Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in SEO content creation, social media audience engagement, and brand management.

Bachelor of Science: Marketing And Supply Chain Management, Expected in 12/2019
East Carolina University - Greenville, NC
  • Completed professional development in Finance
  • Completed professional development in Social Media Marketing
Associate of Arts: General Studies, Expected in 05/2017
Pitt Community College - Winterville, NC

BB&T Emerging Leaders Certification | 09/2019

BB&T Leadership Institute| East Carolina University, College of Business


    Industry Skills

    · A/B Testing

    · Search Engine Optimization (SEO)

    · Digital Marketing

    · Email Marketing

    · Product Marketing

    · Social Media Marketing

    · Marketing Management

    · Brand Management

    · Project Management

    · Marketing Strategy

    · Business-to-Business Sales

    Interpersonal Skills

    · Interviewing

    · Leadership

    · Networking

    · Active Listening

    · Detailed-Oriented

    · Customer Service

    · Communications

    · Troubleshooting

    · Analytics

    · Management support

    · Administrative support

    Technical Skills

    · Salesforce

    · Adobe Illustrator

    · Adobe Photoshop

    · Microsoft Office

    · Data Processing

    · Office Management

    · Quality Control

    · Quality Assurance

    · Test Automation

    · Data Entry

    · Data Collection

Work History
Brand Manager - Ecommerce and Digital Marketing, 01/2020 - Current
Branch Metrics New York, NY,
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Increased profit margins by 12% through maximizing new product introductions.
  • Utilize competitive, consumer, and international analysis to improve content creation and achieve target KPIs
  • Boost client base from 3 to 10 through capturing new business development opportunities and delivering results
  • Led direct response mobility campaigns that engaged multiple target audiences throughout their customer buying journey through email marketing, collateral and promotional items, and presentations
  • Build strong rapport with clients and stakeholders by promptly responding to issues and providing exceptional services
Product Marketing Specialist, 03/2020 - 07/2020
United Wholesale Mortgage Corp. Pontiac, MI,
  • Oversaw production of advertising copy, including preparing scripts, reviewing proofs, and editing layouts.
  • Reviewed financial status and evaluated discrepancies by assessing account information and activities.
  • Promoted target products during special promotions through cold and warm calling.
  • Established accounts for new customers and update existing accounts with current demographic and order information.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Used market analysis and metric tools to increase key audience by 15%
Marketing Consultant, 01/2020 - 03/2020
Backstop Solutions Group Fairfield, IA,
  • Analyzed consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve company's advertising objectives.
  • Streamlined and centralized sales teamwork output by leading transitions to Salesforce across Marketing and Sales departments.
  • Managed customer digital marketing strategies to meet client goals and objectives.
  • Presented robust marketing plans to communicate research findings, target market analysis, strategy, and budget breakdown.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 40 key accounts.
Digital Marketing Intern, 10/2017 - 12/2019
East Carolina University City, STATE,
  • Developed marketing plans and successfully promoted business on internet platforms improving business opportunities by 25%.
  • Strengthened digital marketing initiatives, driving social media interaction, including blog posts, YouTube, Instagram, Facebook advertising campaigns, and Twitter feed.
  • Put together multimedia presentations for use in meetings with key stakeholders and senior management.
  • Met business objectives by checking availability of professional talents and handling all scheduling tasks.
  • Increased company recognition by creating engaging content on various social media accounts.
  • Devised ads targeting specific users for key promotions.
  • Developed unique, interesting, and engaging content for social media platforms, including Pinterest, Facebook, and Instagram.
  • Developed and organized creative assets, including copywriting text for digital use and preparing videos for social media distribution.
  • Proofread and edited marketing collateral, including brochures, web copy, and social media posts.
  • Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing.

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School Attended

  • East Carolina University
  • Pitt Community College

Job Titles Held:

  • Brand Manager - Ecommerce and Digital Marketing
  • Product Marketing Specialist
  • Marketing Consultant
  • Digital Marketing Intern


  • Bachelor of Science
  • Associate of Arts

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