Around Four years of advertising experience, characterized by extensive understanding of brands, categories and consumers, enabling learning beyond the chronicled years.Experience across categories like FMCG, E-commerce, Personal Care, Food andĀ Beverages, Healthcare and Pharmaceutical, Fashion and Lifestyle.
Highlights
Marketing Communications
Consumer Behavior
Consumer Insight
Brand Architecture
Strategic
Planning
Creative Storyteller
Marketing Campaigns
Digital and Social MediaĀ Marketing
Marketing Research
Qualitative and Quantitative Research
Ā MS Office
Education
Miranda House - Delhi UniversityNew Delhi, DelhiExpected in 2010 ā āBachelor of Science:Physics (H) - GPA:
Indian Institute of Mass CommunicationNew Delhi, DelhiExpected in 2011 ā āMaster of Arts:Advertising and Marketing - GPA:
PepsiCo - Dedicated planner on Kurkure, Pepsicoās homegrown 10billion+ brand - Be the voice of the consumer | use advertising to create tangible business results for clients: Brand Building to drive Consideration | Preference | Strengthen Equity | Increasing Sales
Staying abreast with the core consumer: home-makers, male working professionals, urban families, Ā children, teens and youth
Responsible for conducting researches (FGDās, Personal Interview, field visits, and retailer understanding) relevant to existing business and new business acquisition.Ā
Actively collaborate with the client, research agencies and client servicing, creative & digital teams to create & implement brand communication campaigns.
HCL- Indiaās Leading IT & Technology Company - Corporate brand repositioning exercise that involved exhaustive research both secondary and primary across various cities, decoding the corporate vision and translating the same into brand concepts and working very closely with creative in writing brand films.Ā
HCL Avitas - The Healthcare venture by HCL: Key part of the team that won the pitch and henceforth working very closely with the client and creative in launching HCLās maiden venture outside their core domain of technology.
Snapdeal.com - Indiaās largest online market place- Developed fundamental understanding of the online marketplace and concentrated contribution to business undertaken in a plannerās capacity.
John Players by ITC ā Explored the apparels and fashion category and used it to decode how youth use fashion to express themselves. Undertook extensive research at consumer and retail level.
Played a key role at various pitches including Air India, CaprisunIndia, Kitchen Aid India, UNICEF India.
Learned using various market research tools such as TGI, IRS, and Mobile Ethnography
Law And Kenneth - Assistant Strategic Planner City, STATE, 07/2011 - 03/2013
Dabur- Fourth largest FMCG Company in
India - Dedicated planner working on new product development and strategy
planning for the entire portfolio of brands.
Barista Lavazza- The International Coffee
Restaurant Chain: Brand planning for the transition of Barista Lavazza to
Lavazza in the Indian markets and Planning and Idea Generations for the Winter
Menu and Merchandising.
Lotus Herbals- Indiaās leading natural
cosmetics company- Brand Architecture for the corporate brand, translating the
Brand Identity into brand worlds for different categories. Brand Planning along
with new product development across Skincare,
Hair-care and Make-up brands from Lotus
Herbals.
EverYuth- Indiaās home grown cosmetics
brand- Decoding the women prototypes that exist in the current Indian market to
arrive at mindsets that drive them to buy beauty products. Using the same to
then arrive at the brand propositions and creative routes along with New
Product Concepts.
Designemporia.in - Exclusive website for Indian
Designer Products - Managed the entire brand planning and media planning alone
for this brand that stands for an exclusive aggregator website for Indian
fashion designers.
Played a key
role towards New Business Development for various pitches. Helped win
businesses like Dabur Vatika, BIBA and ONGC.
Led the
pitch as a Strategic Planner for Red FM-
Indiaās No.1 FM radio Station, Bata
India- Indiaās leading footwear brand and Hero Urban Trail- Indiaās answer to sports cycles.
Began Career
with Bates as a trainee under the Group Planning Director- the only junior
planner.
Schneider Electrics - Worked on understanding the
product, category, consumer, industry and media trends by primary and secondary
research. Qualitative analysis of data points and being part of the team that
won the account in the pitch.
Hitachi Refrigerators- Consumer research and analysis
followed by strategy planning.
Bluefrog ā Indiaās first Live Music Lounge -
Worked on understanding the Delhi nightlife, what drives the Delhi party
circuit, what clicks and what not. Also conducted
in-depth interviews and Focused
Group Discussions with DJās, Chefās, Page 3 Socialites, Party Hoppers,
Hoteliers, in and around Delhi.
Written and compiled the
Strategic Planning Case Study Book ā āThe Change Book- A Bates 141 Collectionā-
Consisted of interesting and innovative marketing communication strategies that
created huge impact and tangible results for existing brands and pitches won in
a span of one year
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