Vp Communications resume example with 15+ years of experience
Strategic business partner passionate about evolving corporate communications to strengthen a company's brand, grow culture and support business strategy. Critical focus areas include executive communications, internal communications and culture, public relations and crisis communications.
- AppFolio Leadership Connections, a program to provide guidance to and content for the Office of the CEO and executive leadership team focused on strategy and culture evolution across all audiences. Program connection points include presentations, interviews, media briefs, monthly all-hands meetings and fireside chats, weekly C-Suite messages, Investor Relations quarterly updates and scripts, leadership meetings, annual Kickoff and mid-year strategy events, and crisis communications updates. Recent surveys show 95% of employees have confidence in the CEO.
- Manage the strategic direction of AppFolio's 2022 Investor Day including the CEO and leadership team presentations to build long-term relationships and drive connections with investors and analysts.
- Partner with the People, DEI, and Business Unit teams to create programs and experiences that communicate and reinforce the company's strategy and vision, and evolve an award-winning culture supported by dispersed employees across all office hubs. Program includes 50+ memorable and meaningful employee and executive experiences to create connection, belonging and inspiration.
- Develop a comprehensive communications framework to focus on executive communications, media relations, and crisis communications including tactics, key messages, and channels.
- Lead the execution of a wide range of strategic and robust communications and experiences to support company's business strategy and growth, evolve AppFolio’s brand image, and nurture award-winning culture.
- Lead a team of direct reports and dotted-line stakeholders (HR, DEI, Investor Relations, and Business Units) focused on executive communications, crisis communications, public relations, investor communications and programs, and internal communications and culture.
- Oversee agency relations including public relations, creative, and events to broaden program scope, reduce risk, and manage company's response in crisis situations. Programs include campaign assets, relationship building and management, and proactive crisis communications.
- Develop executive leadership brands and communication channels to increase team members connection and confidence.
- Drive, and refine as needed, company's master narrative — ensuring content is consistent, aligned, and sequenced across all audiences and platforms and channels.
- Manage crisis communications preparedness and protocols, and maintain media monitoring for rapid response.
- Evolve internal communications policy, channels, and guidelines to foster employee connection, alignment, and satisfaction ultimately driving business and growth goals.
- Evolve and nurture award-winning culture (Glassdoor Best Places to Work 2022) through 50+ experiences annually to drive recruitment and retention and high-employee engagement (current eNPS is 85.5).
Led company's communications strategy, including company narrative and editorial direction for all external programs, public relations, internal employee communications, and C-Suite connections and opportunities.
Oversaw and executed communications programs and public relations strategy and execution for a variety of global consumer, non-profit and Fin-tech companies to drive customers' public image and brand awareness.
Oversaw global external communications and internal communications to drive strategy, customer connection, and employee culture. Programs included delivering consistent messages across all channels, monthly all-hands meetings, annual customer conference, executive team keynotes, and media tours.
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- Forbes Communications Council member
- Women's Fund member
- Community Environmental Council former board member / board secretary
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Resume Overview
School Attended
- California Polytechnic State University
Job Titles Held:
- VP Communications
- Chief Communications Officer
- Principal
- Sr. Director, Corporate Communications
Degrees
- Bachelor of Science
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