Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Highlights
HTML knowledge
Accomplishments
Elected by EVP of Communications to serve on the CEO Diversity Advisory Cabinet
Recognized as a 1% Top Performer by the President of Ad Sales.
Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate effectiveness in reaching that consumer and adjusting brand marketing accordingly.
Manage the day-to-day strategy, development and implementation of the national brand campaign and advertising efforts, to ensure they provide maximum return on investment and driving towards our 2020 impact goal.
Establish targets, business objectives, and brand strategies supporting our 2020 impact goal.
Develop objectives, spearhead programs across multiple groups and develop communications while managing agency execution.
Support the concept; execution and measurement of marketing programs to further differentiate the brand.
Leverage consumer and customer insights helping to drive development of the brand strategy to deliver the strategic business plan.
Develop innovative and efficient strategies integrating digital brand assets through paid earned and owned media by building targeted consumer-centric campaigns.
Develop and manage digital marketing campaigns, utilizing a range of techniques includes SEM marketing, social media, video and display advertising campaign channels.
Manage online brand campaign to raise brand awareness.
Ability to create digital marketing strategies for inbound traffic, brand awareness and lead generation.
Apply strong analytical ability to evaluate end-to-end customer experiences across multiple digital channels and customer touch points.
Identify trends and insights in digital marketing and apply that knowledge to optimizing spend and performance values.
Brainstorms new and executive growth strategies and plan, execute and measure experiments and conversion tests.
Collaborate with agencies and vendor partners and evaluate emerging technologies, considering implementation into branding and marketing campaigns.
Lead the Multicultural Communications team to develop and support multicultural communications as well as enhancing greater collaboration between cross-functional teams.
Elected by EVP of Communications to serve on the CEO Diversity Advisory Cabinet. The Cabinet enables success of the Diversity and Inclusion strategy for to build a diverse and inclusive workforce and workplace by building leadership capability and organizational capacity for excellence.
Identified and implemented SEO and SEM tactics that delivered quality measurable results.
Sr. Brand Manager, 02/2011 - 07/2012 Acorns – Anaheim, CA,
Develop a deep understanding of business drivers, consumer habits and practices, shopper behaviors and barriers, as well as key brand strategies bringing learning's to life in conversation with internal/ external deliverables Construct compelling business cases, determining ROI metrics, P&L, size-the-prize (pertaining to the Hispanic market), and finding key gap opportunities for clients and agencies Marketing and brand development using strategic measures and marketing plans Research and analyze market and industry trends, consumer insights, category analysis, competitive activity, share of market, and other national and local demographic, geographic, and psychographic specifications developing a plan linking strategies and objections to identify opportunities for growth Interpret competitive positioning, ongoing spend and analysis reporting, marketing metrics and turning data into action by leveraging data to identify, measure, and quantify marketplace trends and opportunities Train and develop team members to ensure highest levels of qualification, resulting in individual promotion and team recognition.
Recognized as a 1% Top Performer by the President of Ad Sales.
Developed media proposals and managed annual media budget placement of $45M to $60M for national clients, including but not limited to QSR, CPG, Financial, Airlines, Retail, and Telecommunications.
Researched market and industry trends, consumer insights, category analysis and analyzing industry competitors.
Management and execution of integrated marketing programs to include, but not limited to ideation, delivery, activation, and fulfillment (E.g.: Entertainment, News, and Sports properties) in order to enhance client-marketing initiatives.
Education
Master of Business Administration (MBA): , Expected in - Texas Women's University - Denton, Texas GPA:
Bachelor of Business Administration (BBA): , Expected in - LeTourneau University - Longview, Texas GPA: National Society of Hispanic MBA's (NSHMBA) Member
Languages
Fluent in speaking Spanish and proficient in reading
Professional Affiliations
Digital Brand Marketing expert offering ten years experience in brand and marketing, with emphasis in brand management, account management, digital marketing and market trend analysis, as well as experience in advertising and Multicultural marketing. Committed to implementing, developing, tracking and optimizing digital marketing campaigns across all digital channels. Experienced in brand promotion and niche marketing. Utilizes social media outlets to optimize performance and reach larger audiences. Core Qualifications Strategic Brand Planning New Market & Customer Development Social Media Marketing Google AdWords/ Analytics/ Webmaster Online Marketing Competitive Analysis PPC and SEO Content Strategies HTML Comprehensive understanding of research tools Agency Management Multicultural Marketing
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