LiveCareer-Resume

digital brand marketing manager resume example with 10 years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Highlights
  • HTML knowledge
Accomplishments
  • Elected by EVP of Communications to serve on the CEO Diversity Advisory Cabinet
  • Recognized as a 1% Top Performer by the President of Ad Sales.
Experience
Digital Brand Marketing Manager, 04/2013 to 10/2015
Interstate RestorationPittsburgh, PA,
  • Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate effectiveness in reaching that consumer and adjusting brand marketing accordingly.
  • Manage the day-to-day strategy, development and implementation of the national brand campaign and advertising efforts, to ensure they provide maximum return on investment and driving towards our 2020 impact goal.
  • Establish targets, business objectives, and brand strategies supporting our 2020 impact goal.
  • Develop objectives, spearhead programs across multiple groups and develop communications while managing agency execution.
  • Support the concept; execution and measurement of marketing programs to further differentiate the brand.
  • Leverage consumer and customer insights helping to drive development of the brand strategy to deliver the strategic business plan.
  • Develop innovative and efficient strategies integrating digital brand assets through paid earned and owned media by building targeted consumer-centric campaigns.
  • Develop and manage digital marketing campaigns, utilizing a range of techniques includes SEM marketing, social media, video and display advertising campaign channels.
  • Manage online brand campaign to raise brand awareness.
  • Ability to create digital marketing strategies for inbound traffic, brand awareness and lead generation.
  • Apply strong analytical ability to evaluate end-to-end customer experiences across multiple digital channels and customer touch points.
  • Identify trends and insights in digital marketing and apply that knowledge to optimizing spend and performance values.
  • Brainstorms new and executive growth strategies and plan, execute and measure experiments and conversion tests.
  • Collaborate with agencies and vendor partners and evaluate emerging technologies, considering implementation into branding and marketing campaigns.
  • Lead the Multicultural Communications team to develop and support multicultural communications as well as enhancing greater collaboration between cross-functional teams.
  • Elected by EVP of Communications to serve on the CEO Diversity Advisory Cabinet. The Cabinet enables success of the Diversity and Inclusion strategy for to build a diverse and inclusive workforce and workplace by building leadership capability and organizational capacity for excellence.
  • Identified and implemented SEO and SEM tactics that delivered quality measurable results.
Sr. Brand Manager, 02/2011 to 07/2012
AcornsAnaheim, CA,
  • Develop a deep understanding of business drivers, consumer habits and practices, shopper behaviors and barriers, as well as key brand strategies bringing learning's to life in conversation with internal/ external deliverables Construct compelling business cases, determining ROI metrics, P&L, size-the-prize (pertaining to the Hispanic market), and finding key gap opportunities for clients and agencies Marketing and brand development using strategic measures and marketing plans Research and analyze market and industry trends, consumer insights, category analysis, competitive activity, share of market, and other national and local demographic, geographic, and psychographic specifications developing a plan linking strategies and objections to identify opportunities for growth Interpret competitive positioning, ongoing spend and analysis reporting, marketing metrics and turning data into action by leveraging data to identify, measure, and quantify marketplace trends and opportunities Train and develop team members to ensure highest levels of qualification, resulting in individual promotion and team recognition.
Associate Sales Representative, 01/2005 to 02/2011
, ,
  • Recognized as a 1% Top Performer by the President of Ad Sales.
  • Developed media proposals and managed annual media budget placement of $45M to $60M for national clients, including but not limited to QSR, CPG, Financial, Airlines, Retail, and Telecommunications.
  • Researched market and industry trends, consumer insights, category analysis and analyzing industry competitors.
  • Management and execution of integrated marketing programs to include, but not limited to ideation, delivery, activation, and fulfillment (E.g.: Entertainment, News, and Sports properties) in order to enhance client-marketing initiatives.
Education
Master of Business Administration (MBA): , Expected in to Texas Women's University - Denton, Texas
GPA:
Bachelor of Business Administration (BBA): , Expected in to LeTourneau University - Longview, Texas
GPA:
National Society of Hispanic MBA's (NSHMBA) Member
Languages
Fluent in speaking Spanish and proficient in reading
Professional Affiliations
Digital Brand Marketing expert offering ten years experience in brand and marketing, with emphasis in brand management, account management, digital marketing and market trend analysis, as well as experience in advertising and Multicultural marketing. Committed to implementing, developing, tracking and optimizing digital marketing campaigns across all digital channels. Experienced in brand promotion and niche marketing. Utilizes social media outlets to optimize performance and reach larger audiences. Core Qualifications Strategic Brand Planning New Market & Customer Development Social Media Marketing Google AdWords/ Analytics/ Webmaster Online Marketing Competitive Analysis PPC and SEO Content Strategies HTML Comprehensive understanding of research tools Agency Management Multicultural Marketing
Skills
advertising, Ad Sales, agency, brand strategy, brand development, brand marketing, branding and marketing, budget, business plan, competitive, concept, conversion, client, clients, delivery, drivers, driving, experiments, Financial, functional, leadership, managing, analyze market, marketing plans, marketing strategies, marketing, market, MBA, organizational, positioning, promotion, proposals, speaking, reading, reporting, Research, Retail, Spanish, strategy, strategic, Telecommunications, video

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Your data is safe with us

Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.

Resume Overview

School Attended

  • Texas Women's University
  • LeTourneau University

Job Titles Held:

  • Digital Brand Marketing Manager
  • Sr. Brand Manager
  • Associate Sales Representative

Degrees

  • Master of Business Administration (MBA)
  • Bachelor of Business Administration (BBA)

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: