Marketing Strategist with over 10 years' experience with an eye for innovation and analytical research.
Worked at Fortune 100 companies with responsibilities ranging from managing a field marketing team
to proving ROI on social media campaigns. While my marketing experience is vast, my greatest skill
set is understanding the mindset of the target audience and creating an emotional connection. Over the
years, I have developed an analytical expertise that has shaped my creative thinking to produce even
more successful campaigns by molding complicated problems into simple solutions.
08/2014 to Current
Senior Marketing AnalystVerizon Wireless － Bellevue, Washington
Project Management, Market Analysis, Sponsorships & Experiential Programing Design programs that drive growth in priority segments, amplify promotional drive periods and
act on a unique market conditions to maximize growth and retention.
Sustain market and consumer analysis to strategize and identify the most impactful segments.
Project manage marketing strategies which includes all aspects of project lifecycle with timely
and under budget execution.
Build influential business cases with expected KPIs to obtain financial/leadership approval.
Validate and asses business impact and provide strategic next steps.
Assist on customer journey mapping for various initiatives including Grand Openings.
Project manage multi-year sponsorships with NFL and NCAA properties & create activations
around the fan experience.
Established and manage the Pacific Market Employee Engagement team (Beyond the Cube).
Nominated and attended the 2015 Verizon Women Leadership Conference and the 2016
National Social Media Planning Conference.
Nominated and a recent graduate of the Verizon Pre-Leader Program focused on Reducing
06/2011 to 08/2014
Marketing ConsultantConsumer Life Style Events Traditional & Social Media Verizon Wireless － Bellevue, Washington
Managed lifestyle and B2B marketing in the Pacific Northwest region through sponsorships
Led Go-To-Market efforts for all products and promotions in the B2B channel.
Created and assessed innovative consumer engagements including content management across
key social platforms- Facebook, Twitter, Pinterest, Instagram and Yelp.
Monitored brand voice via social media campaigns and Yelp management.
Established, negotiated and managed ongoing vendor and agency partnerships to ensure they
are maximized to enhance ROI.
Developed and executed the most successful regional social media campaign with over 12MM
impressions and above average click through rate of .25%.
Strategized and led a NFL marketing campaign that increased NFL Mobile downloads by 78%
Classified - Internal Use.
03/2008 to 03/2011
District Marketing ManagerThe Coca-Cola Company － Seattle, Washington
Managed all Washington and Oregon Fuze and Powerade field marketing execution of vehicle
sampling teams for Glaceau brands.
Built strategic marketing plans that supported national programs and maximized ROI.
Activated local influencer events through use of social media, portfolio assets and local
Built, negotiated and executed media strategy to include use of local sponsorships, print, ooh,
radio and social media.
Led and assisted the development of new and existing products.
Analyzed the budget on an ongoing basis and allocated funding to meet regional sales goals.
Hired, trained, coached, mentored and maintained full time staff of marketing brand
ambassadors and marketing professionals.
Ensured strong regional level of cross functional relations with Coca-Cola's Directors,
Controllers, and Sales Managers to ensure local brand alignment and collaboration with local
Retained and gathered knowledge of in-store consumer purchasing behavior in order to develop
effective in-store merchandising programs.
Chaired FUZE® 2011 blueprint brand planning team where I assisted in discovering brand
consumer trends, product strategy, positioning, promotions, selected a national ad campaign
and developed innovative local/regional marketing campaigns.
10/2007 to 03/2008
Store ManagerHollister Co － Bellevue, Washington
Responsible for managing all aspects of the store including merchandise, recruitment, leadership
and store operations.
Ensured promotions were accurate and merchandised to Hollister's standards, staff was fully
trained on the company's goals and excellent customer care standards were met.
Managed approximately 150 employees including recruiting, hiring and training.
Promoted to the Stock Room Operations Manager within 3 months.
06/2006 to 10/2007
Marketing Assistant/Senior ConciergeWestfield Shopping Centers － Tukwila, WA
Responsible for e-newsletter, updating company website, business development relations,
promotional items and marketing presentations.
Partnered with the Marketing Director on various promotions, fundraisers events and advertising.
Managed the concierge booth including the staff, payroll, operations, inventory and sales.
Spearheaded the Hotel Outreach Program.
Fundraising for various local foundations (Marcus Trufant Foundation, Make-A-Wish, Tukwila
School district, International Academy of Design and Technology, etc.).
Bachelor of Arts (BA): Communications (Public Relations)Washington State University － Pullman, WashingtonCommunications (Public Relations)