, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
Home: (555) 432-1000
Cell:
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Summary
Mission-oriented Marketing and Sales Leader, with over 15 years of experience and demonstrated track record of developing and executing integrated marketing and communications plans from end to end. Work well both leading and within a team, with dedication to a Collaborative approach, yet able to make tough calls independently when needed. Talent for hiring, training and mentoring highly engaged team members, meticulous project manager, balancing multiple deadlines, while maintaining an organized, yet creative approach. Flexible and versatile - able to maintain a sense of humor under pressure.
Skills
Marketing campaign management
Retail Marketing
Marketing Collateral
Internet and E-mail Marketing
Product Launch
Brand-building strategies
Demand Generation Marketing
Decision-making
Fluent in Spanish
Customer service
Experience
Strategic Planning Director, 08/2019 to Current Adp – Milpitas, CA,
Responsible for Digital and E-Commerce Department.
Responsible for the Commercial and Marketing Department.
Management of 38 stores nationwide located in the main shopping centers of the country; prices, showcase and staff.
In charge of negotiations, margins and rotation strategy of 80 products of various categories In and Outs Strategy.
Portfolio Tracking.
Budget and inventory control for each channel.
Creation of Digital campaigns for Puerto Rico and the Dominican Republic.
Supervise Digital campaigns in Latin America Responsible for the optimization of the budget for Digital strategies.
Review the metrics and prepare Analytics and Adwords reports.
Measure sales vs daily Digital investment.
Train partner countries in the use of digital tools.
Sales report in Vtex.
Establish competitive pricing policy according to each partner.
Negotiation with shopping centers for new openings.
Market research for new products.
Plan and Execute a month-by-month strategy for each department in charge.
Selection of personnel for my areas.
Generate accurate forecast for our Partners and our E-Commerce.
In charge of the Homedics Brand.
Daily sales reports by department.
Evaluation of store personnel according to productivity.
Indicators by department.
Performance evaluation of my staff.
Marketing and Sales Manager, 07/2017 to 07/2019 Amentum – Centennial, CO,
Responsible for the expansion of fast fashion franchises.
Lead the negotiations with Main Department stores in Europe, Colombia, Mexico and Israel.
In charge of pricing and margins and store locations.
Developing marketing strategies for each brand.
Organizing promotional events.
Leading and training a team of Marketing Associates.
Identifying potential new markets for each brand and creating a plan to enter the market or country.
Break-even points and budgets for 12 brands in charge.
Monthly reports of consumer behavior and seasonality.
Commissions sheets for staff in charge.
Ensure a successful portfolio in the company, strategically managing global guidelines and adapting them to each market.
Associate Director, 12/2013 to 05/2016 Devbridge Group – Chicago, IL,
Design, implement, and evaluate special programs focusing on medical patient recruitment and
retention.
Responsible for the implementation of institutional advertising and media campaigns.
Participate in health center developmental activities
Provide support with Marketing opportunities in the community.
Identify marketing or education events throughout the year and coordinate with provider and or agents.
Provide project management leadership and support across advertising, branding and media initiatives
Partner with advertising, media and branding agencies to drive projects forward and ensure on-time and
on-budget delivery
Identify potential story topics that feature compelling aspects and further our strategic efforts
Create and implement an ongoing content plan in support of reputation building and referrals
Generate reports on results, productivity and ROI.
Marketing and Sales Coordinator, 02/2006 to 05/2013 Regal Cinemas Corporation – Long Beach, CA,
Designing and Managing Incentive Compensation Programs.
Organize trade shows and able to travel with the team.
Managing order flow process from beginning to end and proposing solutions based on timelines to ensure on time deliverables.
Provides suggestions/feedback to management to improve departmental procedures and processes Ensure high levels of customer satisfaction through excellent training of our staff and their sales service.
Manage savings actions (strategically with operational flexibility) with supplier.
Lead, coach, involve and develop all team members directly in respective areas of focus.
Research and analyze data and market insights.
Search for insights into consumer needs and wants.
Plan and implement long-term development strategies for product categories.
Education and Training
Master of Management: Digital Marketing, Expected in 2021 Esden Business School - , Florida GPA:
Postgraduate Degree: Neuro Marketing, Expected in 2013 Universidad El Bosque - Cundinamarca, GPA:
Bachelor of Science: Psychology, Expected in 2012 Universidad El Bosque - Cundinamarca, GPA:
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