Successful Startup consultant offering more than 10 years in planning, developing and marketing new solutions to consumer problems. Resourceful and talented at proactively identifying customer needs and developing innovative business solutions. Self motivated and effective in marketing both tangible and intangible products and services.
Marketing Campaign Management
Customer Relationship Management (CRM)
Digital Marketing Strategy
Hiring, training and supervision
Team building expertise
Revenue and profit maximization
Startup Consultant, 06/2013 to Current Green Arbor Clothing – Ann Arbor, MI
Developed National marketing and advertising strategy for product launch online as well brick and mortar retail shops.
Conducted market analysis and monitored competitive activity.
Leveraged technical resources to design and create campaign deliverables, including e-mail blasts and web based collateral.
Raised brand awareness through consistent marketing efforts and product campaign launches.
Sales Manager, 06/2010 to 10/2016 Direct Incorporation – Ann Arbor, MI
Consultative sales approach to assess client needs and worked with team to provide unique solutions.
Directed a 10 member client services and sales team. Managed all aspects of new client development and prospecting efforts. Developed sales strategies to expand prospective client base while maintaining deliverable standards.
Trained all new sales employees, monitoring their progress and hosting regular "best practices" follow ups to ensure strong team skill growth.
Grew the sales force from a staff of 4 to 10 full time sales employees.
Created messages, position statements and other corporate communications based on company\'s objectives.
Played a significant role in corporation from start-up to corporate expansion by increasing sales revenue from 3 to 7 million dollars over a 3 year span.
Digital Sales Executive, 05/2008 to 06/2010 Direct Incorporation – Ann Arbor, MI
Responsible for client prospecting, qualification, presentations, follow up and finalizing the proper business solution.
Followed up with pre-screened leads to generate new business.
Developed unique techniques to secure add-ons to our basic product offerings.
Rated #1 sales person for three consecutive years with annual revenue exceeding $1 million.
Increased consumer awareness and achieved sales targets.
Promoted to sales manager for exemplary sales, service, and notable impact on overall organization.
Owner & CEO, 01/2005 to 01/2014 Castbooks, Inc – Ann Arbor, MI
Started and run an online book sales company through Amazon Books.
Developed customer service techniques while mastering tools in online sales/marketing in the dynamic Amazon landscape.
Built solid repeat customers base.
Service rankings in the 96th percentile.
BBA: Business Administration , 2005 University of Michigan - Ann Arbor, MI