Senior E Commerce Analyst Resume Example

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(555) 432-1000,
Montgomery Street, San Francisco, CA 94105

MBA and seasoned analyst with six years corporate retail experience on digital and direct marketing teams. Knowledgeable in e-commerce, consumer insights, financial forecasting, print circulation, and public relations.

Key Skills
  • Microsoft Excel, PowerPoint, & Access
  • Digital analytics
  • Consumer insights & behaviors
  • Adobe Analytics (Omniture)
  • Budgeting & financial forecasting
  • Public relations
  • Direct marketing campaigns & analysis
  • MicroStrategy (BI tool)
North Park University Chicago, Illinois Expected in May 2012 Master of Business Administration : Economics - GPA :
University of Illinois Urbana, Illinois Expected in May 2008 Bachelor of Science : Actuarial Science - GPA :
Chewy - Senior E-Commerce Analyst
Louisville, KY, 03/2014 - Current
  • Created and implemented survey for phone customers. Originally intended for digging into customer demographics and feelings toward Hammacher, but now also used for call center training and to grade customer service representatives.
  • Used website survey data to identify strong points and flaws within the business. Made recommendations including construction and recommendation of a new business plan using this data.
  • Morphed product review data into financial models to determine what the financial impact of non-5-star products were for the company.
  • Explored and introduced new metrics such as lifetime value and customer acquisition cost, which had not previously been researched on a web marketing program level.
  • Worked with print marketing team to begin transformation into omni-channel marketing and reporting as opposed to multi-channel.
  • Acted as Subject Matter Expert for Adobe Analytics (formerly Omniture) and MicroStrategy.
Hammacher Schlemmer - E-Commerce Financial Analyst
City, STATE, 02/2012 - 02/2014
  • Prepared yearly budget and reforecast for revenues and expenses of web division
  • Compiled weekly reporting and analysis on overall health of e-commerce division
  • Monitored website traffic and conversion rate for abnormalities
  • Assembled monthly and quarterly website metrics reports for senior-level managers
  • Communicated with accounting department to assure all web division P&L statements were correct
  • Provided written commentary regarding P&L for senior-level managers
  • Performed ad hoc analysis on subjects including price changes, percent of catalog buyers using website, lifetime value of web customers, and mobile technology users on website
Hammacher Schlemmer - Senior Print Marketing Analyst
City, STATE, 06/2008 - 02/2012
  • Managed direct marketing initiatives for our landmark store, located in New York City, leading to an 80% increase in sales during promotions
  • Managed introduction of MicroStrategy software to match unallocated phone and web sales to proper catalog source codes
  • Refurbished past and current projection spreadsheets to allow for deeper performance analysis
  • Performed in-depth studies on address models for nineteen catalogs annually
  • Implemented new selection strategy for catalog circulation plans
  • Organized and oversaw mailing process from start to finish for domestic catalogs
  • Coordinated all public relations responsibilities including press release distribution, product placement in different media outlets, conflict resolution, and customer service
  • Introduced and maintained the use of social media outlets including Facebook and Twitter to institute stronger customer branding

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Resume Overview

School Attended
  • North Park University
  • University of Illinois
Job Titles Held:
  • Senior E-Commerce Analyst
  • E-Commerce Financial Analyst
  • Senior Print Marketing Analyst
  • Master of Business Administration
  • Bachelor of Science