I am a strategic and results driven marketing professional with a history of planning and driving innovative marketing initiatives that directly impact revenue and the growth of businesses. I have a proven track record in project management, cross-functional collaboration, agency management, creative management and implementing customer and influencer insights into successful marketing campaigns. I am seeking a management role where I can share my leadership skills, strong analytical skills, project management experience and passion for growing the Wedding Paper Divas brand into a wedding destination website.
-Manage online and offline partnerships for Wedding Paper Divas
-Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through cross-functional marketing initiatives
-Use consumer insights to create grass-roots programs, such as industry "influencer events", styled shoots content, and content creation
-Build strong relationships within the marketing team and broader organization to leverage best practices and collaborative opportunities to maximize the Wedding Paper Divas budget
-Earned the quarterly marketing team award for driving SEO content initiatives that helped lift the Tiny Prints and Wedding Paper Divas SEO penalty
-Received the Tiny Prints "Standout" Award in 2011
-Built and managed over 2,000 online relationships
-Managed and executed blogger outreach campaigns, (ex.Tiny Prints Holiday blogger campaign)
-Created weekly, monthly and quarterly insight reports
-Expanded the Tiny Prints blogger and website network by over 200% in six months
-Contributor to the Tiny Prints and Wedding Paper Divas social channels
-Planned and executed quarterly in-store events that directly led to increased sales and revenue
-Used customer insights to help drive in-store merchandising decisions and create a meaningful "in-store" experience
-Drove sales and helped to the store become a #1 revenue driver in the country
-Received the prestigious "All Star" Award, due to repeated top sales and innovative marketing initiatives
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