Goal-oriented and highly accomplished health, wellness, and lifestyle leader with nearly 20 years of multifaceted and progressively responsible experience in management, administration, operations, hospitality, and customer service. Proven ability to effectively drive strategy, manage and nurture talent, deliver sales and revenue growth, form strategic partnerships, and successfully implement and oversee complex programs and projects. Brings top-notch multitasking, public speaking, and problem-solving abilities focused on sustaining business success and driving continuous improvement efforts.
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Wellness Manager01/2014 to 01/2020Company NameCity, State
Managed all aspects of 38,000 square foot employee and community wellness center.
Coordinated and oversaw hiring, training, coaching, and disciplinary action of 20+ full and part-time staff members.
Directed programming and services related to Massage Therapy, Concierge Medicine, Post Cardiac, and Physical Therapy Rehab Coordinated, and managed contracts of over 40 Personal Trainers independently contracted by NCH Wellness.
Worked alongside Wellness Director to plan and manage multi-million dollar budget.
Led dynamic team of health and wellness professionals, massage therapists, personal trainers and facilities staff to provide superior member service to approximately 3,000 members and continuous advancement of NCH's mission and objectives.
Supported department and healthcare system initiatives related to member retention, cost- savings, and philanthropy.
Administered Facebook profile and department webpages, including creating extensive and effective marketing material and communications for facility members, group staff, and hospital employees.
Developed content and managed design and launch of new Wellness public Website.
Re-engineered processes, developed, and amended member and staff policies and procedure handbooks, membership forms, and waivers.
Created curriculum for Wellness Intern Program Development Handbook.
Introduced cost-saving ideas within department resulting in nearly 20% cost-savings.
Increased massage therapy revenues consistently every year by at least 10% through design of series sale promotional packages.
Boosted personal training revenue on average by at least 5% by developing new fee structure and removing trainer monthly revenue cap.
Director of Fitness01/2008 to 01/2013Company NameCity, State
Oversaw comprehensive planning, management, and scheduling for fitness programming, including personal training, group, and youth exercise, and Pilates departments.
Successfully managed 60 associates with increased revenue, productivity, and associate morale to maintain team strength.
Maintained departmental payroll and $800,000 fitness program budget.
Built positive corporate image through outreach and fundraising activities with organizations such as Cleveland Clinic and Memorial Hospital, Jason Taylor Reading Room Foundation, Dan Marino Children's Center, and Chris Evert Children's Hospital.
Drove success to rank location #1 among all Midtown clubs for fiscal year 2014 first quarter fitness revenues.
Set new monthly record of $75,000+ in fitness revenue in October 2013, 25% above previous revenue.
Achieved largest growth over prior year in fitness revenue among 10 midtown clubs in 2010, with 30% increase in revenue.
Administered annual departmental performance planning, goal-setting, and evaluation process and sustained turnover rate of less than 10%.
Associate Director of Fitness and Adjunct Professor01/2003 to 01/2008Company NameCity, State
Hired, trained, supervised, and scheduled 100+ employees to staff 50,000-square-foot fitness facility.
Increased membership 20% with improved employee training.
Taught credit-based, hands-on, lecture-based courses, developing and implementing academic curriculum for “Women's Strength Fundamentals” and “Freshman Experience.”
Master of Science: Physical Education and SportsManagementFlorida International University
Bachelor of Business Administration: Marketing
American Heart Association Certified in First Aid, CPR, and AED, 2002-Present
Collier County Crowd Control Manager Certification 2018-Present
NASM Fitness Nutrition Specialist Certification
SCW Lifestyle and Behavioral Coaching and Sports Nutrition Certifications
NSPA Personal Trainer, 2002-2008
FitTour Personal Trainer, 2008-2016
IDEA Health and Fitness Association Membership, 2005-2014
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Florida International University
Job Titles Held:
Director of Fitness
Associate Director of Fitness and Adjunct Professor
Master of Science : Physical Education and SportsManagement Bachelor of Business Administration : Marketing
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