500 multi-family property websites
Responsible for multiple areas of client campaigns, including strategy development, campaign execution, analytics, and reporting across SEO, paid search, and reputation management
Overseeing projects and delegating tasks to provide exceptional client relations support and timely project status updates
Leading meeting cadence with client to define project requirements, development and delivery
Analyzing large data sets through Business Intelligence tools to discover ongoing opportunities to improve online visibility
Providing timely delivery of monthly and quarterly reporting to major stakeholders
Conducting meetings and check-ins with product and development teams to address client inquiries collectively
Mentoring team members on their responsibilities to achieve organizational objectives

Marketing ManagerEldorado Resorts, Inc. | Columbus , OH01/2016 - 12/2017

Managed project plans and programs by gathering budget information and maintaining documentation to support activities and deliverables for sales and marketing initiatives
Led a website redesign project to increase website engagement and conversions by 10%
Generated status update reports and consistently monitored schedules to ensure sales and marketing project plans stayed on track for major stakeholders and Management team
Researched trends in customer industries and marketplace to shape solutions and drive business approaches
Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases to maximize outreach in various markets.
Redesigned digital and print marketing collateral, creating a more modern and consistent brand across all materials, including the creation of a comprehensive style guide
Increased productivity at every stage of the sales funnel by working with the Sales Team and Business Development Team to create effective sales enablement tools
Created a segmented inbound marketing strategy utilizing Hubspot to increase conversions on email marketing campaigns by 5%
Maintained an editorial calendar for organic social media efforts on LinkedIn to increase channel engagement
Attended various trade shows to increase booth engagement by interacting with industry leaders and potential customers

Marketing CoordinatorTrane Technologies Plc | San Jose , CA12/2010 - 01/2016

Increased client visits and revenue by 5% with a monthly email campaign strategy using iContact
Managed company's presence within community events to raise awareness and promote business throughout the year
Led organic social media efforts by implementing campaigns on multiple platforms to increase social engagement by 15%
Brainstormed a variety of specials and promotions to launch each month which raised foot traffic and sales by 5-10%
Evaluated monthly client/sales reports on an ongoing basis to implement promotions that would increase client visits by 10%

Product Marketing InternSabre Corporation | City , STATE05/2015 - 08/2015

Collaborated with the product marketing team to conduct product storyboarding for the Virtual Payments product
Created an industry competitive analysis with market research to brainstorm product differentiators
Worked collectively with the corporate marketing team on an organic social media campaign during the Global Business Travel Association convention to achieve a 10% increase in share of voice on Twitter
Led a 5-person team for an internal case competition by proposing a new shopping API for leisure travel: determined project scope and plan, conducted SWOT analysis, interviewed stakeholders, gathered requirements, developed use cases, and pitched recommendations to executives as semi-finalists
Published product functionality press releases on the Sabre Travel Network to be released in multiple countries

Additional Information

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