(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Around Four years of advertising experience, characterized by extensive understanding of brands, categories and consumers, enabling learning beyond the chronicled years.Experience across categories like FMCG, E-commerce, Personal Care, Food and Beverages, Healthcare and Pharmaceutical, Fashion and Lifestyle.
  • Marketing Communications
  • Consumer Behavior
  • Consumer Insight
  • Brand Architecture
  • Strategic Planning
  • Creative Storyteller
  • Marketing Campaigns
  • Digital and Social Media Marketing
  • Marketing Research
  • Qualitative and Quantitative Research
  •  MS Office
Miranda House - Delhi University New Delhi, Delhi Expected in 2010 Bachelor of Science : Physics (H) - GPA :
Indian Institute of Mass Communication New Delhi, Delhi Expected in 2011 Master of Arts : Advertising and Marketing - GPA :
Aetna Inc. - Senior Strategic Planner
Boston, MA, 09/2014 - 06/2015
PepsiCo - Dedicated planner on Kurkure, Pepsico’s homegrown 10billion+ brand - Be the voice of the consumer | use advertising to create tangible business results for clients: Brand Building to drive Consideration | Preference | Strengthen Equity | Increasing Sales
  • Staying abreast with the core consumer: home-makers, male working professionals, urban families,   children, teens and youth
  • Responsible for conducting researches (FGD’s, Personal Interview, field visits, and retailer understanding) relevant to existing business and new business acquisition. 
  • Actively collaborate with the client, research agencies and client servicing, creative & digital teams to create & implement brand communication campaigns.
FCB Ulka - Senior Executive, Strategic Planning
City, STATE, 03/2013 - 09/2013
  • HCL- India’s Leading IT & Technology Company - Corporate brand repositioning exercise that involved exhaustive research both secondary and primary across various cities, decoding the corporate vision and translating the same into brand concepts and working very closely with creative in writing brand films. 
  • HCL Avitas - The Healthcare venture by HCL: Key part of the team that won the pitch and henceforth working very closely with the client and creative in launching HCL’s maiden venture outside their core domain of technology.
  • - India’s largest online market place- Developed fundamental understanding of the online marketplace and concentrated contribution to business undertaken in a planner’s capacity.
  • John Players by ITC – Explored the apparels and fashion category and used it to decode how youth use fashion to express themselves. Undertook extensive research at consumer and retail level.
  • Played a key role at various pitches including Air India, Caprisun India, Kitchen Aid India, UNICEF India.
  • Learned using various market research tools such as TGI, IRS, and Mobile Ethnography
Law And Kenneth - Assistant Strategic Planner
City, STATE, 07/2011 - 03/2013
  • Dabur- Fourth largest FMCG Company in India - Dedicated planner working on new product development and strategy planning for the entire portfolio of brands.
  • Barista Lavazza- The International Coffee Restaurant Chain: Brand planning for the transition of Barista Lavazza to Lavazza in the Indian markets and Planning and Idea Generations for the Winter Menu and Merchandising.
  • Lotus Herbals- India’s leading natural cosmetics company- Brand Architecture for the corporate brand, translating the Brand Identity into brand worlds for different categories. Brand Planning along with new product development across Skincare, Hair-care and Make-up brands from Lotus Herbals.
  • EverYuth- India’s home grown cosmetics brand- Decoding the women prototypes that exist in the current Indian market to arrive at mindsets that drive them to buy beauty products. Using the same to then arrive at the brand propositions and creative routes along with New Product Concepts.
  • - Exclusive website for Indian Designer Products - Managed the entire brand planning and media planning alone for this brand that stands for an exclusive aggregator website for Indian fashion designers.
  • Played a key role towards New Business Development for various pitches. Helped win businesses like Dabur Vatika, BIBA and ONGC.
  • Led the pitch as a Strategic Planner for Red FM- India’s No.1 FM radio Station, Bata India- India’s leading footwear brand and Hero Urban Trail- India’s answer to sports cycles.
Bates 141 - Strategic Planning Trainee
City, STATE, 03/2011 - 06/2011
  • Began Career with Bates as a trainee under the Group Planning Director- the only junior planner.
  • Schneider Electrics - Worked on understanding the product, category, consumer, industry and media trends by primary and secondary research. Qualitative analysis of data points and being part of the team that won the account in the pitch.
  • Hitachi Refrigerators- Consumer research and analysis followed by strategy planning.
  • Bluefrog – India’s first Live Music Lounge - Worked on understanding the Delhi nightlife, what drives the Delhi party circuit, what clicks and what not. Also conducted in-depth interviews and Focused Group Discussions with DJ’s, Chef’s, Page 3 Socialites, Party Hoppers, Hoteliers, in and around Delhi.
  • Written and compiled the Strategic Planning Case Study Book – “The Change Book- A Bates 141 Collection”- Consisted of interesting and innovative marketing communication strategies that created huge impact and tangible results for existing brands and pitches won in a span of one year

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  • Miranda House - Delhi University
  • Indian Institute of Mass Communication

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