·Develop partnerships, build brand awareness and act as the “face to the community,” providing visibility for the company its core competencies
·Design, manage and execute a variety of strategic and tactical integrated marketing campaigns and outreach initiatives for CWI and its clients
·Built new business unit which provides consulting services on the use of new media, emerging web 2.0 technologies and social media platforms for marketing in the public sector IT market.
·Conduct training seminars and workshops on customized social media strategies and best practices for businesses, independent professionals and associations.
·Review, recommend and develop collaborative systems and standard operating procedures that ensure quality assurance and improve the delivery of services to clients
·Managed CWI website redesign including requirements analysis, functional definition, usability, information architecture, UI system design and web 2.0 integration, knowledge management, content development, asset collection, competitor analysis and user acceptance training.
·Provided strategic direction and oversight for conferences, professional development programs and events in alignment with the organization's mission, goals and objectives.
·Developed and managed budgets totaling 2.5 million dollars which generated 70% of organization's operating budget.Facilitated healthy budget approach for departments to ensure budgetary targets were achieved.
·Supervised team of 4 employees, efficiently managed workflow and allocated resources.
·Ensured consistent and quality program strategies to increase content advantage over competitors with the goal of keeping our events and programs as keystone in the IT community.
·Collaborated with senior industry and government executives in theme, content and program development.
·Recruited, motivated and managed volunteers and staff.Inspired enthusiasm among members and promoted a spirit of innovation and teamwork to ensure seamless execution of events and programs.
·Ensured the needs and issues of target audiences were met; that programs were of high quality and value to participants; and that the association goals and mission were advanced.
·Partnered with Communication and Marketing Companies to design consistent materials and clear messaging for all events.Ensured effective & timely delivery to build sense of excitement and perceived value among membership.
·Researched and identified appropriate venues for events and programs.Conducted RFP process, negotiated and executed contracts with hotels, event venues and vendors.
·Responsible for full-cycle management and planning of a variety of contracted programs, events, conferences, meetings, seminars, fundraisers, galas, golf tournaments and membership meetings.
·Recognized for authoring the first QA/QC Program for The National Science Foundation's Directorate for Engineering Division on Meeting & Exhibit Management. Conducted QA/QC training presentation to senior level management.
·Received documented excellence for the planning of a diverse arrangement of meetings and events for the White House, the Department of Justice, the Department of Defense, Health and Human Services, the National Science Foundation and the American Council for Technology.
·Determined and developed all logistical requirements including preparation and revision of detailed work plans and budgets, administration and negotiation of contracts with vendors for support services, generation of all financial and technical reports.
·Performed data management functions and reporting; developed and maintained event databases.
Cover Story: Meeting Professional to Watch in 2009 (Dec 08 issue)
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