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Senior Market and Competitive Intelligence Analyst Resume Example

Resume Score: 60%

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SENIOR MARKET AND COMPETITIVE INTELLIGENCE ANALYST
Professional Summary
I am a market research and competitive intelligence professional with vast and comprehensive experience who provides accurate, verifiable, consistent and actionable results. My wide-ranging experience includes telephone interviewer, manager, market research analyst, and senior competitive intelligence analyst. I can leverage my talents to implement well-designed research studies that provide actionable findings for marketing and strategic planning purposes. I take ideas or goals and use my experience to formulate the precise study design and research methodology needed to attain important and meaningful findings. Ultimately, I then summarize these findings into actionable results that are not only cogent but also graphically pleasing, and accurately present these findings to senior management, other functional departments and/or outside clients. SCIP (Strategic and Competitive Intelligence Professionals) certification. Presentation Provide senior management with clear, concise, and actionable research findings and follow-up on any issues or questions that arise during presentations. Attend a weekly meeting with the President of EchoStar to present relevant Market Intelligence information and receive ad-hoc research requests. Statistical Analysis Extensive data analysis utilizing descriptive research techniques and various statistical tests such as conjoint analysis, T-tests of differences between means and proportions, Chi square, graphical presentation and analysis of data, supported by graduate research coursework including ANOVA, regression analysis and various non-parametric techniques.
Skills
    Microsoft Excel, PowerPoint, and Word. I have used SPSS in many research studies and have some knowledge of SAS. I have considerable experience in questionnaire design, methodology selection, sampling techniques, pre-testing, monitoring interviews, managing vendors, data analysis and final presentation.
  • Market research
  • Strategic thinker
  • Quantitative and qualitative market research
Work History
Senior Market and Competitive Intelligence Analyst, 12/2008 to Current
EchoStar Technologies – Englewood, Colorado
  • Responsibilities include consumer market research for multiple product lines, ad-hoc competitive intelligence requests from senior management, assessing long-term market trends, competitor analysis, and producing and disseminating weekly newsletters.
  • Experience includes the following:.
  • Produce (individually and collaboratively) numerous reports, summaries and presentations to drive product development, sales, business development and upper management decisions.
  • Support the sales and product teams to update market and competitor developments in dynamic, emerging markets.
  • Attend and report on trade shows and conferences that are important vehicles to inform the company about market trends and emerging technologies.
  • On a day-to-day basis analyze and report on trends in the markets and industries that affect the business.

Sales Associate, 01/2007 to 12/2008
Ed Bozarth Chevrolet – Lone Tree, Colorado
  • Responsibilities included greeting customers, assessing purchase intent and closing the sale.

Manager of Consumer Research Information, 01/2001 to 04/2007
National Cattlemen's Beef Association – Lone Tree, Colorado
  • Consumer Research Information-National Cattlemen's Beef Association Responsibilities included budgeting for secondary research, vendor selection for custom research studies and disseminating the results of primary and secondary market research to stakeholders.
  • Worked to ensure that all of our partners in the beef industry received the information needed to respond to changing market conditions and to make fully informed decisions based on the best research available.
  • Examples of topics examined include

Marketing Research Analyst, 01/1999 to 09/2001
Equifax Consumer Information Services, Inc – Denver, Colorado
  • Responsibilities included quantifying, analyzing, graphically organizing, summarizing and presenting actionable research findings to senior management of a diverse client base.
  • Projects included both syndicated and custom research.
  • I worked closely with clients in all phases of research, such as sampling frames, methodology, questionnaire design, and final presentation of the results.
  • Clients included Nikon, Bushnell Sports Optics, Remington-Products, Holmes Products and Checks Unlimited.
  • I was instrumental in growing the syndicated market research billings more than 40% from YE 1998 to YE 2000.
  • One client's billings grew from $65,000 annually to nearly $100,000 annually.
  • The number of presentations to this company grew from four to eight annually.

Marketing Research Analyst, 01/1989 to 01/1999
Sundel Research, Inc – Denver, Colorado
  • Major responsibilities included quantifying, analyzing, and descriptively reporting the findings of research studies commissioned by Fortune 500 Companies.
  • Other responsibilities included questionnaire design for companies in fields such as publishing, telecommunications, cable television, manufacturing and banking companies.
  • Oversaw research projects and consulted with clients during all phases of research to ensure research goals were met.

Education
Bachelor of Science: Marketing, 1985
Metropolitan State College - Denver, Colorado
Marketing 3.0
Master of Arts: Sociology, University of Colorado - Denver
Sociology 3.8
Master of Arts: Sociology, Current
University of Colorado - Denver, Co
  • 3.0[Number] GPA
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Resume Overview

Companies Worked For:

  • EchoStar Technologies
  • Ed Bozarth Chevrolet
  • National Cattlemen's Beef Association
  • Equifax Consumer Information Services, Inc
  • Sundel Research, Inc

School Attended

  • Metropolitan State College
  • University of Colorado

Job Titles Held:

  • Senior Market and Competitive Intelligence Analyst
  • Sales Associate
  • Manager of Consumer Research Information
  • Marketing Research Analyst

Degrees

  • Bachelor of Science : Marketing , 1985
    Master of Arts : Sociology ,
    Master of Arts : Sociology , Current

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