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Regional Sales Manager, Western Region Resume Example

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REGIONAL SALES MANAGER, WESTERN REGION
Summary

Charismatic sales & marketing professional with an exemplary track record for delivering substantial revenue growth to large and small organizations, tactfully closing on regional, national, and multi-unit accounts within the food service and packaging industries.

Highlights
  • Excellent sales techniques
  • Adept multi-tasker
  • Consultative sales techniques
  • Broker Management
  • New Business Development
  • New Product Launches
  • Budget & P&L Management
  • Motivation & Training
Accomplishments
  • Award Recipient "Regional of the Year", 2005, Dessert Inspirations, (div. of H.J. Heinz Co.)

  • Regional w/greatest % of increase in 2008 for Pierre Foods

  • Regional - won trip contest for most product sales during a new product launch.
Experience
BINDI NORTH AMERICA January 2014 to January 2015 Regional Sales Manager, Western Region
Belleville, NJ
  • Set up new distribution partners with Performance Foodservice, resulting in a 41% sales increase during the first six months as a regional manager.
  • Implemented a broker network to represent the product line throughout the Western region ramping up immediate sales.
  • Identified, coordinated and participated in customer relationship-building activities, sales meetings and trade shows.
  • Conducted meetings with new and existing customers to discuss how specific products would meet their needs and increase their profits.
  • Delivered performance updates and business reviews with key customers to benefit corporate partnerships.
  • Consistently increased sales on a monthly basis being 5% over budget.
  • Identified strategic partnerships and gathered market information to gain a competitive advantage.
  • Targeted new long-term business partners and closed three large distributor accounts within four months in the food service industry.
ROSINA FOOD PRODUCTS, INC November 2011 to December 2013 Regional Sales Manager, Western Region
Buffalo, NY
  • Opened 9 new distributor customers in the region.
  • Exceeded targeted sales goals by 45% within the first year.
  • Built a new broker infrastructure to put more "feet on the street" furthering overall market presence resulting in increased sales.
  • New lead generation by networking and attending various industry meetings and trade shows.
  • Improved customer acquisition rates by 75% through targeted discussions on market segmentation and pricing strategies.
  • Managed budget forecasting, goal setting and performance reporting for all accounts.
M&M INDUSTRIES, INC July 2009 to November 2011 Regional Sales Manager, Western Region
Phoenix, AZ
  • Cold and warm called 50-75 new and existing accounts per day.
  • Targeted new long-term business partner prospects as far as packaging distributors in the western region opening 3 new distributors growing incremental sales by 75% during the first six months.
  • Successfully opened 8 new direct truckload customers in Arizona, California and Utah in the first 60 days of employment.
  • Set a new sales record by shipping 6 truckloads to 6 customers in one month totaling over $100,000; largest one-month shipment through this new AZ facility.
  • Increased overall incremental sales the first year by $325,000 and during 2011 by $2.5M by bringing on two new large operator accounts.
  • Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
PIERRE FOODS December 2005 to April 2008 Regional Sales Manager, Western Region
Cincinnati, OH
  • Responsible for managing 8 food brokers and 2 direct reports.
  • Responsible for managing an existing $3M budget as well as growing incremental business.
  • Generated new sales opportunities with a new product launch by doing major presentations to LLOs and distributor partners with introductory marketing tools and incentives.
  • Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
  • Coordinated and managed major proposal processes from initiation to implementation.
  • Successfully grew sales by 4% during year 2 and achieved a 16% growth during year 3 while the economy was experiencing a significant downturn.
  • Directed a variety of sales techniques with the various products produced by the company promoting the breadth of line and solutions for the customers to increase their profitability.
Education
West Liberty University Bachelor of Business Administration: Marketing Management West Liberty, WV, USA
Testeachers License: Health & Life Insurance Scottsdale, Arizona, USA
Culinary Institute of America Certificate: Class Completion Hyde Park, NY, USA
Affiliations
  • American Culinary Federation, Associate Member
  • Arizona Dietetic Association
  • Who's Who Worldwide for Female Executives
Certifications

Culinary Institute of America; Situation Sales Negotiation; Professional Selling Skills; Strategic Selling Skills; Negotiating to 'YES'

Skills

Regional Sales, Sales Manager, Sales Techniques, Self Motivated, Closer, Distributor Sales & Management, Strategic Planning, Account Manager, Packaging, Conducting Sales Meetings & Product Training, Competitive Intelligence, Consultative Sales, Key Accounts, Multi-Unit Accounts, National Accounts, Networking, Strategic Selling, Major Presentations

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Resume Overview

Companies Worked For:

  • BINDI NORTH AMERICA
  • ROSINA FOOD PRODUCTS, INC
  • M&M INDUSTRIES, INC
  • PIERRE FOODS

School Attended

  • West Liberty University
  • Testeachers
  • Culinary Institute of America

Job Titles Held:

  • Regional Sales Manager, Western Region

Degrees

  • Bachelor of Business Administration : Marketing Management
    License : Health & Life Insurance
    Certificate : Class Completion

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