Highly-motivated professional skilled in networking, outreach and relationship development. Flexible and versatile team player with extraordinary attention to detail, talent for delivering results and building partnerships.
Developed Outreach and Community Service projects including food drive for Houston Food Bank, Montgomery County Food Bank, Back Packs for the Homeless, Annual donation drives for school supplies, Thanksgiving dinners and Toys for children in the Angel Tree program.
Led a team of volunteers to feed approximately 70 homeless men and women on a monthly basis, as well as, the rebuilding and restoration of homes for Habitat for Humanity and Loving Houston.
Acted as the department's "go-to" person for developing community relationships and partnerships with HISD, SBISD and Community in Schools.
Improved community involvement with local charities and school programs.
Worked the coordination of annual fund-raising events such as Junior Achievement, Jonathan Joseph Foundation, Andre Johnson Foundation, MDA, Love -146, Chester Pitts Foundation, Donald Driver Foundation, Houston Texans Foundation, and George Lucas Foundation.
Awarded volunteer position as the Director of Community Outreach at Above and Beyond Fellowship.
Ensured client request where handled timely and efficiently.
Acted as community liaison with several key organizations.
Assisted with the solicitation of contributions to promote and improve community involvement.
Generated group event revenue for 5 centers in the Southern Texas Region.
Managed and led team of 6 staff members.
Incorporated a successful plan for inbound and outbound prospecting.
Managed annual sales and marketing plans.
Focused team on growing event revenue, networking and developing B2B relationships.
Coached team on customer service techniques to ensure client loyalty, retention and satisfaction.
Identified and developed key accounts and business opportunities in the region.
Established community relationships, memberships and partnerships.
Built solid relationships with internal and external customers to benefit department.
Effectively communicated with operations team to resolve customer issues or complaints.
Provided recommendations to assist company with increased exposure and market share in Texas.
Developed marketing and sales plans to increase branding, exposure and community involvement in Texas Market.
Identified and produced competitive analysis to provide insight on entertainment venues, pricing structure, competitor strengths and weaknesses.
Coordinated with the marketing team to develop comprehensive metrics to track progress.
Built and expanded database of clients for company.
Worked closely with marketing department to identify advertising and social media mediums.
Represented Corporation at community related events and networking events.
Developed community partnerships with local charitable organizations, foundations, institutions and sporting agencies.
Worked directly with Operations team to assist with in center marketing and promotions to ensure brand consistency.
Managed relationship with CVB's in each market and monitor convention calendar in an effort to funnel events into sales departments.
Maintained association memberships and participation in local trade shows to form relationships with industry professionals as well as prospective clients.
Increased departmental yearly sales revenue from 760K to 2.3 million in 4 years.
Received certification in 2010 as a Meeting Professional.
Executed centers group sales plan to meet established revenue goals and increase client base.
Managed a staff of event coordinators to develop the Birthday and SMERF market for center.
Responsible for generating group sales, including corporate parties, business meetings/recreational events, fundraising events, team building events and high profile accounts to achieve annual sales goals for department.
Maintained high visibility in community through networking with local organizations, participation in trade shows, and other sales related events to promote center.
Performed face-to-face sales calls, sales blitzes, telemarketing calls and direct mail campaigns.
Handled customer issues or concerns by providing satisfactory resolutions.
Managed staff of 4 sales managers and marketing manager.
Managed accounts that grossed 10-13 million in sales annually.
Built customer relationships with convention center management, clients and convention bureau.
Assisted with of annual forecast, projecting yearly sales revenue.
Completed all necessary sales progress reports, event revenue reports and competitive analysis for General Manager.
Website development and enhancements.
Designed marketing tools for sales department (brochures, CD business card, menus)
Branded convention center as potential site for community, corporate and social events.
Generated over $450,000 in event sales within six months.
Provided clients with full service event coordination from menu selections, décor, staging, lighting, as well as, entertainment.
Supervised and directed a range of staff during gala's, corporate receptions, intimate seated dinners.
Increased client base, as well as, maintaining existing client relationships.
Partnered with with industry vendors (rental companies, top decorators, florist, etc).
Managed a variety of events including theatrical events, concerts, luncheons, weddings, seminars, galas, political events and community fundraising events.
Conducted site tours for perspective clients.
Worked with, developed and maintained relationships with GHCVB.
Acted as primary event contact to The Houston Ballet, Grand Opera and Society for the Performing Arts..
Scheduled and contracted events for facility, (Houston Symphony, Society for the Performing Arts, Children's Productions, Concerts, Body Building Events, Musical Productions, etc.)
Assisted Resident Companies and outside clients in coordinating events within Facility.
Assisted with revenue reports for annual budget.
Scheduled and performed site tours for perspective clients.
Marketed facility to increase bookings and revenue on a yearly basis.
Created marketing brochures displaying facility, requirements and ancillary space.
Major: Management of Financial Institutions
Greater Houston Convention and Visitors Bureau
Meeting Planners International - Membership Committee
Woodlands Chamber of Commerce
Houston Area Womens Center
Love 146 - Task Force Advocate
Certified as Meeting Professional (CMP)
Strong communication and presentation skills.
Proficient in Microsoft Word, Excel, Power Point, Outlook.
Event management, logistics, branding, marketing, budgeting and forecasting.
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