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salesforce marketing cloud developer resume example with 4+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
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Professional Summary

Salesforce Marketing Cloud consultant Top-performing and highly motivated professional with excellent Salesforce cloud integration experience and a history of managing high-level automation and migration projects. Extensive knowledge of Email platforms, integrations, data analysis, Social and Mobile marketing and a reputation for developing effective new strategies to maximize the reach and impact of online campaigns. Extensive experience with all primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder. Strong knowledge of the software development process and the SOAP, REST and FUEL SDK methods. Discerning Computer Systems Analyst devoted to improving computer systems and network performance for enhanced productivity. Works actively with management to develop cost-benefit analyses and set objectives for system maintenance and upgrades. Stays up-to-date on latest security regulations and protocols to execute effective measures for sustaining privacy and operational integrity. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Experience working in Agile environments and am comfortable working with stakeholders at all levels of an organization. With my strong problem-solving skills and ability to learn quickly, confident in my ability to deliver high-quality solutions that meet business needs while also staying current with the latest trends and technologies in the industry.

Skills
  • Salesforce Marketing Cloud Platform
  • Email Studio
  • Journey Builder
  • Advertising Studio
  • CRM
  • SQL
  • Product development
  • Technical Analysis
  • Technical Writing
  • Html
  • CSS
  • Java Script
Education
California State University Fullerton, Expected in 2017 ā€“ ā€“ Masterā€™s of Science : Engineering - GPA :
JNTUH , Expected in 2014 ā€“ ā€“ Bachelor of Technology : - GPA :
Work History
Deloitte - Salesforce Marketing Cloud Developer
Rosslyn, KY, 08/2021 - Current
  • Scope and drive the creation of digital solutions, email campaigns, email reporting, and data integration.
  • Used Journey Builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.
  • Configured marketing cloud connector between Salesforce sales cloud org and Marketing cloud enterprise 2.0 instance.
  • Created one to one customer centric Journey Builder interaction and integrated with Sales Cloud to track, report and manage customer lifecycle.
  • Setup the Marketing Cloud Connector with Sales Cloud.
  • Strong AMPScript experience in developing dynamic Email/Push marketing.
  • Setup Social Studio workspaces and trained social media managers on how to use the platforms.
  • Used Analyze dashboards in Marketing Cloud Social Studio to monitor social accounts, competitors and other social data.
  • Processed, Augmented, Sorted and Directed the incoming social media content for proper follow up.
  • Used Social Studio Automate along with Social Studio to reduce the manual handling of social media content.
  • Assigned Social Studio Automate roles and permissions to accomplish various tasks such as add or edit data sources, rules, rule actions and rule conditions.
  • Used HTML, CSS, AMPSCRIPT, SSJS and other technologies to build customized solutions that support critical business functions.
  • Published and Accomplished some tasks in Social Studio Mobile as in Social Studio publish in desktop.
  • Used SOAP and REST API in order to invoke triggered sends and update subscriber attributes in all subscriber list.
  • Experience in auditing existing ESPā€™s and providing recommendations on technology use cases.
  • Used Marketing Cloud Social Studio Mobile Analyze to monitor discussions of owned social accounts and their broader conversions.
  • Managed email and mobile marketing development, deployment, reporting and also developing a variety of automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
  • Track campaign metrics including sends, clicks through rates and other measures using both Exacttarget and Google Analytics along with excel.
  • Tracking/Data Extensions/Data filters.
  • Implemented campaign, cross channel tracking and also involved in setting up or creating Admin options, User interface, organization-wide defaults, role hierarchy and workflow rules.
  • Collaborated with visual and interaction designers, other engineers and product managers to launch new products.
  • Suggested methods and new technologies for increasing relevance of changes and general production support improvements.
  • Developed and maintained tools for code review, testing, coverage, monitoring and notification.
  • Created and maintained continuous integration and deployment processes.
  • Incorporated testing and instrumentation into development workflow to produce reliable and measurable products.
  • Used metrics to monitor application and infrastructure performance.
