LiveCareer-Resume

digital ads consultant resume example with 6+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, San Francisco, CA 94105
:
Professional Summary
As a five-year Ecommerce Marketing Manager/CMO at M.S. Consulting, I've stress tested the methods for deriving optimal funnel flow inside both the realms of (increased high value reach), and (lowering outstanding CPR). Then included product research that is based on real-time market (demand: supplier) ratios to fit an accurate opportunity score. Skilled in driving engagement and operational improvements through well-coordinated tactical plans and proven relationship-building abilities. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Skills
  • Project Management
  • Business Consultant
  • E-commerce product management
  • Email marketing
  • Driving GTM strategy
  • In depth market and competitive
  • Analysis
  • Product research
  • Marketing execution
  • Work with cross-functionally teams
  • Audits
  • SEO
  • SEM
  • Facebook Advertising
  • Google Ads
  • Google Analytics
  • Marketing automation
  • Social media marketing
  • Adobe Photoshop
  • Shopify web development
  • Content Creation
  • Business consulting
  • Certifications
  • Digital Marketing Certified-
  • HubSpot Academy
  • Content Marketing Certified-
  • Apple Search Ads Certified
  • Created reporting around paid marketing funnels and leveraged
  • This to incrementally improving conversion rate by 413%.
  • Routinely optimized as campaigns by at least 20%, drastically
  • 24%.
  • Products depth searches per niche to find intrinsic value of items
  • Sold.
  • Google Ads - Measurement
  • Certification
  • Google Fundamentals of Digital
  • Marketing Certification
  • Google Analytics Individual
  • Qualification
  • Google Search Ads 360
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Analytics – LinkedIn Skill
  • Assessment Badge
  • Google Ads - LinkedIn Skill
  • Indeed Management & leadership
  • Skills: Impact & influence - Proficient
  • Indeed Marketing - Proficient
  • Indeed Search engine optimization -
  • Highly Proficient
Education
Vista Murrieta High School Murrieta, CA Expected in 05/2016 High School Diploma : - GPA :
, Expected in
  • Google Ads Essential Training – LinkedIn Learning
  • Advanced Google Ads – LinkedIn Learning
  • Google Universal Analytics Essential Training (2020) – LinkedIn Learning
  • Digital Marketing Manuscript - Jeremy Haynes
  • Profit & Prosper
: - GPA :
Work History
Google - Digital Ads Consultant
City, STATE, 01/2016 - Current
  • Automated marketing KPI reporting using Google Analytics and, Sheets, approximately saving 6 hours of manual work per week
  • Strong analytical understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools., Established robust conditional email campaigns based on customer interactions with company platform that improved retention by 22%
  • Studied analytics in Google Search Console, identified low- performing content, and recommended solutions that improved content performance by average of 34%
  • Full ads consultation audit to provide diagnostics for betterment of ad rank, placement, budget allocation, and key words assessment for optimizing campaigns
  • Upkeep on store under management and monthly meetings with client boards to review outflow efficiency
  • Facebook ad's focused around cold outreach AB testing, Pixel based LLA, Conversion campaign, CPC reduction.
M.S. Consulting - Commerce Marketing Manager/CMO
City, STATE, 08/2016 - 03/2021
  • Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budgets of $160,000, resulting $534,000 in monthly revenue.
The Wonder House, LLC - Optimizer, Researcher, Pipeline Manager
City, STATE, 06/2019 - 02/2021
  • Performed rigorous A/B testing, which improved conversion rate of landing pages across company by 250%
  • Established research processes to meet tight deadlines for multiple projects
  • Improved on-page SEO performance, resulting in page speed improvement of 62% and increase in monthly organic traffic of
Work History
Google - Digital Ads Consultant
Los Angeles, CA 01/2016 - Current
  • Automated marketing KPI reporting using Google Analytics and, Sheets, approximately saving 6 hours of manual work per week
  • Strong analytical understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools., Established robust conditional email campaigns based on customer interactions with company platform that improved retention by 22%
  • Studied analytics in Google Search Console, identified low- performing content, and recommended solutions that improved content performance by average of 34%
  • Full ads consultation audit to provide diagnostics for betterment of ad rank, placement, budget allocation, and key words assessment for optimizing campaigns
  • Upkeep on store under management and monthly meetings with client boards to review outflow efficiency
  • Facebook ad's focused around cold outreach AB testing, Pixel based LLA, Conversion campaign, CPC reduction.
M.S. Consulting - Commerce Marketing Manager/CMO
San Francisco, CA 08/2016 - 03/2021
  • Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budgets of $160,000, resulting $534,000 in monthly revenue.
The Wonder House, LLC - Optimizer, Researcher, Pipeline Manager
New York, NY 06/2019 - 02/2021
  • Performed rigorous A/B testing, which improved conversion rate of landing pages across company by 250%
  • Established research processes to meet tight deadlines for multiple projects
  • Improved on-page SEO performance, resulting in page speed improvement of 62% and increase in monthly organic traffic of

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Resume Overview

School Attended

  • Vista Murrieta High School

Job Titles Held:

  • Digital Ads Consultant
  • Commerce Marketing Manager/CMO
  • Optimizer, Researcher, Pipeline Manager

Degrees

  • High School Diploma
  • <ul><li>Google Ads Essential Training – LinkedIn Learning</li><li>Advanced Google Ads – LinkedIn Learning</li><li>Google Universal Analytics Essential Training (2020) – LinkedIn Learning</li><li>Digital Marketing Manuscript - Jeremy Haynes</li><li>Profit & Prosper</li></ul>

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