Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
Professional Summary

Digital marketing professional specializing in content and email in the e-learning industry. Supporting the marketing team’s efforts across a variety of delivery mediums — email, site copy, blog content, and social media. Skilled in copywriting, email strategy and execution, project management, omnichannel campaign collaboration, and email performance analytics.

  • Copywriting expertise
  • Consistent brand messaging
  • Campaign development
  • Data collection and analysis
  • Project management
  • Basic HTML
  • Communications management
  • Community management
Work History
Asst. Manager, Content & Email Marketing, 09/2019 to Current
Concorde Career InstituteOrlando, FL,

-Function as in-house expert on the use of email communications and platforms
-Establish rules, guidelines, and best practices to effectively manage CRM initiatives
-Identify and advocate for solutions to key stakeholders, including senior leadership, partners, and other end users
-Manage the unsubscribe process and incoming unsubscribes as required
-Maintain vendor relationships with email marketing platforms
-Prepare email templates for sending across various platforms for multiple purposes, including, but not limited to, marketing, student recruitment, alumni engagement, donor cultivation, and event promotion
-Work with our partners and internal systems on data hygiene, segmentation, and A/B testing of email templates
-Collect and analyze email performance metrics for continued improvement and deliverability
-Conduct quarterly reviews of recurring and triggered email communications, and evaluate campaigns for recommended enhancements
-Create compelling content for paid media efforts, including, but not limited to, brand campaigns, paid social ads, and various emails
-Curate content, create newsletters, and report on the success of sends for the Room 241 blog and District Partnership team
-Drive unified brand content — aligning brand campaign, content & performance marketing, enrollment communications, and social media and leveraging these tactics to engage and recruit prospective students and retaining current students

Asst. Manager, Content & Community, 06/2018 to 09/2019
HotChalk Inc.City, STATE,

-Email copywriting, running email marketing campaigns end-to-end, managing email databases and creating newsletters.
-Collect and analyze email performance metrics for continued improvement and deliverability
-Assist in content publishing across all marketing channels - emails, site content, blog content, social content, and community engagement
-Deliver on community outreach strategies, to get customers / students / educators talking about client
-Nurture an online community of students and alumni, running giveaways, polls for content
-Seek out relevant content for audiences to share in social community and on social networks like Instagram, Facebook, and Pinterest, establishing brand as a trusted resource
-Conduct research and analysis of new social media trends, sites, tools, and news; reporting to the rest of the team on significant industry developments and making recommendations for how best to support clients
-Implement the launch of campaigns to support organic content within the social media sphere, researching the appropriate sites and platforms, and identifying opportunities to align social media and gain influence
-Manage publishing schedules for social content, promotions, campaign activations, social objectives, messaging — writing posts, sourcing visuals and ensuring alignment to the overall product and marketing plan
-Providing weekly updates to the team and clients on the success of (and challenges facing) all of our community and organic social media efforts

Senior Advisor, Student Services, 01/2017 to 06/2018
HotChalk Inc.City, STATE,

• Manage two University Partnerships: Creating and maintaining standard operating procedures, policies, and student handbook.

• Leading weekly meetings with Program Directors, Deans, VP of University Partners to represent Student Services with partner stakeholders.

• Monitor University Partner student retention rates and identify areas which may be reducing retention, advising leadership of issues which need to be addressed; participate in problem solving those issues during weekly check-in.

• Lead inter-departmental projects with Marketing and Community

• Assist with email marketing campaigns

• Track and analyze campaign performance.
• Complete quality assurance checks on email prior to campaign launch.
• Build, proof, and revise emails and templates in Salesforce, Pardot, & iContact.
• Configure & run simple tests to ensure emails are going to the proper audience

• Team Lead for 7 Student Services Advisors: Distribute caseload among advisors every cycle, taking into account individual assets, department needs, and student to advisor ratios.
• Leading retention meetings to support advisors in addressing challenges and situations related to student retention.
• Facilitating professional development meetings to create a space for newer advisors to learn and grow in their role.
• Creating and maintaining processes within the department to improve overall organizational workflow.

Student Services Advisor, 02/2013 to 12/2016
HotChalk Inc.City, STATE,

• Advise a caseload of 300+ online graduate students: Provide academic, personal, and career advising to a caseload of graduate students through daily communication, outreach, and classroom management that contributes to the program’s 85% graduate level graduation rate.

• Triaging with numerous departments such as Financial Aid, Registrar, Admissions, Academic Affairs, on a daily basis to ensure student support and advocacy.
• Created infrastructure for Student Services internship program: develop day to day duties and goals for intern role, as well as developed intern training manual.
• Conducted phone screens, interviewing, on boarding, and training of new hires.

• Assist students with degree completion planning, and track that course sequence is properly observed
• Identify opportunities to develop, implement, measure and improve academic success strategies
• Maintain compliance and strictly adhere to all University policies and standards

Master of Arts: Counseling And Student Services, Expected in 12/2013
San Jose State University - San Jose, CA
Bachelor of Arts: Psychology, Expected in 05/2010
San Francisco State University - San Francisco, CA

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School Attended

  • San Jose State University
  • San Francisco State University

Job Titles Held:

  • Asst. Manager, Content & Email Marketing
  • Asst. Manager, Content & Community
  • Senior Advisor, Student Services
  • Student Services Advisor


  • Master of Arts
  • Bachelor of Arts

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