Deloitte & Touche L.L.P. - Salesforce Marketing Cloud Email Specialist
Dayton, OH, 01/2019 - 07/2021
  • Oversaw the successful migration of over 2,000 assets to a new marketing automation platform.
  • Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns.
  • Led the development of Salesforce Marketing Cloud Journey Builder and CRM/Cloud integration.
  • Developed Sales Cloud workflows for B2C Campaigns.
  • Assisted the software development team in creating innovative API integrations with different systems.
  • Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3.
  • Leverage ExactTargetā€™s AmpScript to automate email sending processes.
  • Managed email and mobile marketing development, deployment, reporting and also developing a variety of automated retention solutions and lifecycle campaigns based on behavioral segmentation data.
  • LORD ABBETT ā€“New Jersey JAN-MAY 2018 Salesforce Marketing Cloud Developer.
  • Track campaign metrics including sends, clicks through rates and other measures using both Exacttarget and Google Analytics along with excel.
  • Tracking/Data Extensions/Data filters.
  • Experience on campaign management tools, data-driven campaigns, emails.
  • Implemented campaign cross channel tracking.
  • Involved in Setting up or creating Admin options, User Interface, organization-wide defaults, role hierarchy and workflow rules and handled escalated support tickets.
  • Feeding Sales and product view data to ET from Hadoop for optimizing the performance of journey.
  • Integrated with AEM for Light Login, capturing emails from website and send out customized emails.
  • Experience in working with Service Now and handled help desk tickets without reaching service level agreements.
  • Experience with Salesforce.com Reports, Dashboards, Workflows.
  • Excellent in Administrative tasks like Creating Profiles, Roles, Users, Page Layouts, Permission Sets, Email, Approvals, and Record Type.
  • Good understanding of SAAS, PAAS cloud computing services like Heroku.
  • Accustomed to working in both large and small team environments.
  • Experience using Agile Scrum Methodology for Software Development.
  • Capable of rapidly learning new technologies and successfully applying them to projects.
  • Worked closely with Business users for requirements gathering and Business analysis.
  • Managed multiple simultaneous email campaigns from start to finish.
  • Strategized and implemented email personalization and dynamic content.
  • Executed audience selection criteria by uploading audience lists and creating audience queries within marketing automation tool.
  • Understood and anticipated customer needs to develop targeted campaigns.
Deloitte - Salesforce Marketing Cloud Developer
City, STATE, 07/2017 - 01/2018
  • Designed personalized email content using Adobe Creative Suite, HTML and CSS3 in Content Builder.
  • Provide necessary training on exact target for fulltime employees and troubleshoot if any problems or errors arise.
  • Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
  • Strong knowledge of developing AMPSCRIPT code to implement business requirements by creating Dynamic content.
  • Created responsive development principles and ability to create HTML content to work across different browsers and outlook versions.
  • Create HTML code from Photoshop files and assets.
  • Executed SQL queries and used filters for segmentation.
  • Expertise in building lightning components using aura framework, creating Visualforce pages.
  • Used automation studio for performing actions such as imports, extracts and SQL query activities.
  • Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
  • Worked on designing SOAP/REST APIs integration architecture to provide the programming interface to interact with Force.com.
  • Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
  • Worked and Scheduled Ad hoc email campaigns.
  • Develop end-to-end solutions for complex nurture campaigns (with potential optimization testing) to deliver personalized customer email communications.
Accomplishments
  • Salesforce marketing cloud Developer CREDENTIAL ID: 21350090Salesforce marketing cloud consultant CREDENTIAL ID: 20290859Salesforce marketing cloud email specialist CREDENTIAL ID: 19919682.
  • Core Skills and Abilities.
  • Marketing Automation.
  • JAVASCRIPT.
  • Integrations.
  • Journey Builder.
  • CSS/CSS3.
  • SOAP API/REST API.
  • Project Management.
  • AMPSCRIPT.
  • SQL.
  • Data Tracking.
  • HTML/HTML5.
  • SSJS.
  • Email Platforms.
  • Salesforce Marketing cloud.
  • Mailgun.
  • Marketo.
  • Iterable.
  • Hubspot.
  • Net-results.
  • Zoho Marketing.
  • Adobe campaign.
  • Klaviyo.
  • Message gear.

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Resume Overview

School Attended

  • California State University
  • JNTUH

Job Titles Held:

  • Salesforce Marketing Cloud Developer
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Developer

Degrees

  • Masterā€™s of Science
  • Bachelor of Technology

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