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Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in SEO content creation, social media audience engagement, and brand management.
East Carolina University - Greenville, NC
- Completed professional development in Finance
- Completed professional development in Social Media Marketing
Pitt Community College - Winterville, NC
BB&T Emerging Leaders Certification | 09/2019
BB&T Leadership Institute| East Carolina University, College of Business
Industry Skills · A/B Testing · Search Engine Optimization (SEO) · Digital Marketing · Email Marketing · Product Marketing · Social Media Marketing · Marketing Management · Brand Management · Project Management · Marketing Strategy · Business-to-Business Sales Interpersonal Skills · Interviewing · Leadership · Networking · Active Listening · Detailed-Oriented | · Customer Service · Communications · Troubleshooting · Analytics · Management support · Administrative support Technical Skills · Salesforce · Adobe Illustrator · Adobe Photoshop · Microsoft Office · Data Processing · Office Management · Quality Control · Quality Assurance · Test Automation · Data Entry · Data Collection |
Branch Metrics – New York, NY,
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Increased profit margins by 12% through maximizing new product introductions.
- Utilize competitive, consumer, and international analysis to improve content creation and achieve target KPIs
- Boost client base from 3 to 10 through capturing new business development opportunities and delivering results
- Led direct response mobility campaigns that engaged multiple target audiences throughout their customer buying journey through email marketing, collateral and promotional items, and presentations
- Build strong rapport with clients and stakeholders by promptly responding to issues and providing exceptional services
United Wholesale Mortgage Corp. – Pontiac, MI,
- Oversaw production of advertising copy, including preparing scripts, reviewing proofs, and editing layouts.
- Reviewed financial status and evaluated discrepancies by assessing account information and activities.
- Promoted target products during special promotions through cold and warm calling.
- Established accounts for new customers and update existing accounts with current demographic and order information.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Used market analysis and metric tools to increase key audience by 15%
Backstop Solutions Group – Fairfield, IA,
- Analyzed consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve company's advertising objectives.
- Streamlined and centralized sales teamwork output by leading transitions to Salesforce across Marketing and Sales departments.
- Managed customer digital marketing strategies to meet client goals and objectives.
- Presented robust marketing plans to communicate research findings, target market analysis, strategy, and budget breakdown.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 40 key accounts.
East Carolina University – City, STATE,
- Developed marketing plans and successfully promoted business on internet platforms improving business opportunities by 25%.
- Strengthened digital marketing initiatives, driving social media interaction, including blog posts, YouTube, Instagram, Facebook advertising campaigns, and Twitter feed.
- Put together multimedia presentations for use in meetings with key stakeholders and senior management.
- Met business objectives by checking availability of professional talents and handling all scheduling tasks.
- Increased company recognition by creating engaging content on various social media accounts.
- Devised ads targeting specific users for key promotions.
- Developed unique, interesting, and engaging content for social media platforms, including Pinterest, Facebook, and Instagram.
- Developed and organized creative assets, including copywriting text for digital use and preparing videos for social media distribution.
- Proofread and edited marketing collateral, including brochures, web copy, and social media posts.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
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School Attended
- East Carolina University
- Pitt Community College
Job Titles Held:
- Brand Manager - Ecommerce and Digital Marketing
- Product Marketing Specialist
- Marketing Consultant
- Digital Marketing Intern
Degrees
- Bachelor of Science
- Associate of Arts
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