Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Professional Summary
Accomplished Digital Marketing Account manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies. Excited to leverage background to take next career step in rewarding executive-level role.
Accomplishments
Serving as an advocate for clients and my collaborative teams for successful projects and long-lasting partnerships.
Digital marketing experience includes search engine marketing in various channels that include Google Ads, Microsoft Ads, Facebook Ads, Amazon Seller Central, and Yahoo Oath.
Skills
5 years of account management within the tech industry and various startups.
4 years of digital marketing experience; specifically, paid search.
3 years of experience with bid management programmatic tools such as Aquisio as well as call analytics tool Marchex.
Google Fundamentals Certified.
Customer satisfaction
Budget Forecasting
Media buying
Project management
Strategic planning
Content marketing
SEM strategy development
Online marketing
Communication and writing skills
Work History
08/2018 to 10/2020Digital Marketing Account Manager3Q Digital Marketing | Austin, TX,
Responsible for customer relationships and act as the primary point of contact during the post-sales cycle and post-go-live support as well as own customer satisfaction, retention, and growth of digital marketing efforts.
Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
Manage and alert supporting teams regarding pacing performance and overall account health for various active campaigns.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Deliver overall communication and recommendations for clients about their campaign development, trends, and opportunities for deeper engagement.
Administered marketing calendar and posted new content to coincide with new product and service releases.
Evaluated monthly performance statistics and used data to inform future strategies.
Provided monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement using Google Data Studio for reporting.
Work directly with the design team and Ad Operations by overseeing the process for all marketing materials and provide post-campaign analysis for all efforts.
2019 managed SEM spending: $2,634,000 among 21 accounts.
01/2017 to 03/2018Marketplace Channel Analyst, Amazon AccountsBankwest | Pierre, SD,
Build, drive, and optimize successful marketing campaigns within Amazon Vendor Central, Amazon Seller Central, and Amazon Marketing Services.
Optimize and maintain Amazon PPC ads based on specific client strategy while utilizing in house tool CapX.
Educate clients on media buying and planning schedules.
Confidently interpreting trends and making recommendations based on Amazon’s digital marketing analysis.
Identify new marketing opportunities and ways to repurpose existing content in Amazon account to optimize the
consumer experience and sales volume.
Managed more than 15 clients in various categories such as supplements, health and beauty, home appliances, and
accessories.
Case Study with Dream Water, 2017: Improve performance and efficiency with a 78% sales increase within 60 days of
launching.
08/2016 to 01/2017Account ManagerBio-Techne | Newark, CA,
Supported relationships with over 200 franchise owners of The Little Gym and 7/11.
Manage and maintain client’s social media on platforms such as Facebook Ads, Google Plus, and Yelp.
Partnered with Content Director for research and implementation of new trends to existing Google Ads campaigns for a more efficient user experience.
Analyzed analytics for maximizing growth and ad spend within budget limits shared by clients.
Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
Elevated account management by predicting potential competitive threats and outlining proactive solutions.
05/2015 to 06/2016BuyerZeeto | City, STATE,
Managed and directed all day to day responsibilities of media redemption that were redeemed through Samples.com and Getitfree.org.
Worked alongside the media team on creative social media ads such as Facebook and Yahoo.
Managed a team of multiple college interns throughout the year.
Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
Determined lowest possible cost, factoring in quality and reliability and negotiated favorable contracts.
Education
Expected in 12/2011Bachelor of Arts | Criminal JusticeCalifornia State University - Chico, Chico, CAGPA:
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