Livecareer-Resume
Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Profile
Marketing Strategist with over 10 years' experience with an eye for innovation and analytical research. Worked at Fortune 100 companies with responsibilities ranging from managing a field marketing team to proving ROI on social media campaigns. While my marketing experience is vast, my greatest skill set is understanding the mindset of the target audience and creating an emotional connection. Over the years, I have developed an analytical expertise that has shaped my creative thinking to produce even more successful campaigns by molding complicated problems into simple solutions.
Qualifications
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Relevant Experience
Experience
08/2014 to Current
Senior Marketing Analyst Adobe Systems Incorporated San Francisco, CA,
  • Project Management, Market Analysis, Sponsorships & Experiential Programing Design programs that drive growth in priority segments, amplify promotional drive periods and act on a unique market conditions to maximize growth and retention.
  • Sustain market and consumer analysis to strategize and identify the most impactful segments.
  • Project manage marketing strategies which includes all aspects of project lifecycle with timely and under budget execution.
  • Build influential business cases with expected KPIs to obtain financial/leadership approval.
  • Validate and asses business impact and provide strategic next steps.
  • Assist on customer journey mapping for various initiatives including Grand Openings.
  • Project manage multi-year sponsorships with NFL and NCAA properties & create activations around the fan experience.
  • Established and manage the Pacific Market Employee Engagement team (Beyond the Cube).
  • Nominated and attended the 2015 Verizon Women Leadership Conference and the 2016 National Social Media Planning Conference.
  • Nominated and a recent graduate of the Verizon Pre-Leader Program focused on Reducing Churn.
06/2011 to 08/2014
Marketing Consultant Mastercard Austin, TX,
  • Managed lifestyle and B2B marketing in the Pacific Northwest region through sponsorships and campaigns.
  • Led Go-To-Market efforts for all products and promotions in the B2B channel.
  • Created and assessed innovative consumer engagements including content management across key social platforms- Facebook, Twitter, Pinterest, Instagram and Yelp.
  • Monitored brand voice via social media campaigns and Yelp management.
  • Established, negotiated and managed ongoing vendor and agency partnerships to ensure they are maximized to enhance ROI.
  • Developed and executed the most successful regional social media campaign with over 12MM impressions and above average click through rate of .25%.
  • Strategized and led a NFL marketing campaign that increased NFL Mobile downloads by 78% Classified - Internal Use.
03/2008 to 03/2011
District Marketing Manager Aramark Corporation Valdosta, GA,
  • Managed all Washington and Oregon Fuze and Powerade field marketing execution of vehicle sampling teams for Glaceau brands.
  • Built strategic marketing plans that supported national programs and maximized ROI.
  • Activated local influencer events through use of social media, portfolio assets and local contacts.
  • Built, negotiated and executed media strategy to include use of local sponsorships, print, ooh, radio and social media.
  • Led and assisted the development of new and existing products.
  • Analyzed the budget on an ongoing basis and allocated funding to meet regional sales goals.
  • Hired, trained, coached, mentored and maintained full time staff of marketing brand ambassadors and marketing professionals.
  • Ensured strong regional level of cross functional relations with Coca-Cola's Directors, Controllers, and Sales Managers to ensure local brand alignment and collaboration with local activation.
  • Retained and gathered knowledge of in-store consumer purchasing behavior in order to develop effective in-store merchandising programs.
  • Chaired FUZE® 2011 blueprint brand planning team where I assisted in discovering brand consumer trends, product strategy, positioning, promotions, selected a national ad campaign and developed innovative local/regional marketing campaigns.
10/2007 to 03/2008
Store Manager Marshall Retail Group Cleveland, OH,
  • Responsible for managing all aspects of the store including merchandise, recruitment, leadership and store operations.
  • Ensured promotions were accurate and merchandised to Hollister's standards, staff was fully trained on the company's goals and excellent customer care standards were met.
  • Managed approximately 150 employees including recruiting, hiring and training.
  • Promoted to the Stock Room Operations Manager within 3 months.
06/2006 to 10/2007
Marketing Assistant/Senior Concierge Westfield Shopping Centers City, STATE,
  • Responsible for e-newsletter, updating company website, business development relations, promotional items and marketing presentations.
  • Partnered with the Marketing Director on various promotions, fundraisers events and advertising.
  • Managed the concierge booth including the staff, payroll, operations, inventory and sales.
  • Spearheaded the Hotel Outreach Program.
  • Fundraising for various local foundations (Marcus Trufant Foundation, Make-A-Wish, Tukwila School district, International Academy of Design and Technology, etc.).
Education
Expected in 2006
Bachelor of Arts (BA): Communications (Public Relations)
Washington State University - Pullman, Washington
GPA:
Communications (Public Relations)
Affiliations
Skills
ad, advertising, agency, B2B, blueprint, budget, business development, content management, customer care, financial, functional, Fundraising, hiring, inventory, Leadership, Director, managing, Market Analysis, marketing strategies, marketing, Market, Media Planning, newsletter, next, payroll, positioning, presentations, Project Management, purchasing, radio, recruiting, recruitment, Sales, store merchandising, strategy, strategic, strategic marketing, unique, website

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Disclaimer

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score
could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

67Fair

resume Strength

  • Formatting
  • Length
  • Personalization
  • Target Job

Resume Overview

School Attended

  • Washington State University

Job Titles Held:

  • Senior Marketing Analyst
  • Marketing Consultant
  • District Marketing Manager
  • Store Manager
  • Marketing Assistant/Senior Concierge

Degrees

  • Bachelor of Arts (BA)

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in: