Strategic marketing and management professional with a strong record of contributions in marketing data analysis and brand management. History of effective interaction and relationship management with consumers, field sales teams and multifunctional project teams. Demonstrated ability to bring new andinnovative approaches to established marketing programs. Developed accurate and consistent reporting metrics in financially driven environments.
Areas of Expertise
Customer information systems, operational databases and multi-sourced data warehouses
Campaign generation based on patterns and trends in volume, behavior and consumption
Oral and written communications
Quality team leadership and motivation, ability to generate enthusiasm and gain commitment
Contribution to bottom line and ability to contain costs
Revenue and growth opportunities forecasting
Collaborative relationship- building, bringing together diverse teams to achieve common goals
SENIOR AUDIENCE ANALYSTMar 2015 to Dec 2015 Austin American-Statesman － Austin, TX
Created current, long range plan revenue budgets and audience growth projections for Audience/Marketing department.
Subject Matter Expert for MAAX Marketing Solution software, SQL data warehouse redesign, testing, validation and implementation.
AUDIENCE ANALYSTJan 2013 to Feb 2015 Austin American-Statesman － Austin, TX
Increased revenue and implemented company objectives, provided key insight and guidance for sales, operations and financial teams.
Designed audience analysis reports to showcase product lines, revenue expectations and opportunities for budgeting and campaign management.
Identified trends and preferences in customer behavior and gathered related product performance information.
Performed ad hoc research and campaign projects to optimize product lines, database and customer issues.
Researched and analyzed product development and sales using Newscycle Solutions, Maax Marketing Solution and IBM Cognos-InSight.
Focused on continuous improvement report generation.
Forecast trends and consumption, identified growth opportunities and key patterns and recommended action.
Collaborated with teams and individuals on process/system standardization for improved efficiency.
Achieved standardization initiatives for computer programming, workflow and operations.
Managed Consolidated Media and Publisher's Statement reports for Alliance of Audited Media.
CIRCULATION SYSTEMS MANAGERJan 2009 to Dec 2012 Austin American-Statesman － Austin, TX
Coordinated Cox Media Group's (CMG) integration and standardization to a new customer and operations database system for four major metro newspapers.
Translated legacy system data for import into new Newscycle Solutions database system.
Subject Matter Expert for data conversions and upgrades at all CMG newspapers.
Fulfilled Circulation Analyst & Applications Group Supervisor duties.
Awarded Employee of the Month (June 2011) and Team award (August 2011) Austin American-Statesman for outstanding accomplishments.
CIRCULATION ANALYST and APPLICATIONS GROUP SUPERVISORSep 2000 to Dec 2008 Austin American-Statesman － Austin, TX
Implemented accurate Publisher's Statements and Annual Audits for Alliance of Audited Media.
Developed circulation revenue budget for Vice President of Circulation.
Trained and supervised Carrier Payables and Single Copy Mapping teams on invoicing and account entry to circulation mainframe.
Provided leadership to IT and Advertising teams on changes affecting Total Market Coverage product line.
Developed systems for continuous updates to Alliance of Audited Media data, weekly circulation reports, semi-annual Publisher's Statements and annual circulation audit.
Supervised the External Products Administrator responsible for third-party publications delivery.
access availability of the Novaview SQL application and Demantra Single Copy Retail
Demand Planner by end-users.
Collaborated with IT and Accounting teams on the integration of rates, offers, routes, addresses, accounts and procedures necessary for new product creation and integration.
MARKETING COMMUNICATIONS SPECIALISTSep 1999 to Aug 2000 Wayport, Inc － Austin, TX
Created, tested and implemented successful direct mail campaigns which increased brand awareness, customers and revenue.
Developed targeted online marketing campaigns for high-speed Internet access company providing connectivity service to business travelers, hotels and airports.
Contributed to development of email newsletter to enhance customer experience and retain members.
Managed advertising, website and sales lead tracking.
Compiled database information of customers and potential clients.
MARKETING and CIRCULATION DIRECTORJun 1997 to Mar 1999 Budapest Business Journal － Budapest, Hungary
Increased circulation and product awareness for a weekly English-language business publication.
Integrated Western-style customer service program.
Initiated promotional campaigns utilizing direct mail, telemarketing and outdoor media.
Supervised the reorganization of invoicing system and customer database conversion.
Hired, trained and supervised circulation team members.
Prepared annual Circulation and Marketing Departments budgets.
Bachelor of ArtsThe University of Texas － Austin, TX, USAAdd your continued professional development ---List all extended education to plump up the degree and add marketing/accounting/finance/data-mining skills. Cox training was professional and nationally recognized so dig out some of those certificates. :)
Technical Skills and Qualifications
Marketing, Financial and Sales Analysis Software: IBM Cognos-InSight, Maax Marketing Solution, Novaview SQL, Demantra and Newscycle Solutions
Professional Budget Forcasting and Auditing: Alliance of Audited Media, U.S. Postal Service Publisher Statements and Consolidated Media
Computer Programming: data collection, integration and storage