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digital marketing account manager resume example with 4+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary

Accomplished Digital Marketing Account manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies. Excited to leverage background to take next career step in rewarding executive-level role.

Accomplishments
  • Serving as an advocate for clients and my collaborative teams for successful projects and long-lasting partnerships.
  • Digital marketing experience includes search engine marketing in various channels that include Google Ads, Microsoft Ads, Facebook Ads, Amazon Seller Central, and Yahoo Oath.
Skills
  • 5 years of account management within the tech industry and various startups.
  • 4 years of digital marketing experience; specifically, paid search.
  • 3 years of experience with bid management programmatic tools such as Aquisio as well as call analytics tool Marchex.
  • Google Fundamentals Certified.
  • Customer satisfaction
  • Budget Forecasting
  • Media buying
  • Project management
  • Strategic planning
  • Content marketing
  • SEM strategy development
  • Online marketing
  • Communication and writing skills
Work History
Digital Marketing Account Manager, 08/2018 to 10/2020
3Q Digital MarketingAustin, TX,
  • Responsible for customer relationships and act as the primary point of contact during the post-sales cycle and post-go-live support as well as own customer satisfaction, retention, and growth of digital marketing efforts.
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
  • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Manage and alert supporting teams regarding pacing performance and overall account health for various active campaigns.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Deliver overall communication and recommendations for clients about their campaign development, trends, and opportunities for deeper engagement.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Provided monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement using Google Data Studio for reporting.
  • Work directly with the design team and Ad Operations by overseeing the process for all marketing materials and provide post-campaign analysis for all efforts.
  • 2019 managed SEM spending: $2,634,000 among 21 accounts.
Marketplace Channel Analyst, Amazon Accounts, 01/2017 to 03/2018
BankwestPierre, SD,
  • Build, drive, and optimize successful marketing campaigns within Amazon Vendor Central, Amazon Seller Central, and Amazon Marketing Services.
  • Optimize and maintain Amazon PPC ads based on specific client strategy while utilizing in house tool CapX.
  • Educate clients on media buying and planning schedules.
  • Confidently interpreting trends and making recommendations based on Amazon’s digital marketing analysis.
  • Identify new marketing opportunities and ways to repurpose existing content in Amazon account to optimize the
    consumer experience and sales volume.
  • Managed more than 15 clients in various categories such as supplements, health and beauty, home appliances, and
    accessories.
  • Case Study with Dream Water, 2017: Improve performance and efficiency with a 78% sales increase within 60 days of
    launching.
Account Manager, 08/2016 to 01/2017
Bio-TechneNewark, CA,
  • Supported relationships with over 200 franchise owners of The Little Gym and 7/11.
  • Manage and maintain client’s social media on platforms such as Facebook Ads, Google Plus, and Yelp.
  • Partnered with Content Director for research and implementation of new trends to existing Google Ads campaigns for a more efficient user experience.
  • Analyzed analytics for maximizing growth and ad spend within budget limits shared by clients.
  • Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
  • Elevated account management by predicting potential competitive threats and outlining proactive solutions.
Buyer, 05/2015 to 06/2016
ZeetoCity, STATE,
  • Managed and directed all day to day responsibilities of media redemption that were redeemed through Samples.com and Getitfree.org.
  • Worked alongside the media team on creative social media ads such as Facebook and Yahoo.
  • Managed a team of multiple college interns throughout the year.
  • Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
  • Determined lowest possible cost, factoring in quality and reliability and negotiated favorable contracts.
Education
Bachelor of Arts: Criminal Justice, Expected in 12/2011
California State University - Chico - Chico, CA
GPA:

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Resume Overview

School Attended

  • California State University - Chico

Job Titles Held:

  • Digital Marketing Account Manager
  • Marketplace Channel Analyst, Amazon Accounts
  • Account Manager
  • Buyer

Degrees

  • Bachelor of Arts

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