Asst Manager Content Email Marketing resume example

-Email copywriting, running email marketing campaigns end-to-end, managing email databases and creating newsletters.
-Collect and analyze email performance metrics for continued improvement and deliverability
-Assist in content publishing across all marketing channels - emails, site content, blog content, social content, and community engagement
-Deliver on community outreach strategies, to get customers / students / educators talking about client
-Nurture an online community of students and alumni, running giveaways, polls for content
-Seek out relevant content for audiences to share in social community and on social networks like Instagram, Facebook, and Pinterest, establishing brand as a trusted resource
-Conduct research and analysis of new social media trends, sites, tools, and news; reporting to the rest of the team on significant industry developments and making recommendations for how best to support clients
-Implement the launch of campaigns to support organic content within the social media sphere, researching the appropriate sites and platforms, and identifying opportunities to align social media and gain influence
-Manage publishing schedules for social content, promotions, campaign activations, social objectives, messaging — writing posts, sourcing visuals and ensuring alignment to the overall product and marketing plan
-Providing weekly updates to the team and clients on the success of (and challenges facing) all of our community and organic social media efforts

• Manage two University Partnerships: Creating and maintaining standard operating procedures, policies, and student handbook.

• Leading weekly meetings with Program Directors, Deans, VP of University Partners to represent Student Services with partner stakeholders.

• Monitor University Partner student retention rates and identify areas which may be reducing retention, advising leadership of issues which need to be addressed; participate in problem solving those issues during weekly check-in.

• Lead inter-departmental projects with Marketing and Community

• Assist with email marketing campaigns

• Track and analyze campaign performance.
• Complete quality assurance checks on email prior to campaign launch.
• Build, proof, and revise emails and templates in Salesforce, Pardot, & iContact.
• Configure & run simple tests to ensure emails are going to the proper audience

• Team Lead for 7 Student Services Advisors: Distribute caseload among advisors every cycle, taking into account individual assets, department needs, and student to advisor ratios.
• Leading retention meetings to support advisors in addressing challenges and situations related to student retention.
• Facilitating professional development meetings to create a space for newer advisors to learn and grow in their role.
• Creating and maintaining processes within the department to improve overall organizational workflow.

• Advise a caseload of 300+ online graduate students: Provide academic, personal, and career advising to a caseload of graduate students through daily communication, outreach, and classroom management that contributes to the program’s 85% graduate level graduation rate.

• Triaging with numerous departments such as Financial Aid, Registrar, Admissions, Academic Affairs, on a daily basis to ensure student support and advocacy.
• Created infrastructure for Student Services internship program: develop day to day duties and goals for intern role, as well as developed intern training manual.
• Conducted phone screens, interviewing, on boarding, and training of new hires.

• Assist students with degree completion planning, and track that course sequence is properly observed
• Identify opportunities to develop, implement, measure and improve academic success strategies
• Maintain compliance and strictly adhere to all University policies and standards