Regional Sales Manager, Western Region Resume Example
Charismatic sales & marketing professional with an exemplary track record for delivering substantial revenue growth to large and small organizations, tactfully closing on regional, national, and multi-unit accounts within the food service and packaging industries.
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- Award Recipient "Regional of the Year", 2005, Dessert Inspirations, (div. of H.J. Heinz Co.)
- Regional w/greatest % of increase in 2008 for Pierre Foods
- Regional - won trip contest for most product sales during a new product launch.
Irving , TX
- Set up new distribution partners with Performance Foodservice, resulting in a 41% sales increase during the first six months as a regional manager.
- Implemented a broker network to represent the product line throughout the Western region ramping up immediate sales.
- Identified, coordinated and participated in customer relationship-building activities, sales meetings and trade shows.
- Conducted meetings with new and existing customers to discuss how specific products would meet their needs and increase their profits.
- Delivered performance updates and business reviews with key customers to benefit corporate partnerships.
- Consistently increased sales on a monthly basis being 5% over budget.
- Identified strategic partnerships and gathered market information to gain a competitive advantage.
- Targeted new long-term business partners and closed three large distributor accounts within four months in the food service industry.
Kalamazoo , MI
- Opened 9 new distributor customers in the region.
- Exceeded targeted sales goals by 45% within the first year.
- Built a new broker infrastructure to put more "feet on the street" furthering overall market presence resulting in increased sales.
- New lead generation by networking and attending various industry meetings and trade shows.
- Improved customer acquisition rates by 75% through targeted discussions on market segmentation and pricing strategies.
- Managed budget forecasting, goal setting and performance reporting for all accounts.
Linthicum , MD
- Cold and warm called 50-75 new and existing accounts per day.
- Targeted new long-term business partner prospects as far as packaging distributors in the western region opening 3 new distributors growing incremental sales by 75% during the first six months.
- Successfully opened 8 new direct truckload customers in Arizona, California and Utah in the first 60 days of employment.
- Set a new sales record by shipping 6 truckloads to 6 customers in one month totaling over $100,000; largest one-month shipment through this new AZ facility.
- Increased overall incremental sales the first year by $325,000 and during 2011 by $2.5M by bringing on two new large operator accounts.
- Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
Lawrenceville , GA
- Responsible for managing 8 food brokers and 2 direct reports.
- Responsible for managing an existing $3M budget as well as growing incremental business.
- Generated new sales opportunities with a new product launch by doing major presentations to LLOs and distributor partners with introductory marketing tools and incentives.
- Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
- Coordinated and managed major proposal processes from initiation to implementation.
- Successfully grew sales by 4% during year 2 and achieved a 16% growth during year 3 while the economy was experiencing a significant downturn.
- Directed a variety of sales techniques with the various products produced by the company promoting the breadth of line and solutions for the customers to increase their profitability.
- American Culinary Federation, Associate Member
- Arizona Dietetic Association
- Who's Who Worldwide for Female Executives
Culinary Institute of America; Situation Sales Negotiation; Professional Selling Skills; Strategic Selling Skills; Negotiating to 'YES'
Regional Sales, Sales Manager, Sales Techniques, Self Motivated, Closer, Distributor Sales & Management, Strategic Planning, Account Manager, Packaging, Conducting Sales Meetings & Product Training, Competitive Intelligence, Consultative Sales, Key Accounts, Multi-Unit Accounts, National Accounts, Networking, Strategic Selling, Major Presentations
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Resume Overview
School Attended
- West Liberty University
- Testeachers
- Culinary Institute of America
Job Titles Held:
- Regional Sales Manager, Western Region
Degrees
- Bachelor of Business Administration : Marketing Management
License : Health & Life Insurance
Certificate : Class Completion
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